Jarrod Cohen Email & Phone Number

Bridgeville, PA, US

Bridgeville, PA, US

• 32.5% increase in opportunities created, avg. sales cycle decreased 43% and pipeline dollars increased 23% in the first 6 months.
• Drives organizational change with development and implementation of account-based go-to-market strategy.
• Fosters strong engagement and healthy collaboration within revenue teams, driving measurable success and growing pipeline opportunity.
• Designs and manages B2B ABM campaigns that capture demand for company products and services, effectively differentiating our offerings in the market.
• Passionate about developing team of direct reports including field marketing, campaign specialists and digital and customer event managers.

Austin, Texas, US

• Responsible for digital marketing initiatives helping to optimize the digital customer journey across all Oracle Communications business unit digital channels
• Ownership over developing overall digital marketing strategy; planning, management, and execution on website content, SEO, SEM and paid advertising
• Increased brand recognition and lead generation through content optimization, content gap analysis audits, and editorial updates
• Managed webpage template project involving many global stakeholders and decision makers

Cleveland, OH, US

• Standardized and implemented corporate MarTech stack including new CMS, ABM, analytics tools and marketing automation helping to optimize digital demand gen across $2.5B global business
• Managed large-scale website merge due to business acquisition including web assets, SEO, product content, analytics dashboards and resources
• Created ABM strategies targeting prospects with personalized content, campaigns and other digital tactics for brand awareness, demand gen and sales enablement
• Lead dedicated global team improving SEO/SEM of group website content
• Founding member of cross-functional, high visibility corporate committee that helped drive class-leading digital customer experience throughout the corporation

Cleveland, OH, US

• Strategy and development of multi-channel, B2B ABM integrated digital marketing initiatives focused on best-in-class digital and interactive strategies driving lead gen and sales pipeline
• Steadfast dedication to product marketing stakeholders assisting with product naming, positioning, messaging, product launch and customer and field sales support
• Revolutionized digital marketing strategy and execution from the ground up, focusing on demand gen, sales enablement and evangelism, partner and channel marketing, brand awareness and engagement
• Built and executed digital campaigns with global cross functional teams focusing on content, SEM, SEO, paid media, retargeting, web content and marketing automation

Chelsea, MA, US

• Tasked with the development, management and execution of long-term, multi-platform social media and email content strategies for consumer food brands with revenue totaling nearly $180MM
• Successfully managed a paid social media budget of $190,000 across multiple platforms
• Partnered with top brand influencers to propel engagement and reputation and drive new sales growth
• Completed a comprehensive website search engine optimization (SEO) project that increased YoY organic web traffic by 56%
• Boosted mobile website traffic over 69% YoY by implementing a multi-channel mobile digital content strategy using social media and digital marketing best practices
• Increased brand engagement across multiple social media channels that drove fan growth and engagement on Facebook by 6x and 3x, respectively

Woburn, MA, US

• Accountable for the proper operation of all company social media and online community channels including but not limited to Twitter, Facebook, LinkedIn, Google+, YouTube, Pinterest, SlideShare, etc.
• Implemented constant and consistent improvement of company website content
• A/B tested website landing pages to ensure quality lead captures and increased conversion rates
• Facilitated online conversations through webinars with industry visionaries
• Oversaw and reported on trends in website analytics including overall traffic, new visitors, CTR, ROI, and more
• Managed and implemented all company blogging initiatives with the goal of increasing new site visits and driving traffic

• Developed and implemented strategy for company Facebook presence and managed page content.
• Explored creative look and feel opportunities for company blog; made recommendations for, implemented, and managed blog content.
• Managed company Twitter presence and increased followers; researched topics/articles that were timely and relevant.
• Performed research in various topics such as award submission sponsorship, and speaking opportunities.
• Performed other marketing activities as needed.