Forbidden Foods is an Australian company specialising in the sourcing, development and sales of innovative, health-focused food products globally.As the Co-Founder, I established Forbidden Foods with no starting capital, focusing on the flagship/hero product black rice. Within five years, Forbidden Foods was the leading supplier of black rice, organic rice products and specialty rice flours. We further developed a baby foods brand called FUNCH and plant-based brand called Sensory Mill. Forbidden Foods listed via an initial public offering float on the ASX in 2020, raising $6 million at a $15 million market capitalisation. On day one of trading, the share price opened 80 per cent from its 20c offer price and reached a high of 40c – a 100 per cent increase.I managed a global team that grew from four to 18 employees across operations, procurement, R&D, sales and marketing. My team oversaw three brands operating through multiple trading entities in Australia, New Zealand and the United States. Furthermore, I served as the lead for strategy, contract and deal negotiations for key markets globally across the United States, China, the United Kingdom, Ireland, Australia, New Zealand, Malaysia, Vietnam, Singapore, Philippines and the Middle East.As Non-Executive Chairman, I presided over our monthly board meetings, work to set the strategic direction with the board and CEO; incentivising and evaluating the performance of the CEO, and championing good corporate governance.

• Led key business models, commercial plans, presentations and account management with most major retail banners including Woolworths, Coles, Costco, Aldi, Chemist Warehouse, Walmart, Wholefoods, Sprouts, HEB, Schnucks, Kroger, Albertsons, Meijer, CVS, 7/11 and BP• Served as E-commerce & marketing lead have significantly grown our ecommerce business though marketplaces and flagship stores; focusing on first party data acquisition in SMS/Email, growing AOV, improving CR and testing and learning with different offers. • Have developed, overseen and established a process for releasing and signing off new and innovative food products. Launched 300+ different SKUs to date.• Established and contracted manufactures and 3PLs to meet our needs in Australia with a focus on sustainable contract negotiation. Most recently set up our US supply chain.• Managed global team that grew from 4 people to 18 employees across operations, procurement, R&D, sales, marketing. • Regularly assembled and assessed budgets along with sales forecasting on a regular basis, inputting and presenting these to the CEO/CFO in turn prepare it for the board for decisions/feedback.• Preparing monthly board reports and quarterly and annual reports for public release.• Founder of Forbidden Foods which listed via an initial public offering float on the ASX in 2020 raising $6m at a $15m market capitalization. • I have significant experience in raising capital, having raised a seed round, series A, Pre-IPO, IPO, Placements, SPP and Rights Issue where I prepared numerous investor presentations and presented over 350 times.• Served as lead for strategy, contract and deal negotiations for key markets globally (United States, China, United Kingdom, Ireland, Australia, New Zealand, Malaysia, Vietnam, Singapore, Philippines, Middle-East)• Served as lead for identifying synergistic traits for potential M&A activity, along with implementation and cost neutralization. Two acquisitions were made in my tenure.

At Forbidden Foods we were relentlessly focused on great quality food products from a brands that consumers can trust and engage with.• Started Forbidden Foods with no starting capital, focusing on a flagship/hero product organic black rice. With in 5 years Forbidden Foods was the leading supplier of black rice, organic rice products and specialty rice flours.• Implemented a multichannel sales strategy spread between major retail, minor retail and foodservice that at its peak drove $4M+ in gross sales • Built manufacturing plant to mill and produce Australian made rice in Victoria. The first time since 1960.• Created innovative approaches to increase adoption of new ingredients such as menu development, recipe modelling and win/win scenarios for prospective customers.• Raised a seed & series A round to capitalise on growth. • Responsible for the finances, budgets, 3-way forecast, reporting and investor presentations.

Mentor to early stage companies in the Blackbird Giants program. Giants is a community for aspiring and early-stage founders to turn their exciting ideas into reality with 1:1 mentoring.

The Athlete Fellowship is a program and community for elite athletes who are curious about founding, investing in or working in a startup. I was a mentor for 6 elite athletes in the first cohort for this program run by startmate.

• Define strategy & deliver digital advertising programs, utilising all channels, to meet both brand and business objectives.• Manage various specialist Agencies to roll out plan successfully.• Media planning and buying.• Responsible for acquisition of all online customers for Coles Liquor brands.• Campaign development and trade initiatives.• Feedback & Reporting on all campaigns.• Digital advertising budget and trade management.• Liaison and key stakeholder for Coles Liquor marketing technology with Coles IT.

• Search Engine Optimisation (SEO) • Search Engine Marketing (SEM)• Pay Per Click (PPC) / Comparison Shopping• Display Marketing• Affiliate Marketing • Digital projects / Business Process• Web Analytics (eCommerce tracking in Google Analytics / Webtrends)• Local Marketing (Google Places/Maps)

• Contribute to the Vintage Cellars marketing plan through Website, EDM, SEM and Social Media strategies. • Content manage www.vintagecellars.com.au and www.vintagecellarscorporate.com.au.• Brief and target EDM content to Vintage Cellars Wine Club database. 500+ different emails deployed to date.• Provide weekly analysis of Web, SEM and EDM performance. • Assist in the asset management of Coles Liquor image library database.• Brief upcoming promotions and offers with the 80+ Vintage Cellars stores and Call Centre.• Assist with signoff of Catalogue, Press and POS.

Responsible for campaign briefs, social media management, marketing collateral and promotional implementation across Coles Liquor stores nationally.