SKILLS:• Results-focused, strategic communications professional with leadership skills• Versatile strategic and tactical experience in all facets of branding and product marketing• More than 25 years of career experience, including 15 years in B2B marketing/advertising and 10 years in media relations• Experience in management at client, project and staff levels• Manager of multiple brand identities across global markets• Sharp communications skills in all major media• Creative thinker who thrives in an innovative environmentACCOMPLISHMENTS:• Managed a $1.3 million annual budget for marketing activities and media buys for FW Murphy; saved the ad budget nearly $20,000 annually via rate negotiations.• Led multiple crisis communications projects to consult clients and employees through media scrutiny that often lasted 6-12 months.• Implemented new multi-channel communications as a key strategy of marketing at Murphy, moving from isolated sales messages to coordinated corporate campaigns that included print, tradeshows, direct mail, case studies, testimonials and PR. The launch of one such campaign drove a 353% increase in unique visitors to the corporate website. • Managed digital presence for four brands. Oversaw two complete overhauls of primary corporate website. The most recent update resulted in 300% more pageviews and 97% more engagement time.• Designed e-mail marketing program to support communications campaigns by the Marketing, Corporate Communications, Investor Relations and Media Relations departments. The combined output generated more than 100,000 targeted messages annually. The permission-based campaigns generated an average read rate of 65%-75%.• Implemented first content management system for Williams Communications’ external web site, which streamlined workflow and eliminated most manual maintenance. Slashed the number of dedicated personnel for the site from 10 to three within one year, saving approximately $400,000 in website costs.