Jarred Lyons, Mbt Email and Phone Number
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🚀 Results-Driven Healthcare Marketing Leader | Strategic Associate Director Marketing Manager | Healthcare | Biotech | Pharma | Life Sciences | Medical DeviceProven Track Record:🎯 • Demonstrated ability to develop and execute strategic plans to achieve business goals, even in the face of challenges like the COVID-19 pandemic.🚀• Successfully led multiple product launches, showing proficiency in product lifecycle management and market introduction strategies.📊 • Applied business insights by staying updated on market trends, competitive intelligence, and customer requirements, enabling informed decision-making.📅 • Expertise in planning and executing events, including congresses and educational training sessions, showcasing adeptness in logistics and coordination.🤝• Established and nurtured strong relationships with sales teams, Key Opinion Leaders (KOLs), and internal stakeholders, contributing to business growth.💵 • Managed budgets exceeding $750k, meticulously optimizing comprehensive marketing and advertising programs to yield robust ROI.📢 • Led efforts in updating marketing materials, creating new promotional content, and developing resources for education and buying processes.🌱 • Actively mentored and developed team members, demonstrating a commitment to talent development and organizational growth.🛠️ • Implemented innovative approaches to drive continuous improvement, identifying and addressing inefficiencies in processes.🤝 • Collaborated effectively with cross-functional teams, contributing to the success of extended projects and demonstrating adaptability in working with diverse groups.🛍️ • Connected with customers, gaining deep insights into business needs, and worked closely with HCPs and decision makers.🌐 Giving Back: My commitment extends beyond the professional realm. As a dedicated volunteer manager and coach in youth baseball and soccer, I emphasize skill-building, teamwork, and positivity, fostering the growth of future leaders. ⚾⚽⭐ Personal Mission: To educate and empower marketing and sales teams, showcasing how my products provide a solution to a problem. Committed to instilling my values of honesty and efficiency into Marketing, helping customers see tangible value the of product.🌐 Let's Connect: Email: jarredvlyons @ outlook.com. Open to networking, connecting, and sharing my story.💻 Software & Technology Proficiencies:Adobe Acrobat, Microsoft Excel, PowerPoint, PowerBI, Teams, Visio, Word, Concur | AdWords | HubSpot | Salesforce CRM / Pardot | Veeva Vault/CRM
Jazz Pharmaceuticals
View- Website:
- jazzpharma.com
- Employees:
- 3449
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Jazz PharmaceuticalsFreehold Township, Nj, Us
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Senior Marketing Manager - CardiologySerb Pharmaceuticals Nov 2023 - PresentParis, Île-De-France, FrReporting to the VP of Cardiology, managed the DIGIFab (digoxin immune fab) pharmaceutical antidote reversal agent for digoxin toxicity.- Lead the development and execution of HCP marketing programs to enhance awareness and education.- Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing initiatives.- Develop and manage impactful brand and marketing programs, aligning to corporate initiatives and market development efforts.- Plan and implement campaigns which integrate marketing tactics, including digital and novel methods that augment traditional marketing tactics.- Identify and incorporate physician/brand insights into programs that impact business growth.- Support key functions across the business (e.g., HCP educational programs, patient access programs, speaker’s bureau etc.).- Drive the execution of a Marketing Strategy as well as action plans aligned with sales team activities.- Proactively collaborate and strategize with Commercial teams to ensure alignment and develop national and regionally relevant, robust omni-channel marketing and promotional programs.- Refine positioning and support value proposition, messaging platform and the corporate brand.- Engage and manage partner agencies within budget.- Communicate brand and marketing strategy to the organization, ensuring consistency across all customer touch points, including leadership.- Scope and incorporate appropriate customer insights into campaign development.- Own the financial management of the brand through development and monitoring of budgets, financial, and accounting reports under product commercialization related to business objectives.• VeevaVault, Veeva CRM, PowerBI, MS Teams, MS SharePoint, IQVIA, Salesforce- APC, SAEM, ACMT, ASHP, ENA, NAACT, ACEP, ASHP, STS, ISC, SCCM, ACC, SCA, SCAI, AATS, ISTH, AAST, NCS, ACG, AHA -
