Jarred has over 30 years of experience in product design, service design and innovation, over 80 major international design awards, numerous patents and a history of presenting and judging at major conferences and prestigious global design awards.He leads PDR, a world class product and service design consultancy and research centre with a global client base. With extensive experience in rigorous user centred innovation Jarred has over 200 products, services and experiences in market from complex medical devices to financial services. This is driven by keen commercial insight and understanding, extensive business development and opportunity identification skills and a proven ability to build world leading, high performance innovation and design teamsJarred has undergraduate and master’s degrees in industrial product design and an MBA. In 2019, he became a Professor of Applied Design Innovation at Cardiff Metropolitan University, in recognition of his work where he contributes to design research and education alongside his PDR role.Previous clients include 3M, Alliance Boots, Allergan, BAE Systems, European Central Bank, Gettinge Huntleigh, GE Healthcare, Kenwood / DeLonghi, Lloyds TSB, Logitech, Mothercare, Novartis, Principality Building Society and Thales.