- Manage all aspects of retail store and manufacturing facility; including all aspects of manufacturing, merchandising, pricing, label design, inventory control, and staff training- Educate retail customers and wholesale clients in the field of direct trade bean to bar chocolate production and manufacturing- Guide wholesale accounts in the proper selection and merchandising of premium chocolate products- Assure all retail clients receive a personalized, knowledgeable and all-around stellar experience- Collaborated with owner and sales staff to achieve 25% sales growth in 2019

- Built strong, trusting relationships with manufacturers as their primary point of contact tasked with increasing account satisfaction and lowering churn- Presented, proposed, and nurtured opportunities with accounts and prospects to create mutually beneficial outcomes and to meet long-term objectives- Successfully strategized and executed sales process including consultative selling, requirements gathering, creating, proposing and presenting solutions, contract negotiating and writing, and overseeing execution- Demonstrated, trained, and coached best practices for website and lead management platforms- Systematically and logically troubleshot and found constructive solutions to clients’ problems- Ensured clients’ needs and projects met approved requirements and timelines - Managed account base of over $1,000,000 in annual recurring revenue with Key Accounts including Sea Ray, Cruisers Yachts, Thor Motor Coach, Jayco, Winnebago and Keystone- Achieved 100% Client retention calendar years 2013 and 2014- Awarded ARI Team PRIDE Awards in 2013 and 2014

- Trained and coached over 300 dealer accounts in operation, administration, and best practice for maintaining and improving dealer websites- Responsible for retention of over $1,000,000 in annual recurring revenue- Researched client accounts to reconcile billings, products, and contracts - Built dealer loyalty through outreach, website upkeep, and timely follow through - Negotiated dealer renewals for a fair and beneficial outcome- Awarded ARI PRIDE Award for Innovation- Exceeded fiscal 2013 sales retention goal by more than 60%

- Created and launched service to professionally reply to online hotel guest reviews- Researched and targeted potential clients- Marketed service through website, emails, and cold sales calls- Formed comprehensive business plan to enter new market- Designed and programmed WordPress based ReviewResponder.com website

- Researched, selected, purchased, and priced all products for Wisconsin’s premier Audio and Video independent retailer- Maintained optimum stock levels and tracked sales history to ensure greatest return on investment- Merchandised all products and special values in logical, eye-pleasing manner- Established pricing on products to maximize profit potential- Negotiated special purchases and focus models with wide variety of manufacturers- Built long term relationships with business partners to foster mutual growth - Participated in industry trade shows and buying group meetings to learn industry trends

- Created engaging and easy to understand trainings utilizing different teaching methods, including PowerPoint, demonstration, simulations, and practice exercises- Trained new hires and sales team in operation of products and sales techniques- Taught team members using a variety of presentation settings from one-on-one to large groups- Brought focused, trusted leadership to team by being fair, knowledgeable, and quick-thinking- Collaborated with management partners resulting in tripling of business in 10 years to over $18,000,000 in annual sales- Organized daily sales “huddle” to inform staff of new arrivals, stock levels, special purchases, and upcoming sales and events

- Oversaw and coached sales staff of 20 to consistently improve customer satisfaction, sales performance, and team knowledge - Maintained sales staff customer satisfaction index of 9.5+ on 10 point scale- Consistently attained Sales Team accessories margin goals- Achieved and maintained Sales Team overall mix goals of 10% furniture, 7% wire, 2.5% surge protection

- Designed and implemented merchandising strategy and visual display of products- Prepared store for events, sales, and promotions- Collaborated with advertising firm to write copy for all advertisements - Set pricing on products in relation to competition, stock level, and turns

- Personal cumulative sales of over $7,000,000 in consumer electronics- Surpassed every quarterly and yearly sales goal set by store president- Increased personal sales totals by a minimum of 10% every year- Proven record of building and maintaining an extensive client base