• Led communications efforts for the Philadelphia Wings by serving as a primary media contact for off-field inquiries, executing press releases and media advisories, and coordinating media availabilities, press conferences, and in-market media hits • Managed master media list and official social media platforms of the public relations department including Twitter and LinkedIn to build and maintain relationships with local and national media members as well as to track sentiment across the local media landscape and to share initiatives to broader audiences • Supported initiatives of the Philadelphia Flyers and Wells Fargo Center by compiling comprehensive media reports, developing design and messaging for various digital channels, transcribing press conferences and interviews for executive review, drafting executive memos, and supporting all media functions at events such as concerts and family shows

• Supported ticket and box office operations by utilizing ticketing systems to conduct sales and establish ticketing reports, as well as by overseeing credential and guest list information, guest relations, and administrative tasks as requested• Collaborated with marketing and fan engagement teams to plan and execute engaging promotional activities during various events as well as by coordinating student-focused communications and activations to drive student turnout • Assisted in general operations such as overseeing merchandise sales and inventory, operating stadium advertising boards to coincide with scripts, and game day needs ranging from athlete availabilities to court maintenance

• Coordinated with district and store management to develop obtainable sales goals as well as to ensure that seasonal display and merchandise plans were implemented on the sales floor in an efficient and effective manner • Managed inventory in coordination with stock manager to create attractive merchandise visuals, drive conversion rates, and bolster sales and brand retention amongst an established consumer base • Oversaw onboarding process and trained associates on exercising stellar customer service techniques as means to enhance key performance indicators such as units per transaction and average dollar per sale

• Managed organization's social media platforms by providing live event coverage, creating engaging content and copy, and boosting performance by integrating third-party applications to create schedule postings and to track sentiment across local media landscape• Developed detailed yet concise outlines, summaries, and transcriptions of the organization’s portfolio as well as managed creative assets to create content for digital channels as well as to update website pages as requested• Utilized an interdisciplinary skillset to design a modern, multi-page electronic booklet to communicate the value proposition of the platform to prospective clients and business partners

• Supported intercollegiate social media management by establishing obtainable goals and objectives for social media campaigns, strategically planning and creating authentic content for all digital channels, and maintaining content calendars and playbooks • Developed analytics reports to identify industry trends and opportunities, track performance, and public perception as compared to competitors, and to inform future strategies • Collaborated with cross functional teams to oversee the development of design and messaging of official website content and to create a framework for student-led social media management co-ops

• Onboarded team members by leading store trainings and maintained training documents to ensure members were up to date on safety protocols and position requirements• Led daily shifts by overseeing in-store staffing and other administrative tasks and by serving as a point-person for team members to ensure effective operations • Provided stellar customer service to ensure guests experience an environment they wanted to continually revisit