Develop research plans and methodologies to gather insights into user behaviors, needs, and preferences. Conduct interviews with users to understand their goals, pain points, and motivations. Design and distribute surveys to collect quantitative data from a larger user base. Organize and facilitate usability testing sessions to evaluate the effectiveness and usability of products or prototypes. Analyze qualitative and quantitative data gathered from research activities to identify patterns, trends, and insights. Create user personas based on research findings to represent different user segments and their characteristics. Map out user journeys to visualize the end-to-end experience and identify opportunities for improvement. Design visually appealing interfaces that adhere to brand guidelines while prioritizing clarity and usability. Iterate on designs based on feedback from usability testing, stakeholder reviews, and user research findings to continuously improve the user experience. Collaborate closely with product managers, developers, and other stakeholders throughout the design process to ensure alignment with project goals and technical feasibility.

Lead a team of UX designers and researchers in the development of user-centered design solutions. Define and execute UX strategy in alignment with business goals and user needs. Manage UX projects from inception to delivery, ensuring on-time delivery and high-quality outcomes. Conduct user research, including user interviews, surveys, and usability testing, to inform design decisions. Advocate for UX best practices and principles within the organization, promoting a user-centric culture. Mentor and coach team members, fostering professional growth and development.

Lead a team of UX Researchers in creating intuitive and engaging user experiences. products. Directed user research initiatives to identify user needs, behaviors, and pain points. Analyzed data from usability test, surveys and interviews and about current and new changes to the web and app for new Medicare plans. Managed operations and supported sales team with findings. Created competitive analysis and interpreted website analytics to form new digital strategies. Conducted statistical analysis on collected data to identify patterns in consumer behavior. Conducted regular reviews, provided feedback, and mentored team members to foster professional growth and skill development.

Led market research, usability testing, and created user flows for new Spectrum Mobile Launch. Collaborated with leaders and team members to create the best possible experience for users. User research and testing for new mobile services, sales processes, and new products. Primarily focused on the Retail Customer Experience and Retail Associate Experience. Organized and facilitated meetings, conferences and other events associated with research activities. Organized and facilitated meetings, associated with research activities. Collaborated with Senior Management to prepare objectives and schedules.

Conducted research and testing for multiple projects and initiatives covering various aspects of the business such as AT&T UVerse, DirecTV, MyATT Mobile app, Retail Customer Experience, First Call Generator and AT&T Digital Life among others. Experienced with numerous qualitative research methods such as Field Studies, User Interviews, Observations, Usability testing and A/B testing among others. Supported B2B, B2C, and Enterprise users. Prepared and presented summaries and analysis of survey data to leadership and stakeholders using tables, graphs and fact sheets to describe survey techniques and results. Additionally, served as a Manager of Sales, Research, Operations, and Hiring teams. Experienced with numerous qualitative research methods such as Field Studies, User Interviews, Observations, Usability testing and A/B testing among others. Supported B2B, B2C, and Enterprise users. Prepared and presented summaries and analysis of survey data to leadership and stakeholders using tables, graphs and fact sheets to describe survey techniques and results. Additionally, served as a Manager of Sales, Research, Operations, and Hiring teams.