Leading product design for all digital collectible products - Disney Pinnacle, NBA Top Shot, & NFL All Day.

Leading the Product Design for Disney Pinnacle.Chase and collect digital pins featuring characters you love, from Disney, Pixar and STAR WARS™

Solo Product Development (Product strategy, design, and development)Dudel Draw and reached #9 App Store Graphics & DesignFeatured in the App Store Today Tab as App of the DayFeatured in the App Store as Best in Apps this WeekFeatured in the App Store as Apps you might’ve missed Dudel Draw is a unique and innovative mobile app that aims to ignite your imagination and unleash your creative potential. With Dudel Draw, you'll receive a new shape every day, serving as a foundation for your creative endeavors. Whether you're an experienced artist or just like to draw, this app is designed to inspire you daily.

Worked on designing new/better experiences in the ancestry product for 12M+ customers. Produced UI/UX deliverables (e.g. IA, user flows, wireframes, lo/high-fidelity mock-ups, etc.) for the design of responsive web and native (iOS & Android) applications. Worked with 5 product managers, 15 + engineers, and R&D scientists to set UI/UX standards across ancestry product. Pioneered product design team to transfer from sketch to figma.Responsible for product analytics and A/B testing implementation (Usertesting.com). Self-taught frontend to help educate new grid layouts for web. Skilled in taking complex problems and distilling them into simple solutions.

Worked on designing a multi-functional writing tool to help college students with grammar, plagiarism mistakes, and citation creation. Produced UI/UX deliverables (e.g. IA, user flows, wireframes, lo/high-fidelity mock-ups, etc.) for the design of responsive web and mobile applications. Worked with team to set style guides and UI/UX standards across all product lines. Responsible for product analytics and A/B testing implementation (Optimizely). Self-taught frontend to help develop new product homepages.

Created a universal responsive design system to be used for over 15 brands. The system could adapt for different interface styles.

Identified gaps in social media presence and created an expansion plan and operations workfliw, succeeded with a gain of over 400k new followers throughout a variety of platforms

Social Media Writer-• Grew audience and traffic/revenue from social media sources by leveraging daily engagement, strategic advertising, contests/giveaways and cross-channel promotions, for 20 + clients• Ensured that social media policies were adhered to, and remained incompliance with each client• Headed the video production team by writing scripts, making storyboards, filming and editing.• Educated writers of new social media tactics, trends, and technologies.• Analyzed content performance and optimized as necessary to meet and exceed client goalsVideo Production Manager- Headed the video production team by writing scripts/ storyboards, filming and editing.Generated digital content for 15 +writers

• Led all aspects of brand awareness, advertising, and marketing tactics, which resulted in increased sale production• Event coordinator for agent recruitment meetings, training seminars, and sale/marketing showcases• Developed social media campaign strategies and managed social media sites• Videographer, photographer, graphic designer, and website developer