- Significant profit growth whilst also growing profit (7 figure budget)- Ownership of paid media, analytics and trading- Strategic growth planning for channels; over indexing business growth- Delivered best in class restructure of accounts and launched new channels- Reporting to MD with close cross departmental ties particularly with commercial- Leading trading sessions; examining performance and progress against KPIs- Team leadership

- 2.1x sales increase YoY with similar costs (7 figure budget)- Channel owner for PPC, Affiliate, App and Courier Marketing- Managing a team; providing leadership, objective planning and career development- Ownership of KPIs; launching initiatives and reporting progress to group directors- Owning 7 figure monthly budget; delivering on targets and planning allocations- Building bespoke automation solutions, improving team efficiency +30%- Created best in class inventory management solutions

- Developing business strategies for clients- Activating cross channel seasonal campaigns- Managing key stakeholders - both client and agency

- Working within a large international agency; a part of Publicis Groupe- Ownership of international clients across multiple sectors- Team management, growth & development- Defining strategies for clients with multi-million annual media budgets- Developing reporting & optimisation tools to improve team efficiency

- Working for a FinTech startup with key stakeholders- Compiling a digital marketing strategy, identifying actions, priorities and purpose- Defining and implementing paid search strategy

- Leading Search & Performance at one of the UK’s largest independent digital agencies- Grew a cross discipline team of 7 people; starting from just 2- Maintained profitability, grew revenue annually & doubled team profit in the first year- Defined and maintained departmental KPIs; directly reporting to the CEO- Provided strategic oversight to clients & managed relations with c-suite stakeholders- Defined and productised services to make them easier to sell- Implementing processes to ensure the team delivered to industry best practices- Learnt and used JavaScript & PHP to build bespoke solutions to help clients

- Owned both PPC & Analytics channels within the agency- Gained leadership experience by managing direct reports- Delivered presentations & training events to existing and prospective clients

- Started my career in digital, focusing on PPC- Quickly became lead on clients; attending and running face to face meetings