GoHealth is a health insurance marketplace helping millions of customers find better health insurance every year.

Building and running the team responsible for improving marketing P&L for LendingTree non-mortgage products, across all the digital acquisition channels (SEM, display, native, social, CRM, SEO etc). Improving campaign ROI and gross margin per product by implementing a systematic growth/conversion process. We start with research into customer behavior to sharpen our unique value proposition, and end with specific targeting/ad copy/landing page improvements. We constantly iterate this process to drive higher ROI across each of our products.

Expanded team, Increasing number of products covered. Built channel to extremely healthy margins on $30 mm+ annual revenue

Built LendingTree's native marketing group (taboola, yahoo gemini, outbrain, triple lift etc). Developed strategy and wrote the content and the ads, then implemented/managed campaigns totaling 8 figure budget through the discovery/amplification platforms and direct syndication partnerships with major online media outlets.Constantly developed, tested and optimized headlines, images, content landing pages for increased CTR and conversion rates.