Repositioning the company for a new era as a player in the data, AI, and cloud sectors by:• Developing brand strategies to fuel targeted, high-value ($1M+) business development efforts• Powering the company's owned channels, content + communications, hosted events, PR presence, and talent marketing initiatives

Drove brand awareness and demand generation for Beyond's services across sectors; sourced ~19% of the company's pipeline and influenced 60%+ through engaging content, compelling campaigns, and a website fit for purpose; managed a distributed team across the US, UK, and EU responsible for:• Brand + Content, including PR activity, social media, AI content tools, and hosted events• Digital Advertising + Lead Gen, including end-to-end multi-channel and email capture campaigns• Talent Marketing, including Talent Brand management in conjunction with the People Team• Sales Enablement, including support of both outbound and inbound new business initiatives

Established a Learning CoE, developing frameworks, program positioning, and marketing materials to drive growth in the company's most profitable sector; drove double-digit YoY growth• Increased revenue across learning engagements with Snap Inc., Intuit Mailchimp, Meta, and a roster of global retail brands• Partnered with Beyond's People Team to advise on internal learning platforms, AI education tools, and approaches to employee training to increase effectiveness• Bolstered the company's position as a learning thought leader, creating, producing, and delivering original educational content based on first-party research

Ran a regional hub and owned the associated PNL; reported directly to the Founder and regularly interfaced with the CEO; managed a multidisciplinary team of designers, strategists, product managers, and program personnel; led key accounts, partnering with:• Intuit Mailchimp to increase platform knowledge and use of paid features — designed, built, and launched Mailchimp Academy, enrolling and certifying thousands of professional partners and securing a Platinum Hermes Creative Award• OJO to drive demand generation at a critical funding juncture — designed, built, and launched the company's website, creating a compelling marketing destination for high-priority ad campaigns

Drove $1M+ in annual revenue for Beyond, working alongside the Founder to establish a new regional hub, inclusive of hiring, operational, and financial responsibilities; partnered with:• the Meta ads education team to improve learning outcomes of the Blueprint program — conducted educational research and built gamification strategies that increased the number of individuals in the company's Certified Professional program• the Google Cloud team to increase adoption of Google's mobility solutions — crafted product marketing narratives, sales enablement materials, and developer community resources that contributed to a YoY increase in workplace adoption of Chrome and Android devices

Owned Beyond's growth accounts, managing all aspects of each client relationship, including contracts, budgets, teams, and overall strategy; partnered with:• Google's Mobile App Advertising team to boost high-value ad spend — launched a premium video ad exchange and novel instant ad app, contributing to the company's highest video ad revenue to date• West Elm's Workspace team to bring a commercial-grade product extension to market — launched a new e-commerce experience at record pace, netting the company an award-winning showing at NeoCon• Johnson & Johnson's Workforce Communications team to improve employee satisfaction — piloted a self-service conversational agent with 120,000+ US employees to high satisfaction ratings

Helping business leaders grow their companies — and themselves — in both good-for-the-world and pro-people ways, from strategy to product to brand; services include:• Development of company values, culture principles, and brand objectives• Leadership team coaching + workshop facilitation• Employee research + workplace training advisementClients include: Equinox, Four Hands, Spot Insurance, Tacklebox, and Füzi Pets

Shaped digital product strategy across the Williams-Sonoma family of brands, working closely with UXers, developers, and business leads on initiatives such as loyalty, event registries, and cross-brand checkout—Previously served as:Senior Digital Designer2014–2015Managed and worked with a team of contract designers on brand initiatives supporting the west elm LOCAL program, Conscious Capitalism, Inc., the Williams-Sonoma, Inc. Board of Directors, and moreDigital Designer, Global2013–2014Designed, produced, and managed multi-channel assets for use in Australia and the U.K.

Prepared, styled, and photographed recipes for celebrity chef Giada De Laurentiis

Worked as part of the creative team to design site content, emails, and ads promoting both the retail and humanitarian efforts of the company