Sudip Kumar Das Email & Phone Number

Houston, Texas, United States

1. Content Creation & Media: Drafted engaging social media posts, event invites, and video content, ensuring alignment with organizational goals.2. Event Coordination: Managed event communications, updated websites, and collaborated with teams on gala setups, pack-ups, and follow-ups.3. Vendor & Stakeholder Collaboration: Coordinated with vendors for printing, logistics, and video production; streamlined processes for timely delivery.4. Design & Branding: Developed graphical designs, customized cards, and maintained brand consistency across platforms, including annual reports and brochures.5. Website & Media Management: Updated key events, media mentions, and organizational milestones on WordPress.6. Team Support & Project Tracking: Assisted teams with budget sheets, drive management, tracking deliverables, and creating annual plans for MarComms.

Bengaluru, Karnataka, India

-Created customized engaging social media postings and captions for various platforms (e.g. LinkedIn, YouTube, Facebook/Insta, Twitter) to drive audience interaction and brand awareness-Developed workshop slides that are informative, catering to the educational needs of the audience (mostly customers/employees)-Wrote SEO-optimized blogs covering relevant topics within the industry to improve website traffic and search engine ranking-Scripted video content such as tutorials, product demos, and informational videos to convey key messages effectively. Crafted compelling video subtitles to enhance viewer engagement and accessibility across different platforms, review before finalization-Customized content as per outlet/channel to establish Kinara as a thought leader. Drafted content for fliers and promotional materials to support marketing campaigns and events-Gathered and analyzed industry statistics and data to incorporate into content pieces, infographics, and reports-Followed industry trends, social media algorithms, and content marketing best practices to continuously optimize content strategies and tactics

Bengaluru, Karnataka, India

1. Managing a team of content writers, assigning tasks, and providing feedback to ensure quality content delivery. - Created briefs for various content writers and creators. - Generated content ideas followed by keywords research, competition analysis and back linking. - Created various SEO optimized blogs and articles.2. Increased organic traffic from 10k to 100k with on-page SEO using Google Analytics & Google Insight.3. Analyzed user behavior using Microsoft Clarity & competition analysis using Semrush, Ahrefs, GMB Radar, & Moz.4. Briefing agencies and freelancers regarding the content requirement & making them understand the brand's tone of voice and messaging.5. Analysed competitors ad strategy using tryatria & foreplay.6. Run Google Ads, Meta Ads, & X(Twitter) Ads from Scratch.7. Crafted content using Canva, Adobe Express, Adobe Photoshop, DaVinci Resolve & Adobe Premiere Pro for social media handles.

Bengaluru, Karnataka, India

1. Successfully increased landing page conversions (donations per 100 visits) by 210%2. Production of two branding ads for digital media (improving brand favorability)3. Increased efficiency of content & copy-writing by 100% by implementing new processes

Bengaluru, Karnataka, India

- Develop a deep understanding of the brand's products, target audience, and industry landscape, creating impactful advertising messages that resonate with potential customers.- Research and analyze Facebook community, customer reviews, and market trends to generate innovative ideas for ad campaigns, achieving a 30% increase in user engagement and conversion rates.-Creation and design of digital and print advertisements, brochures, visiting cards, letterheads, email signatures, catalogs, pamphlets, logos, hoardings etc. to implement engaging concepts and retain brand consistency-Designing engaging, lead generating creatives(graphics) for advertisement and post on social media accounts.-Revamp existing websites to improvise their look and feel.

Bengaluru, Karnataka, India

Artivatic is a technology startup that uses AI/ML/Deep learning to build intelligent products & solutions for finance, healthcare & insurance businesses.

India

 Conceptualized and executed creative content strategies for website, resulting in a 40% increase in brand visibility and online presence. Collaborated with the design team to develop visually engaging content for website and social media platforms, contributing to a 50% increase in user engagement. Conducted market research to identify new trends and opportunities for clients, leading to a 30% increase in lead generation

India

Lead a team of 6 to run all the campaigns around Amazon Pay.Brand Building- PR: Studying the Market of Metro Cities and Tier 2 Cities and coming up with a brand messaging that was conveyed in all PR collaterals.- Organized end to end Webinar for brand-buildingDigital Marketing:- Execute PPC (Google), Native content(ex. Taboola), display (ex. GDN) and/or paid social (ex. Facebook, Instagram,Youtube) ads based on the media plan.- App In-App marketing through various tools (MoEngage)- Own end to end campaign execution including setup, daily campaign monitoring, campaign optimization, reporting, competition analysis and testing new tactics to improve channel performanceInfluencer Marketing- Partnerships and messaging to be conveyed with Influencers.Content Creation- Wrote and directed an ad for Amazon Pay platform's Delhi Launch.- Content Creation for the Website and all the Social Media posts going out- Inbound Marketing through Quora and MediumSocial Media Marketing- Coming up with growth hacking tricks for Social media and conveying the Brand Story- Offer/discount strategyExperimented on providing the right kind of offer to increase the tenure, Avg. revenue from new acquisitions & existing customersAnalysis & reporting- Analyze traffic along multiple dimensions & drive insights to solve various business problems such as conversion rate optimization, content analytics, media planning and more.- Define and implement routine reports on site performance (weekly, monthly, quarterly)- Analyze user behavior, conversion data, customer journeys to generate hypothesis and build optimization plans for A/B, MVT tests and provide insights to Product Manager to inform feature improvements.- Analyze effectiveness of channels and campaigns to inform marketing channel mix, campaign strategy

Bengaluru, Karnataka, India

-Work on communication briefs from national brands (including FMCG, Ed-Tech, Education, Automobile, Telecom) to generate campaign ideas and integrated advertising solutions to engage hyper-local markets. (Includes Tata Tea, Parle, Colgate, Nestle, Unacademy, ITC)- Secondary research on brand communication, understand market insights provided by agency/client, interact with consumer samples to identify their challenges and build communication that would bring the brand's products/services closer to the consumers' lives.-Build a strong content marketing module in the campaigns by collaborating with writers and subject matter experts.-Develop campaign pitches with 360-degree media amplification across print, radio, on-ground, digital and TVC.-Create relevant briefs and work with designers, agencies and digital marketing teams to implement content marketing plans across media platforms.- Work closely with the client's brand team for discussions and feedback to create innovations and ideas that will ensure high value delivered for their media spends.-Track concepts and campaigns by various brands to stay updated on marketing trends.-I have also contributed articles for Downtown, one of the supplement newspapers of The Hindu Group, covering local stories related to healthcare, wellness, fitness and change-makers.

India

Master'S Degree, Cgpa: 8.5 (Gold Medalist)

Bachelor'S Degree, Cgpa: 8 (Gold Medalist)

Joined the English Society in my first year, actively participating in literary and cultural events. My dedication led me to represent.