Jarred A. Email & Phone Number

Boise, Id, Us

Boise, Id, Us

As the SEO and Website Manager for Personify, I hold ownership of the organic channel and lead the SEO and CRO strategy across all three Personify SaaS brands. I oversee a team of content managers, SEO specialists, and developers, ensuring alignment and collaboration to drive revenue from organic channels. • Conducted comprehensive keyword research and developed SEO content strategies for all Personify brands, increasing organic traffic and driving a 52% YoY increase in trials and demo requests.• Developed CRO strategies and A/B tests to optimize content funnels and implement strategic web initiatives, driving a 75% QoQ increase in SQLs through testing and optimization for our target ICPs.• Led ongoing content audits and optimization efforts, driving a 90% increase in top 3 Google rankings by refining on-page SEO elements, technical SEO improvements, and implementing strategic keyword and content updates.• Established documented cross-department SEO and website processes and held regular training sessions to ensure all content and website activities are consistently optimized for search engine performance and conversions.• Monitored and analyzed website performance using SEO tools and analytics platforms, creating detailed reports and presenting actionable insights and KPIs to the executive team and board of directors.

Minneapolis, Minnesota, United States

Led team of SEO account managers, technical SEO specialists, and content writers to build comprehensive SEO roadmaps that increased search visibility and revenue from organic channels for B2B, ecommerce companies.• Devised SEO content strategies and optimization plans to resulted in significant year-over-year increases to qualified traffic.• Performed technical SEO audits and coordinated fixes with developers based on time to complete, SEO impact, and cost.• Identified UI/UX issues impacting conversions. Developed a new conversion path that grew B2B SQLs 350% in 3 months.• Oversaw the end-to-end SEO content development process, to create and deliver 160+ pieces of optimized content monthly.• Managed Google Ads & paid social campaigns to work in harmony with organic search strategy• Regularly met with client leadership to present SEO roadmaps and performance reports.• Updated internal SEO processes and training to align with changes in search algorithms and SEO tactics.• Conducted content gap analysis to identify missing opportunities and enhance topical authority. • Led SEO and monetization strategy for internal affiliate marketing properties

Chicago, Illinois, United States

• Perform technical SEO audits on client sites to identify and prioritize SEO issues inhibiting client growth• Perform keyword research to develop content strategies that drive inbound growth through organicchannels.• Monitor site rankings and diagnose issues leading to poor performance.• Perform content inventories to identify gaps in topical authority.• Optimize on-page website content to improve organic site performance.• Manage teams of content creators and developers to build SEO optimized sites and content.• Direct off-page backlinking strategies.• Building KPI tracking dashboards in Google Data Studio for internal and client use.

Vancouver, Washington, United States

• Responsible for developing and executing on client inbound marketing strategies• Analyze SEO data to identify high-level opportunities & pursue new initiatives• Perform keyword research and prepare content strategies• Manage content writers in the production of SEO optimized site content• Develop & execute link-building campaigns• Build and optimize Google Ads PPC campaigns• Integrate marketing automation platforms and developing email marketing strategies

Orem, Utah

Primary owner of client success. Responsible for the development and management of national and local clients, including strategic planning, KPI goals, budget development and management, strategy execution, and ROI tracking.Developed and implemented digital marketing strategies for clients that improved search engine performance, attracted users to websites and drove growth.Directed the design and implementation of lead nurturing and email marketing workflows in leading marketing automation platforms like Hubspot and Marketo.Developed necessary business processes, collateral, and systems to achieve efficient client onboarding and client service.

Las Vegas

I led the digital marketing and web development teams to architect and implement strategies and campaigns that drove the results of our B2C and B2B clients. From local businesses to international ecommerce companies, the moment our sales team would hand off a client, I took ownership of their success. Working directly with our clients to understand and empathize with their business goals, I developed plans that utilized the latest best practices in SEO, SEM, Social Media, Marketing Automation with Hubspot, and Analytics to achieve resounding results. Additional responsibilities included: - Hosting and server management, through WHM/Cpanel- Managing domain and DNS issues- Light web development. I have working knowledge of HTML, CSS, PHP, and SQL.

Las Vegas, Nevada Area

History

Computer And Information Sciences, General