Digital Marketing Strategy Development - Liaising with the business director to develop comprehensive digital marketing strategies tailored to our business goals, target audience, and budget constraints.● Google Ads and Meta Ads Management - Creating, optimizing, and managing Google Ads and Meta Ads campaigns to drive website traffic and ultimately generate leads.● Advertising Campaign Management - Plan, execute, and analyse advertising campaigns across social media, search engines, print, OOH.● Project Management - Managing multiple projects simultaneously, setting priorities, and meeting deadlines while maintaining a high quality of work. (More detail in cover letter)● Branding and Brand Development - Branding, including logo design, colour scheme selection, brand voice development, and brand identity creation. (Created 45 page, 9000 word brand analysis/brand bible booklet)● Event Management - Experience in planning and executing events, including client workshops, and product launches. (More detail in cover letter)● Budgeting and Financial Management - Manage marketing budgets, allocate resources effectively, and maximise return on investment (ROI).● Website Design and Optimisation - Liaised with web developer to design/implement website to elevate brand image, user experience, improve SEO, and drive conversions. (www.lithicaustralia.com.au)● Content Creation - Created engaging and compelling content for various digital platforms, including graphic design, photography, videography, and copywriting.● Data Analysis and Reporting - Used analytics tools to track and analyse campaign performance, identify trends and insights, and provide actionable recommendations for optimization.

$500 sales in first week with $0 marketing budget.Average conversion rate of 5.4%.Website creation & design.Timeline Organisation - Creation of advertising campaign timeline for content distribution to social media.Content Creation - For website and social media (photography/editing, video/editing).Facebook reach of 6000+ with 23% engagement & Instagram reach of 1300+ with 20% engagement in the first month

Brand Awareness - Face to face interaction with target market (drivers & customers) in order to increase supply of drivers on the app & drive an increase in customer baseContent Distribution - Distribution of marketing materials around target demographic areas (University, Dorms, Bars, Restaurants)