Product ManagerGuerbet Jan 2020 - Apr 2023Villepinte, Seine-Saint-Denis, FrReporting to the Director of Sales and Marketing, U.S. Interventional Imaging Commercial, managed SEQURE / DRAKON peripheral microcatheter, AXESSIO guidewire, and LIPIODOL contrast agent products.- Established Division’s first-ever center of excellence program, fostering strategic relationships with key decision makers and KOLs for physician education and training.- Launched successful product line extension, introducing additional sizes of Drakon and SeQure microcatheters. Simultaneously, introduced Axessio guidewire, demonstrating proficiency in logistics coordination, marketing, demand forecasting, and customer targeting.- Supported ongoing marketing efforts for LIPIODOL (Ethiodized Oil) Injection pharmaceutical contrast agent, maintaining and increasing market awareness.- Demonstrated creativity and marketing acumen by developing a range of promotional materials, including journal advertisements, brochures, email campaigns, and website creation, effectively driving product demand.- Utilized digital strategies through website design, VuMedi.com video channel, and Backtable podcasting platforms to bolster educational awareness, showcasing proficiency in online marketing.- Led and facilitated (virtual) tradeshow events, capturing physician recordings and conducting KOL advisory panels, substantially enhancing customer engagement.- Implemented internal SOPs and Work Instructions for trunk stock, sampling, and consignment programs, optimizing business operations.- Initiated effective marketing campaigns through Pardot / Salesforce and analyzed data evaluating sales performance against quotas / budget revenue.- Developed and executed a comprehensive marketing strategy and roadmap, prioritizing high-ROI activities to drive customer awareness and portfolio adoption, demonstrating strategic thinking and goal-oriented planning.• Salesforce, Pardot, JDE, AZAP, PowerBI, MS Teams, MS SharePoint, Hubspot, SurveyMonkey• SIR, GEST, STREAM, SPECTRUM, CIO, WAIS, SIO -
Product ManagerTerumo Medical Corporation Oct 2016 - Jan 2020Somerset, New Jersey, UsReporting to the Peripheral Group Marketing Manager, managed GLIDEWIRE® peripheral guidewire portfolio and sub-brands with sales achievements representing 20% of business total and 7% YOY growth (2019). - Successfully drove the launch of two line extension products, demonstrating proficiency in logistics coordination, marketing, demand forecasting, pricing, customer targeting, and segmentation. This effort was aimed at capturing additional market potential.- Engaged in crucial research, development, and customer data collection for next-generation products, showcasing innovation and forward-thinking. -Provided leadership and mentorship to interns and junior associates, resulting in the development of a skilled team and pathways toward success.- Led a cross-functional PAD/CLI strategic initiative, demonstrating proficiency in education, training, marketing, and tradeshow management.- Executed a comprehensive 'Outpatient Program' opportunity analysis, identifying multi-million dollar new business opportunities.- Established and nurtured relationships with Key Opinion Leaders (KOL) for utilization as speakers and contributors to publications, showcasing strong networking and relationship-building skills.- Demonstrated proficiency in sales demand forecasting, improving landing accuracy through collaboration with operations and supply chain teams.- Managed rolling backorders on high-volume products, providing regular updates for management and sales teams. Worked closely with supply chain to ensure smooth operations.- Developed strategy to re-engage lost customers, refocus the sales team on relationship-building, and align business operations with sales and inventory forecasts. - Received the Customer Focus Award (2017) in recognition of dedication to the sales team and physician customers.- VEEVA, HYPERION, IBP, JDE- TCT, VIVA, AMP, SIR, VEITH, MAC, SVS, NCVH, CVC, CVI, ACC, SYNERGY, STREAM -
