Currently leading the marketing initiatives at Can-Do Kalamazoo, committed to creating a more equitable landscape for Kalamazoo's entrepreneurs.Key Responsibilities:Strategic Planning: Spearheading comprehensive marketing strategies aligned with the organization's mission and goals.Branding Excellence: Elevating the brand image through meticulous branding initiatives that resonate with the target audience.Campaign Management: Overseeing end-to-end campaign execution, from conceptualization to analysis, ensuring maximum reach and impact.Next-Gen Advertising: Driving innovation in PPC strategies, leveraging cutting-edge technologies for targeted and high-impact Pay-Per-Click campaigns.Influencer Marketing Mastery: Orchestrating influential collaborations to amplify brand presence, building meaningful partnerships for mutual benefit.Digital Marketing Expertise: Leveraging digital platforms to enhance visibility, engagement, and community building.Stakeholder Collaboration: Collaborating with internal teams and external partners to ensure seamless execution of marketing initiatives.Commitment to Social Good:Passionate about utilizing marketing as a force for positive change and dedicated to fostering inclusivity and racial equity. Every marketing endeavor is a step towards breaking down barriers, promoting diversity, and building a community where everyone has the opportunity to thrive.Professional Approach:Balancing professionalism with approachability, I cultivate strong working relationships and connect with stakeholders on a genuine level.

MARKETING / CREATIVE DIRECTORBrand building, product development and campaign strategy/ execution for strong local and regional brands.• Creating digital and print marketing campaigns.• Designing brand identities from the ground up.• Speaking events on behalf of Damn Handsome Grooming Co, Facebook and Can Do Kitchen.

FOUNDER / MARKETING DIRECTORCreated a men’s grooming business and built it from a kitchen brand to a national company within 13 months, including distribution with Banana Republic, Urban Outfitters and Martha Stewart.• Designed and implemented all marketing touch points.• Built and led a team of 12+• Managed all aspect of the b2b and b2c business.• Featured in Forbes, New York Times, Men’s Journal, The Dieline.

Print, voiceover & theaterCompanies: Subaru, AVEDA, Abercrombie & Fitch, Steppenwolfe