- Develop, monitor and execute overall group marketing & corporate social responsibility strategy of IDLC (IDLC Finance, IDLC Securities, IDLC Investments & IDLC Asset Management) in collaboration with Group’s sales and expansion strategy. - Lead 6 members marketing & digital and 2 members corporate social responsibility team. - Lead launch Asset Management - a new company for Mutual Fund- Conduct strategic planning and proper allocation of total marketing plan, budget and ensure profitable return - Conceive and orchestrate digital marketing strategy and channel mix – website development for all 4 companies, social media and relevant digital landscape- Launched IDLC’s own CSR platform ‘Khushir Kheya’ to engage employee volunteers from IDLC branches and local youth volunteers.- Conceptualized and launched first Finance Olympiad with 10 Minutes School and IDLC’s own financial literacy program, ‘Orther Ortho’- Lead CSR projects in collaboration with Government Body – Bangladesh Bank. - Launched first ever week long ‘IDLC Theatre Festival 2017’ for mass at Bangladesh Shilpakala Academy across all media platforms.- Assess competitive landscape and deliver marketing excellence with quantifiable result - Ensure high public image across the media by maintaining greater engagement with external stakeholders, publications etc. - Manage High Net Worth (HNWs) customer engagement events/ programs- Manage 6 different advertising, digital, activation and public relations agencies to deliver excellent creative and execution.

RANGS Industries is one of the pioneers in Consumer Electronics Industry having 35 retail stores across all major cities in the country. Company has been the sole distributor for Toshiba brand for over 30 years. Recent years company has also partnered with Samsung Consumer Electronics. Worked with 8 members’ team with relevant internal and external stakeholders for effective marketing, retail store and channel development, expansion of distribution network. Actively worked with product, sales, finance and operation units for overall sales, distribution and marketing strategy. Opened 5 new stores across the cities. Managed visual, ATL & BTL marketing activities, online marketing and public relations with advertising, channel development and PR agencies.

Was in charge of overall marketing activities – advertising, campaigns, events, marketing communications strategies for Consumer Finance and Small and Medium Enterprises (SME).

Relaunched the brand with the new tagline 'financing happiness' across all ATL and BTL channels.

Promoted to drive Singapore Airlines Bangladesh operations entire sales, marketing anddistribution efforts.- Reported directly to the country CEO and led a 7 members team.- Developed business with over 300 travel agencies across 3 cities.- Nurtured over 50 local and global corporate houses- Acquired 3,000 plus frequent flyers under the Singapore Airlines loyalty program name'KrisFlyer';- Developed and executed annual marketing plan with its creative agency, TBWASingapore

- Managed a team of three people, working on 50 global and local corporate accounts to increase the revenue base from high yield corporate segments. - Spearheaded various marketing campaigns with local connection including largest aircraft A380 launch to give a greater reasons to consumers to fly with Singapore Airlines

Worked with global advertising agency (Batey), local advertising agency (Asiatic JWT), local and global media buying agency, MEC for Singapore Airlines Bangladesh advertising, promotion, brand marketing and public relations.

Over the past 23 years, MGH has made core investments into Supply Chain Solutions, AirlinesGSA representations, Inland Container Terminal Management, Food & Beverage Retail, FMRadio, Commercial, & Retail Banking, and Computer Reservation System (CRS) Distribution.- Contributed to the entire conglomerate's (a) new business development, (b) current business optimization and strategic expansions, and (c) brand marketing. (c) Revamped Godrej Mosquito Coil business.

Lafarge is a leading multinational cement company in Bangladesh. During the internship period directly worked with HR Director and Training Manager to facilitate recruitment and training for both head office and its factory.