Associate Product ManagerTerumo Medical Corporation Jul 2014 - Oct 2016Somerset, New Jersey, UsReporting to the Senior Product Manager, managed and successfully launched a PMA and 510(k) interventional medical devices: MISAGO SFA Peripheral Stent, CROSTELLA, CROSPERIO PTA Balloons.- Co-created and executed a comprehensive commercialization and marketing plan, showcasing strategic thinking and planning skills.- Developed and implemented marketing collateral, including brochures, advertisements, website content, and videos, demonstrating creativity and proficiency in content creation.- Designed and executed paid advertising strategies for Google and Bing platforms, leveraging digital marketing and search engine optimization.- Conducted thorough market analysis, including market share and growth trends, showcasing strong analytical skills and market research expertise.- Played a key role in demand and supply forecasting (SIOP), demonstrating proficiency in supply chain management and demand planning.- Led the complex planning and execution of a successful National Sales Meeting launch, showcasing project management, physician coordination and organizational skills.- Designed and presented Value Analysis Committee presentations, showcasing effective communication and persuasion skills.- Managed international collaborations across various regions including Japan, Brazil, EU, and Australia, demonstrating strong global project management capabilities.- Effectively managed field inventory and consignment strategies, showcasing proficiency in inventory management and supply chain optimization.- Led and aligned the UDI project team, demonstrating expertise in regulatory compliance and project leadership.- Demonstrated crisis management and coordination skills by leading the voluntary recall process and field announcements, showcasing quick decision-making and leadership under pressure.- TCT, VIVA, AMP, SIR, VEITH, MAC, SVS,
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Global Molecular Marketing ManagerImmucor, Inc. Feb 2013 - Jul 2014Norcross, Ga, UsReporting to the Director of Marketing, achieved PMA clearance and executed PRECISETYPE® molecular immunohematology blood typing assay commercial launch,- Promoted to lead the marketing efforts for a line of molecular immunohematology diagnostic assays, showcasing recognition and advancement within the company.- Demonstrated a customer-centric approach by defining customer needs through PwC/PRTM Voice of Customer analysis, ensuring product development aligns with market demand.- Successfully refreshed and aligned marketing collateral branding, enhancing brand consistency and messaging.- Leveraged multimedia content creation by producing two product Video Animations showcasing manufacturing processes and assay execution, enhancing product understanding for customers.- Facilitated ongoing customer engagement through the organization and moderation of quarterly user group conference calls, demonstrating commitment to customer satisfaction.- Led a major website redesign project for both domestic and international audiences on www.immucor.com, showcasing proficiency in digital marketing and web project management.- Played a pivotal role in the preparation and launch of 510(k) and PMA projects, overseeing aspects such as labeling, advertising, and overall launch strategy, ensuring regulatory compliance and successful product launches.- Demonstrated strong analytical skills by developing and managing worldwide demand forecasts, optimizing supply chain operations and meeting market demands.• AABB, ISBT -
Associate Global Molecular Product ManagerImmucor, Inc. Nov 2010 - Feb 2013Norcross, Ga, Us- Demonstrated creativity and marketing acumen by producing a range of marketing materials including brochures, sales collateral, and customer communications, contributing to a robust marketing campaign.- Played a key role in developing and implementing an effective marketing strategy, showcasing strategic thinking and planning skills.- Conducted comprehensive market research and utilized Voice of the Customer insights to drive product development, ensuring alignment with customer needs and preferences.- Took charge of representing the company at tradeshows, demonstrating strong organizational skills by handling booth setup, conducting product demonstrations, and coordinating event logistics. This contributed significantly to brand visibility and customer engagement.
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Technical Marketing RepresentativeImmucor, Inc. Jul 2009 - Nov 2010Norcross, Ga, Us- Managed end-to-end customer support functions, specializing in installation, training, and technical support for molecular/blood diagnostic equipment across the North East and Central US region, ensuring seamless customer experiences.- Proactively monitored and tracked customer performance, displaying a keen eye for detail and the ability to address potential issues before they escalated, leading to enhanced customer satisfaction and loyalty.- Demonstrated expertise in hematological discrepancy investigations, master lot release qualifications, and product development assays, contributing to product quality control and development efforts.
