Jarrad Murray Email and Phone Number
I offer more than 20+ years’ experience across Marketing / FMCG / Retail / Trade / Customer Marketing / Category Management / Sales / Global Strategy. Colleagues and clients describe me as a born leader, a smart & efficient operator, commercially driven, with the proven capacity to launch major global and national marketing strategies that have generated millions in revenue. Throughout my career I have never disappointed my employer, which is reflected in ongoing internal promotions at Colgate Palmolive. Career Highlights:✓ Successfully launched a new major global strategy in key battleground segments, including new Innovation ✓ Doubled net sales outside of traditional customers in just 3 years for Colgate Palmolive, Australia.✓ Won the Gold APMA Star Awards for best use of experiential marketing ✓ I positioned Colgate Sensitive Pro-Relief toothpaste as the gold standard in the category in Australia, aggressively penetrating the Sensitive market. Grew significant market share in just months.
Pilot Pen Australia
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Head Of MarketingPilot Pen Australia Sep 2022 - PresentPrestons, Nsw, Au
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Chief Marketing & Partnerships Officer (Maternity Contract)International Justice Mission Australia Jul 2021 - Aug 2022St Leonards, Nsw, Au -
Marketing Director, Global Oral CareColgate-Palmolive Aug 2017 - May 2021New York, New York, Us -
Retail (Trade) Marketing Team LeaderColgate-Palmolive Dec 2013 - Aug 2017New York, New York, Us• Grew net sales outside of traditional customers from $6.5M to $12M in 3 years. • Created new revenue avenues, broadening the commercial footprint by including Aldi, Costco and Amazon, closing the overall Net Sales gap. • Enhanced the customer strategy and improved team productivity by 20%.• With zero business disruption, led the transition from divestment of the laundry business in Australia (25% of business) while maintaining category captaincy with key customers. • Transitioned the New Zealand Marketing Team into Retail/Trade Marketing, after global cost cutting.
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Marketing Director (Nz)Colgate-Palmolive Aug 2011 - Nov 2013New York, New York, Us• Grew SOM in a previously stagnant Toothpaste category from 59.5 (Q3 ’11) to 63.6 in (Q4 ’13) (+410 bps).• Reduced product discounting and grew market share, by building a strong pipeline of shopper events with added consumer value. Drove SOM from 59.5 (Q3 ’11) to 63.6 by the end of 2013.• Delivered low cost, but highly effective Integrated Marketing Communications, driving brand awareness on secondary brands struggling to maintain listings. Partnered with media and creative agencies and print and TV houses for bundled packages to take to key trade customers for partnership opportunities.
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Senior Brand Manager - ToothpasteColgate-Palmolive Jan 2009 - Aug 2011New York, New York, Us• Winner of the Gold APMA Star awards for best use of experiential marketing for the launch of Max Fresh toothpaste in Australia. Created a new segment, with appeal to a younger audience target. • Penetrated the Sensitive market, establishing Colgate Sensitive Pro-Relief toothpaste as the gold standard in the category. Led world first launch, using an aggressive marketing mix (disruptive, local shopper marketing campaign, experiential marketing activity and guerrilla marketing tactics) that drove growth.• Achieved 5.6% of the National Share of the Market (8.2% total Sensitive) within just 2-months and further growth of 8.7% in 2011. Colgate Sensitive in Australia, currently 2nd highest for Colgate worldwide.
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Business Development Manager (Sales - Woolworths Team)Colgate-Palmolive Dec 2007 - Dec 2008New York, New York, Us• Drove optimal new layout proposals across all stores, with Colgate Total sub-brand given a full shelf in a premium position delivering maximum leverage during product relaunch. Gained +60% on Colgate Total Facings in stores. • Secured exclusive partnership with Woolworths, educating kids via Bright Smiles, Bright Futures ™ program. • Grew the Oral Care Business in Woolworths by 8.7% and the Woolworths Oral Care category by 6.3%.• Increased Colgate Palmolive Oral Care share from 49.0 to 50.1.
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Senior Brand Manager - Hair CareColgate-Palmolive Feb 2006 - Dec 2007New York, New York, Us
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Brand Manager, ToothpasteColgate-Palmolive Aug 2004 - Jan 2006New York, New York, Us
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Multiple Brand Management PositionsDairy Farmers Apr 2000 - Jul 2004Docklands, Victoria, Au• Converted Dare Iced Coffee into a specialist and exceptionally strong brand, delivering growth in a crowded marketplace. Dare still Australia’s #1 Iced Coffee brand. • Achieved brand growth to #1 on Ski yoghurt brand, through creative communication & innovative new health products.
Jarrad Murray Education Details
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UnswCommerce -
Mt Eliza Business SchoolLeadership Development
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UnswMarketing And Accounting
Frequently Asked Questions about Jarrad Murray
What company does Jarrad Murray work for?
Jarrad Murray works for Pilot Pen Australia
What is Jarrad Murray's role at the current company?
Jarrad Murray's current role is Leading teams | Inspiring change | Sustainably building brands & growing categories.
What schools did Jarrad Murray attend?
Jarrad Murray attended Unsw, Mt Eliza Business School, Unsw.
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