Jarrel Sylvers Email & Phone Number

Atlanta, Ga, Us

New York, New York, Us

Client Industries: Tech, travel, government, professional services and CPG• Spearheaded integrated marketing campaign that generated an 1187% increase in followers, a 100% increase in engagement, a 500% increase in event attendance, and 2000+ leads in under 1 year • Led TikTok campaign that generated 8,500+ post views, 1,161 followers, and 900 likes in under 2 months• Developed integrated marketing campaign that generated 800 event attendees across a 1-week event• Managed budgets for over 30 creative projects, including integrated marketing campaigns• Advised on ad spend, product pricing and provided general consulting to clients• Led a cross-functional team of 10 to deliver results in over 6 different industries offering services in strategy, design, video production, social media, email marketing, social media ads, analytics, and more

• Wrote in several marketing formats including UI/UX, digital, long-form, print, OOH, video, and branding • Wrote a campaign that resulted in a 1,156% higher engagement rate per post than the national average• Achieved 1st page Google result for technology start-up utilizing SEO-friendly copy tactics for website • Created social media content and ads for over 10 accounts including captions and design copy • Developed copy for speculative 360 campaigns to support new business efforts • Crafted compelling copy for over 100+ emails across 20+ email campaigns

Chicago, Il, Us

• Write, edit and test copy for the long-form articles and web pages on the United website• Serve as a digital brand voice advocate, overseeing the proper usage tone and voice from within the team and to all stakeholders• Simplify complex ideas and technical industry jargon into plain language all users can understand• Ensure that all customer-facing content conveys a personal, relatable and accessible tone• Work closely with a team of writers, engaging front-end developers, product managers, user experience designers, and CMS developers to bring digital content to life through copywriting, content strategy and establishing page flows• Assist with microcopy, landing page copy, and other digital content writing responsibilities

Northbrook, Illinois, Us

• Increased knowledge of digital marketing channels and techniques through developing 10+ integrated • Marketo campaigns consisting of email marketing, social media, landing pages, and more • Used creativity to develop and implement campaign creative, producing MQLs to share with sales• Managed multiple projects, prioritizing tickets and consistently meeting deadlines

South Holland, Illinois, Us

• Partnered with several different designers and creative directors to develop email marketing and social media campaign content • Developed strategy for 50+ emails across 10 different email marketing campaigns• Created copy across 10 different email marketing campaigns, writing 50+ emails• Collaborated with designer to develop concepts for social media posts

Clients: Kohl’s, Aspen Dental, US Cellular and more• Managed cross-functional team of 12+ across 6 departments with 3 direct reports to deliver results for 5 accounts • Partnered with analysis team to build recommendations for client placements and activity • Led team to execute media purchasing, optimization, trafficking, and analytics

Led the branding and marketing of internal and external business divisions.• Managed social media accounts and present concepts for new initiatives and campaigns• Aided in account planning and development of strategy for account clients

El Segundo, Ca, Us

Aided in creative merger of two Fortune 500 companies, (Directv+AT&T) adding value to its integrated marketing effort. Marketing Development:• Partner with creative and editorial staff in development of campaign concepts• Prepare visual concept presentations to illustrate campaign ideation to clients • Led a team of 8+ to execute over 5 TV campaigns from start to finishManagement:• Supported project management efforts to ensure projects met milestones, deadlines and adhered to budgetsManaged production campaigns for National and Regional Direct TV integrated campaigns• Defined and managed budget allocations over 500K

Managed the social footprint of a nationwide network. Focused on enhancing the existing brand and invigorating the audience with valuable content and educational opportunities. Brand Messaging:• Cultivated social presence and maintained consistent brand voice across all social platformsStrategic Planning: • Curated brand's social media calendar to optimize virality, brand awareness and audience involvementSocial Interactivity: • Reviewed and responded to user-generated comments, fostering a positive community and adding value to audience's experience

Chicago, Illinois, Us

Worked on national brand accounts for McDonald's and Kellogg's. Project Management/Leadership:• Managed cross functional team of 10+ on 5 different campaigns and projects • Led 3 TV commercial projects from conception to shipment, on budget, avoiding over 30K in overages• Led print ad campaign from conception to production • Maintained successful partner and client relationships resulting in several positive reviews to managementMarketing Development:• Partnered with creative department to guide ideation and executions development• Prepared concept presentations and presented campaign developments to clients and partners• Assisted on digital and social campaigns showcased on Tumblr, Twitter and FacebookTeam Building:• Fostered relationships with creative, digital, and production teams to ensure effective client messaging and positioning in development of creative for radio, TV, print, and social media campaigns Market Research: • Created informative competitive, consumer and social listening research presentations with actionable analytics and recommendations that aided leadership in decision-making

Dekalb, Il, Us

Developed national campaigns that were distributed nation wide to current and potential graduate students, working in tandem with the governing body to create a robust recruiting campaign.Content Creation: • Designed national recruitment print ads, brochures and publications Brand Development: • Provided direction for web, direct mail collateral, and other visual communications • Enforced brand marketing guidelines in trademarks, logos, and publications

Created and constructed an emerging retail brand from ideation to product creation. Developed a fully integrated marketing plan and managed a cross-functional internal team.Brand Creation: • Curated look, tone and feel of company branding, defining its voice and distinct characterProject Management/Leadership:• Interviewed, hired and led team of 4 creatives to develop company branding and products• Managed team of 15 to effectively run and market activities and products of the company • Oversaw creation and delivery of press releases, advertisements, and other marketing materialsStrategy Development: • Created integrated marketing plan to engage target audience through social, indirect and web outlets• Implemented digital strategy and developed relationships with websites to guarantee specific and targeted placement of adsSEO Management:• Optimized and formatted external website site for search engine optimization (SEO)Online Marketing:• Developed multi-platform pay-per-click advertising campaigns

Dekalb, Il, Us

Increased departmental brand awareness both on campus and nation-wide. Implemented new strategies and spearheaded a billboard campaign. Brand Strategy:• Developed marketing strategy for ABC’s of Getting an Internship event resulting in 100+ student attendeesDirect Marketing: • Led 15+ presentations to students to market Career Services resourcesProject Management/Leadership: • Spearheaded career resource center billboard and out of home advertising campaign PR Management: • Promoted products, services and events through public relations initiatives

Dekalb, Il, Us

Built awareness for a non-profit, college-focused organization using a diverse marketing strategy and implementing new technologies. Strategic Planning:• Created marketing and advertising strategy to enhance publicity of NABJ efforts• Devised mobile, email, and social media marketing plan to reach target audience Brand Messaging/Content Creation:• Constructed advertising brochures, signs, and other print materials to promote group• Built photo editing skills through assembling digital advertising materialsNew Technology: • Developed and implemented mobile “Breaking NABJ News” updates using Wiggio technology

Itasca, Il, Us

Discovered growth opportunities and provided solutions to marketing ailments for an national supermarket chainMarket Research:• Conducted marketing research on market growth opportunities and presented findings to company executivesStrategic Planning: • Worked with group of 4 interns to effectively develop strategies to resolve company issuesProject Management/Leadership:• Improved leadership skills through shadowing 6 different department managers Customer Service:• Enhanced customer service skills by engaging patrons daily