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Data SpecialistInsiteresearch Mar 2009 - Jun 2009Bridgewater, Nj, Us- Managed critical data for leading pharmaceutical companies in a relational SQL Server Database, showcasing proficiency in database management for high-profile clients.- Offered valuable technical expertise to internal business teams, ensuring smooth operations and providing necessary support for effective decision-making.- Conducted extensive Key Opinion Leader (KOL) publication searches, demonstrating strong research skills and contributing to informed decision-making processes. -
Project CoordinatorMedical Marketing Research Group Aug 2008 - Mar 2009Guildford, Surrey, Gb- Led market research projects for renowned international pharmaceutical and medical device clients, focusing on diverse disease areas in North America and Canada, demonstrating a broad expertise in healthcare market dynamics.- Coordinated and analyzed results of Key Opinion Leader surveys for major pharmaceutical clients, providing critical insights and contributing to informed decision-making processes.- Managed a team of three analysts responsible for secondary research to identify Key Opinion Leaders and conduct primary market research, ensuring comprehensive data collection for strategic decision-making.- Demonstrated strong analytical and strategic thinking abilities by composing targeted questionnaires to profile leading medical professionals, resulting in valuable strategic insights for clients. -
Intern / Systems EngineeringBd Biosciences Jun 2007 - Jun 2008Franklin Lakes, New Jersey, Us- Demonstrated continuous learning and professional growth in the field of flow cytometry, specializing in instrumentation mechanics and life cycle/project management, showcasing a commitment to staying updated with industry advancements.- Led three crucial sustaining engineering projects for flow cytometry instruments, involving the development and execution of verification protocols, leading risk analysis meetings, and facilitating technical discussions. Interfaced effectively with multiple departments, ensuring seamless project execution.- Acquired expertise in structured product development processes and demonstrated an appreciation for industry best practices. Developed a deep understanding of design controls for RUO/IVD instruments under a quality system, highlighting proficiency in compliance and quality management. -
Research AssociateFraunhofer Usa Cmb Oct 2004 - Aug 2006Plymouth, Mi, Us- Demonstrated proficiency in biotechnology by designing, expressing, and purifying protein vaccine candidates in Nicotiana Benthamiana, showcasing expertise in molecular biology techniques.- Innovated a novel processing technique, resulting in a significant time reduction of over 50%, demonstrating problem-solving and efficiency improvement skills.- Implemented a supply-ordering and tracking database, resulting in monthly savings of over $3,000, highlighting proficiency in process optimization and cost management. -
Lab TechnicianDelaware Biotechnology Institute - Green Lab Jun 2002 - Aug 2004- Conducted comprehensive Arabidopsis thaliana research, specializing in DNA/RNA experiments, showcasing expertise in molecular biology techniques and genetic research.- Managed all greenhouse activities, ensuring optimal growth conditions for experimental plants, demonstrating proficiency in horticultural management.- Played a key role in laboratory operations by preparing critical reagents, contributing to smooth experimental workflows and ensuring accurate results.- Provided training and guidance to fellow laboratory technicians, demonstrating leadership and expertise in laboratory protocols.
Jarred Lyons, Mbt Skills
Jarred Lyons, Mbt Education Details
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San José State UniversityBusiness -
University Of DelawareBiology
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Trailhead By Salesforce
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Hubspot Academy
Frequently Asked Questions about Jarred Lyons, Mbt
What company does Jarred Lyons, Mbt work for?
Jarred Lyons, Mbt works for Jazz Pharmaceuticals
What is Jarred Lyons, Mbt's role at the current company?
Jarred Lyons, Mbt's current role is Results-Driven Associate Marketing Director | Expert in Life Sciences, Healthcare, Pharma, Medical Devices | Helping to Launch Products, Attract Customers & Grow Revenue.
What is Jarred Lyons, Mbt's email address?
Jarred Lyons, Mbt's email address is mb****@****bet.com
What is Jarred Lyons, Mbt's direct phone number?
Jarred Lyons, Mbt's direct phone number is +173241*****
What schools did Jarred Lyons, Mbt attend?
Jarred Lyons, Mbt attended San José State University, University Of Delaware, Trailhead By Salesforce, Hubspot Academy.
What skills is Jarred Lyons, Mbt known for?
Jarred Lyons, Mbt has skills like Biotechnology, Medical Devices, Product Development, Molecular Biology, Market Research, Product Management, Gmp, Marketing, Product Launch, Product Marketing, Life Sciences, Fda.
Who are Jarred Lyons, Mbt's colleagues?
Jarred Lyons, Mbt's colleagues are Abe Leftovers, Ijba Hhhaha, Riza S, Lori Evans, Daniel Lawal, Mª Antonia Sánchez Ruiz, Vanessa Gonçalves.
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