• Spearhead strategic content initiatives, leveraging KPIs, SEO and retargeting campaigns to grow monthly traffic to over 100,000 visitors with a 7% conversion rate.• Lead a marketing team of four and collaborate with cross-functional teams to create and optimize content, driving a 75% increase in organic search traffic, 50% boost in paid conversions and 30% growth in email open and click-through rates year over year.• Extract and analyze data from Google Analytics, Google Search Console, SEMrush and more to provide actionable insights to optimize performance across organic, paid, email and social marketing channels.• Oversee content creation for five websites and 10 social media accounts, while leading meetings, conducting performance reviews, implementing KPIs and managing editorial calendars to maintain alignment with company goals.

• Implemented a robust SEO framework, including mobile-first development and technical architecture improvements that scaled monthly traffic from 0 to 40,000 on Clovered.com.• Pioneered content strategies and style guides, collaborating with development, UI/UX and C-Suite teams to successfully launch key digital assets, including four websites, an online quoting engine and two mobile apps.• Delivered high-quality, SEO-optimized content, leading to a significant increase in online visibility and user engagement.• Led weekly team strategy meetings to ensure content ideas and initiatives were being met for five websites and 10 social media accounts

• Directed a creative team and developed SEO-focused campaigns that contributed to a 30% year-over-year traffic growth across six e-commerce sites.• Grew relationships with internal stakeholders and external agencies, ensuring cohesive brand narratives across all digital platforms.• Assisted in merging and redirecting thousands of website pages across six website refreshes.• Developed and maintained multiple content calendars that shaped brand narratives for six e-commerce websites.

• Planned, wrote, edited and optimized content for product descriptions, digital campaigns, in-store displays, social media and emails across 10 brands.• Streamlined content creation by partnering with department heads to develop universal content submission templates and brand guidelines, adopted company-wide.• Contributed to a 50% year-over-year increase in organic traffic and a 25% rise in organic revenue across six e-commerce websites.

• Covered PGA Tour & Korn Ferry Tour tournaments in Florida, providing in-depth event reporting and analysis.• Conducted player interviews, crafting engaging feature stories that highlighted athlete profiles and tournament experiences.• Collaborated with editorial teams to deliver timely, high-quality content that resonated with golf enthusiasts and the broader sports community.

• Pitched story ideas, interviewed sources, and wrote and edited articles for both the Golfweek magazine and website, delivering engaging content for diverse audiences.• Traveled across Florida to cover amateur golf tournaments, providing on-the-ground reporting and insights.• Collaborated with designers to create visually appealing magazine pages, ensuring a cohesive blend of written content and design for print publications.

• Pitched, assigned, wrote, and edited articles for a six-page sports section in a Gannett-owned weekly newspaper, ensuring timely and high-quality coverage of UCF athletics.• Managed a team of freelance and staff writers, overseeing daily content production and maintaining editorial standards.• Boosted Twitter followers by 50% through strategic, engaging social media tactics, while shaping the editorial vision and collaborating with designers to bring it to life in print.