Set the strategic direction for the brand(s).Develop, establish and achieve a long-term brand strategy. Drive the brand based on the customer and consumer insights and changes in trends.Responsible for marketing planning including the indentification of profitable untapped market segments; develop and implement strategies to successfully penetrate these segments.Drive sales and marketing growth while building brand equity.Manage brand positioning into the marketplace.Build brand value through innovative marketing methods.Monitor and understand market trends and dynamics.Manage Product Line Managers and their roles.

Directing product development priorities, for soft good accessories, based on identified market needs within the brand positioning and growth priorities.Planning, coordinating and tracking progress of the new products to ensure deadlines for product introductions are met.Determine feasibility of proposed new products.Planning and coordinating product line life cycle and portfolio offering by channel.Driving forecasts on markets, incoming orders, sales billed, production plans for the plant and warehouse stock levels.Performing quarterly reviews of competitors’ products and cost position, as well as understanding marketplace issues as they relate to the competition and market trends.Initiating and/or conduction market studies to identify customer needs and understand the competitive landscape.Developing and communicating pricing strategies and guidelines.Analyzing product costs and sponsor cost reduction projects.Directing the preparation of product line presentations for sales meetings, business meetings, training, etc …Developing/maintaining relationships with field sales organizations and customers to develop product line value propositions.Assisting with the profit planning and strategic planning processes for the product line.DRIVING INNOVATION!

Design, develop, innovative and manage the new product process.Source new factories and countries for the most aggressive pricing, and best quality to deliver the best product to our customers.Brands include: Beavertail, Otter Outdoors, Wave Armor, and Rhino Tuff.

Design, develop, innovate new products in the Outdoor Industry.

Manage purchasing and inventory mgmt for 8 catalogs annually.Annual sales of $15M.