Jarod Mcmillan Email & Phone Number

Bothell, Wa, Us

Seattle, Wa, Us

Cull data from many sources to assist all teams throughout the organization in using data to support their initiatives.Established discipline in running and evaluating AB and multi-variant ( MVT ) tests to ensure they meet business objectives.Deployed Tableau server to help foster self-service BI capabilities and monitor key performance indicators ( KPI ).Worked with Private Equity and the C-level execs (CEO, CMO) to evaluate business trends, opportunities, and threats.Worked with the Operations and Fraud teams to help identify patterns and actions to manage chargebacks and RIS notifications.Coordinated the migration of analytics platforms across all brands.

Managed Analytics, Implementation, Automation (including mass bid changes across the various ppc auctions), Pixel Tag Tracking of marketing campaigns across various disciplines including social media, email, display marketing, search engines, affiliate/partner, and remarketing / retargeting campaigns to achieve better portfolio management.Spearheaded efforts across teams to utilize web analytics. Helped identify KPIs, implement custom solutions including session recording, segmenting, attribution modeling, and dashboards with Tableau and Oracle BI.Coordinated with Business Development to provide interesting alternatives for presenting our platform offerings to new vertical markets.Met with potential business partners/customers to determine feasibility of proposed projects.Represented business strategy in projects with engineering teams to ensure proper solutions were created.Collaborated with the C-suite and Directors to incubate projects to determine feasibility.Integrated with APIs from partners like Google Adwords, Google Analytics Premium, Bing/MSN Adcenter to scale and streamline processes.Used Google Analytics, Omniture SiteCatalyst / Adobe Analytics, ClickTale, Oracle Business Intelligence, and our own internal admin system to help drive SEM strategy and other marketing initiatives.

Created Automated Tests, Managed the Release Process, Built Testing Infrastructure, Trained other SDETsImplemented a balanced scorecard approach to ensure all stakeholders were being served.Wrote utility tools to help test integrations with other companies’ APIs.Managed the implementation of a grid of machines to run Integration and Functional automated tests and wrote the interface to upload and schedule the tests.Coordinated with outside vendors for API testing and certification.Set up release process and version control workflow processes to move projects efficiently from development to production.Tested SQL database releases.Managed the implementation of an integration environment to reduce the testing feedback loop from 24 hours to 10 minutes; certification from weeks to days.

Managed team of developers from concept to creation of a retail store management software solution that integrated website and store inventory, point of sale methodologies (including integration with leading hardware vendors), delivery (including integration with UPS, FedEx, USPS, etc.), and customer relations management. Managed a team of developers from concept to creation of an online management system that manages websites, ecommerce functionality, online marketing integration, and more.Managed Projects to ensure accuracy of product delivered.Increased revenue by helping close complex sales.Used Activity Based Costing methods to identify constraints and improve efficiency.Tested software using Agile methodologies to ensure they met specifications and collaborate with clients to address issues found throughout development.Opened two locations, planned & managed tenant improvements.Negotiated with vendors, customers, competitors.Started as a consultant and grew the company to 35 with offices in multiple locations.Helped launched many startups and small businesses.Worked on keyword selection for SEM/SEO efforts for EMEA projects for Fortune 500 companies.Created a team and systems for managing multiple SEM clients concurrently based on their specific criteria (CPC, CPA, and bid jamming strategies or a blend of these).Worked with Adwords, Inktomi, Overture, and Yahoo SEM/PFI campaigns before they began consolidation.Worked with secondary SEM engines like business.com, dealtime, shopping.com, and others.Managed data feeds for many engines above and more including catalog submissions to froogle/Google base, xml sitemaps for seo, etc.Consulted with hundreds of companies (large and small) to set up effective SEM campaigns, SEO efforts and tracking.Provided custom software development, SEM internet marketing (PPC management, SEO, email) campaign management, prototype testing, and general start up consulting services.

Taught enterprise networking, operating systems, computer security, Cisco router configurations and intro to programmingDeveloped lesson plans and curriculum for Linux courses.Reconfigured existing equipment to better support new curriculum.Consulted with companies for students' senior projects

Constructed office with three classroomsDeveloped Curriculum for applied technologiesSupported partners in consulting for custom packages

Wrote TL1 application to configure Alcatel equipment more efficiently with less errors reducing labor for the Test and Acceptance procedures of each rack and bay.Configured Asynchronous Transfer Mode and Fiber routers using TL1 and BCC.Developed hardware solution to reduce labor in testing bays.Attended Fujitsu University and received certification for single mode and multi mode fiber installations.

Migrated network from Novell platform (3.12, 4.11 & 5) to Windows and LinuxSetup PBX and and call routingInstalled a document sharing solution with Optical Character Recognition to reduce paper in and between the offices.

Masters, Business Administration

Bachelor Of Science, Telecommunications Management