BluHost is a Puerto Rico based hospitality management company specializing in hotel and restaurant operations. At BluHost we bring a decentralized, non-bureaucratic approach to every relationship. Success is achieved through excellence in execution, integrity, transparency and an owner centric mentality. ​Why BluHost? The blue color represents the sea that surrounds us and connects us to the rest of the world. Blue is also associated with depth, expertise, integrity and stability, values that guide us. As hospitality professionals, in essence, we are hosts who are proud to entertain and welcome guests at our hotels and restaurants everyday with passionate hospitality and service.​¡Somos BluHost!

Joined this Resort in August 2019 as part of the pre-opening team to develop the Southeast and Caribbean MICE Market.The newly renovated Hyatt Regency Grand Reserve Puerto Rico is located on a 1,000-acre peninsula on the Northeast coast of Puerto Rico. Offers 579 deluxe room accommodations, up to 28,000 SQ Ft of indoor event spaces with cutting edge technology, two golf courses, up to 8 restaurants and bars, spa, and a nature reserve. The true definition of Caribbean Èlan in Puerto Rico. • Developed brand messaging for the MICE segment, strategically in all digital platforms.• Supported DOSM on Group Sales initiatives with out of the box thinking to increase sales. Created promotions for short term booking cycle, and year over year impact. • Increased my territories client base by achieving and exceeding 1st QTR 2020 Goals by 101% in room revenue, and over 150% in food and beverage banquet revenue contribution, over $733K in combined revenue.• Acquired the International European Market by the end of 2019, to work on strategies to develop and increase business from this market.• Established and implemented a design for property site visits, improving the booking conversion ratio.• Provided pre-opening marketing initiatives, group sales strategies, and food and beverage planning for the group segment.

Responsible for all the sales and marketing operations of a full service independent boutique, three diamond resort of 104 guest-rooms, two onsite restaurants, one fine dining, spa, private island/watersports, and over 20,000 SQ FT of indoor/outdoor banquet space on the Southern Coast of Puerto Rico. • Led the team to year over year record sales of $6 million with continuous training and improved marketing efforts by developing effective business initiatives in all distribution channels. • Grew rooms revenue segment in 2015, 2016, and 2017 over 11% and REV PAR from 4% to 6% increase year over year.• Developed E-Marketing, and Social Media strategies for the Hotel ancillary revenue outlets;Spa, Water-sports, Bazaar. Increased revenue growth by 10% . • Redefined Food and Beverge Menus of all the outlets and bars, to incorporate more seasonal and local farm to table offerings. Increased revenues by 12%• Improved our Ecommerce conversions sales by 23% in revenues, 16% in room nights, and 6% in ADR by managing full project lifecycle. Display Marketing, PPC, Email Marketing, Social Media, and Dynamic Web Content.• Project leader on the implementation of launching Cendyn, a CRM platform to aid our data analysis to improve business relationships and focused on customer relationship and retention, ultimately driving sales growth.• Implemented Advanced Sales & Event Management Solution (Delphi.fdc)Achievements:40 Under 40Recognized among the top 40 Executives under 40 years old who meet the criteria of being considered pillars and influential leaders in their business.Women Who LeadRecognition to Women Leaders who are taking the industries by storm as they set business trends, use innovative tactics, and implements effective strategies to contribute to the Islands' economic development.International Hospitality Enterprises 2015 Management AwardDirector of the year 2015

• Solicit, negotiate and confirm new and repeat business through various efforts (outside sales calls, telemarketing, direct mail, referrals, networking, internet prospecting, etc) to maximize revenues to meet/exceed goals. • Participate in training, trade shows, industry and professional organizations to maintain high visibility in support of the achievement of sales and revenue goals.• Perform special projects and other responsibilities as assigned and participate in task forces and committees as requested.• Persistently work to accomplish customer retention and satisfaction with the end result to increase brand awareness. • Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring satisfaction before and after their program/event.• Work collaboratively with national sales distribution networks such as CD, HB, HPN and other prospective lead sources to increase market share.• Proactively develop and manage relationships with key customers, both internal and external.• Understanding of the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc.• Develop and implement an effective Sales Plan (targeting need dates and time periods)

• Responsible for the Southeast & Mid-Atlantic U. S. Market-Group Sales. • Managed the Northeast Region U. S. Group Market until 2010 and Local Market until May 2012 (26 < rooms on peak)• Identify sources of group business for the hotel to establish solicitation programs to maximize sales. • Responsible for and implement a sales action plan to develop designated market segments. • Execute sales trips and attend tradeshows beneficial to designated market segments as specified in the annual marketing plan. • Participate in key industry events that bring national and local exposure.2010-Annual Achievement -10,430 room nights-$1.77M room revenue-$2.78M combined with F&B)2011-Annual Achievement -9,659 room nights-$1.49M room revenue-$2.49M combined with F&B)2012-Annual Achievment -9,100 room nights-$1.5M room revenue-$2.4M combined with F&B)

Local Market (Puerto Rico Region)• Responsible for the local group market (10-40 rooms peak) for the Puerto Rico Hotel collection • Marketing of LXR stateside portfolio to local market regardless of group size• Conceptualization and implementation of special promotions for direct sales segment• Direct the scheduling of conventions and business group activities and coordinate with other departmentsAchieved 114% of 2007 annual goal

Puerto Rico & United States -Southeast RegionResponsible for the local group market (10-60 rooms peak) and Southeast Region U.S regardless of group size • Representing and marketing the property at tradeshows and familiarization trips. • Market research and planning for the Southeast United States market. • Continuous reporting on forecast and monitor sales pace. • Monitor production of top accounts and evaluate trends within the market.Achieved of 110% of 2006 annual goals.

• Management of group sales for the Southeast Region of the United States. • Research to qualify clients with group possibilities for Puerto Rico. • Meet with the Revenue Director to evaluate group business with the forecast established in order to meet budget. • Create action plans and objectives to reach annual goals.

• Responsible for effectively selling the food and beverage and function planning services of the hotel to maximize revenues and profits for the hotel• Offer and implement innovative ideas, methods and procedures to further streamline the department. • Develop menus and agendas, ensure BEO's are issued and complete all pertinent correspondence with outside vendors to finalize programs. • Monitor booking pace and book repeat business while keeping quality consistently high. • Customize menus for our clients to create theme events.Belong to the Presidents Circle of Excellence -Eastern Region for Achieving 112% of goals in 2002.

• Analyze market segmentation development. • Develop reports involving sales and manager's performance status. • Assist in putting together all related data concerning annual budget and marketing plan. • Responsible in generating comparative year and month to date sales report.