Martech LeadAccountabilites: Technology Solutionist, Data Activator and Automator.Leading the charge on integrating AI into the core of the business.Paid Advertising - working with Tourism Holdings Ltd and Mitre 10 in a paid advertising strategy capacity.

- Leading the development and continued refinement of organic (SEO) & paid search marketing strategy.- Managing key agency and supplier relationships.- Communicating channel strategy and opportunities to the wider business.- Oversight and reporting of all key search initiatives.- Accountable for organic & paid search performance.- Managing a multi-million dollar performance marketing budget.

Paid channels performance marketing, with a focus on paid search (Google Ads & Bing) and Google Shopping. Product ownership of Google Shopping within the agency and improving our offering for E-commerce clients.Developing ROI focussed strategies and optimisation plans for clients and supporting the paid team to execute the channel tactics involved, as well as direct implementation.Mentoring of performance specialists in the paid domain across Google Ads and Google Shopping.Developing testing frameworks and methodologies for clearer measurement of ROI and marketing outcomes.Supporting innovation, growth and quality of delivery within the paid domain.Leading a program of Google Ads and process automation via development of AdWords and Google Sheets scripts as well as API integrations.Preparing for and delivering client pitches and RFP responses.Google Ads Certified - AdWords Specialist Challenge completed in 2018.Some clients I managed paid advertising delivery on:HRVOfficemaxBed Bath & BeyondSouthern DiscoveriesBendonKiwi Experience

Performance Marketing across SEO and paid channels (AdWords, Bing, Facebook, Display & Video)Heavy focus on developing and implementing ROI driven campaigns for clients in New Zealand and the USA. Google AdWords certified, with AdWords specialist challenge completed in 2017 and 2018.Some clients I worked on during this time:HRVScience ExchangeOfficemaxBed Bath & Beyond

Responsible for all aspects of operation from marketing and customer service, through to dispatch and inventory management.Revamped our website to align with our goals of bringing customers into both our Wellington and Christchurch locations, as well as extending our capabilities to automate selling online from both stores with freight calculations.Maintained our Trademe store, listings and photos and added new products on arrival.Established social media channels for the Wellington store as well as search and display marketing campaigns with Google Adwords.Provided excellent customer service to customers and prospects in person, through online messaging, email and over the phone. Responsible for establishing and maintaining customer relationships across all points of contact and all stages in the sales cycle.

In charge of Accounts Payable & Receivable and all facets of Administration. Digital lead including Social Media Channels (Facebook Advertising and Community Management), Website Content and Design, SEO, PPC (Google AdWords) and Google Analytics. Design of Marketing materials and strategies.Created a website for our giftware - planned and managed all aspects of the website: took product photos and wrote copy; made design edits; planned and executed development; tested and deployed; performed SEO; monitored performance with Google Analytics.Planned and Executed strategy across all marketing channels for the online retail store - Google Adwords, Facebook and other social media channels, Newsletter, Blog.Created and managed social media for the store and affiliated channels. Also established and consulted on a Facebook page for a local charity that our store sponsors.