•Collaborate with cross-functional teams to create engaging programs, product positioning, and sales enablement tools.•Planned and executed account-based marketing programs to move identified opportunities forward to close-won.•Created, managed, and executed regional marketing programs that created close to 500 MQLs, $7.2M in marketing sourced pipeline, and closed over $1.5M in bookings.•Represented the company at regional industry events, trade shows, and conferences to promote brand awareness and establish thought leadership.

•Developed North America East Region field marketing strategy, resulting in 500+ MQLs, $1.2M in accepted pipeline, and accelerated $4M in open pipeline. •Supported Enterprise and Mid-Market East Region sales teams that resulted in 3 account executives reaching the President's Club.•Collaborated with cross-functional teams to develop, implement, and measure field marketing programs that support top-of-the-funnel opportunities and expansion. •Reviewed and Analyzed success of past campaigns to optimize future success.

•Regional marketing lead for Southeast region covering 12 states across commercial and enterprise customer segments.•Developed GTM field strategy in partnership with national marketing team to support pipe gen and quota targets for regional sales leads. •Developed integrated campaigns touching $17M in pipeline; attributing to 45% of closed net new business for the region.•Supported regional sales leads with quarterly hyperlocal marketing strategy, aligned with corporate and product marketing messaging.

Successfully restructured the overall functionality of the marketing organization to better align campaign outcomes with organization goals and establish a stronger branding position within the industry.Conducted SWOT Analyses of the company, resulting in dynamic and comprehensive marketing plan driving improved brand awareness, revenue growth, and customer experienceStreamlined and improved quality of event coordination, including registration, communication, space planning, food service, course development, event preparation, setup, break-down and results tracking Established engaging social media program to improve customer awareness and brand position Improved branding and messaging and devised product knowledge training to internal employees

Identified, developed and managed offline and online marketing programs with the purpose of generating new sales leads and maximizing revenue potential from new and existing customersUtilized a closed-loop reporting process by providing monthly and quarterly performance metrics of all marketing programs, to improving resource allocation, efficiency and revenue generationAssisted with list segmentation and the implementation of marketing workflows to ensure the appropriate message/offer reaches the appropriate target audience at the appropriate time

Developed and managed B2B multi-channel email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization for service lines with a budget over $1MAssisted in the development and completion of the “Marketing Toolbox”, which resulted in cross-selling wins and a 10% ($150,000) increase in sales for all product linesTracked and monitored lead generation campaigns ROI and metrics through NetSuite CRM and Eloqua Automation that supported the overall effectiveness of demand generation marketingAwarded an AMY Award from the American Marketing Association for “Driving Inbound Calls” as a result of our SEO/PPC campaign that targeted prospective customers and increased inbound calls by 329%Increased Secure Destruction Service revenue by 10% in 6 months by executing SDS demand generation marketing strategy for our three secure destruction service markets in Toronto, Los Angeles, and New York

•Performed SWOT analysis of business situations, opportunities, issues, and problems and made actionable recommendations to leadership based on my findings.•Created a compelling Logic model that was used for executive level marketing presentations that targeted potential companies, and led to 3 companies becoming sponsors for American Institute for Managing Diversity•Oversaw the 21st Leadership Youth Council which resulted in 20 students and 10 community leaders participating in the 2010 Youth Leadership Council.

•Performed inside sales and consulting for diversity management products, which resulted $5,000 in sales.•Assisted in creating marketing plans, product positioning, and collateral content creation that helped increased sales by 5%.•Prepared and presented a presentation on diversity issues based on two situational comedies resulting in the presentations being utilized in diversity training workshops.