Jose Antonio Samour Email & Phone Number

California, United States

Woodacre, California, United States

As the Marketing Technology Lead at Spirit Rock, I oversee the development, implementation, and management of digital products and services that support the goals of the Marketing and Communications department. My role focuses on strategy, technology, and process, and involves overseeing our web-based properties and email marketing, as well as supporting our practitioner experience for registration and online programs. I collaborate with internal stakeholders and external vendors to ensure that our digital products and services are continually improved and optimized for both our practitioners and staff. I analyze data and trends, define technology requirements, and identify opportunities for improvement to support practitioner satisfaction and business growth.1 Direct Report • Member of Marketing & Communications Leadership Team • Develop and manage our digital products, including our web-based properties and assets,email marketing, registration, and the technical side of our online retreat experiences• Manage, analyze, report, and present on digital campaign performance, providing insightand strategies to optimize future campaigns and increase practitioner engagement and conversion.• Partner with key stakeholders, leadership, and cross-functional teams to understand their needs, streamline digital processes and implement product features that improve the practitioner experience.• Co-manage the website project, including consulting on design, technology, andoverseeing the development process with external partners.• Lead the design, development, testing, and launch of new digital products and features.• Ensure digital products are integrated with existing systems and train staff on the use of products.• Supervise and mentor our web content specialist on the Marketing and Communications team.• Support troubleshooting and maintenance of current digital products.• Communicate technical product briefings and updates to internal and external audiences.

Woodacre, California, United States

Experienced Webmaster and Digital Strategist with a proven track record of success in executing and managing technical aspects of digital marketing projects. Skilled in website content updates, optimization, and migration, as well as analyzing user experience data and managing email and social media campaigns. Proficient in troubleshooting and maintaining hosting servers and implementing secure user administration policies. Adept at developing and implementing digital solutions to streamline workflow processes and improve overall performance. Experienced in managing and optimizing digital asset management systems. Passionate about creating seamless user experiences and utilizing technology to remove barriers for practitioners and teachers.• Manage and update Spirit Rock’s web-based platforms, coordinating with designers, content providers, and cross-departmental teams• Monitoring site performance, generating and analyzing performance reports, and delivering data-driven performance strategies• Implement and maintain a secure web-related user administration, including setting up firewalls, login pages and user security policies• Updating website content and optimizing SEO• Coordinate with Events team to build, standardize, and oversee our program homepages and components.• Oversee and streamline Livestream and Zoom recording backup automation• Create and publish weekly, monthly and dedicated emails• Track, analyze, and report email campaign performance, providing insights and strategies to optimize future campaigns for greater conversions• Ensuring consistency of brand throughout all digital media platforms• Improving digital platform workflows to increase team productivity• Managing and optimizing the digital asset management system that stores, shares and organizes digital assets in a central location for the organization• Coordinating with cross-departmental teams to build integrated, cost-effective digital solutions to streamline processes

Vallejo, Ca

As a Freelance Web Developer, I was responsible for managing the creation of new websites from ideation to launch. My expertise lay in evaluating and developing consistent UI/UX design flows for web and mobile applications. I designed and built websites using the latest web trends and techniques, while enforcing a consistent design brand and well-researched SEO-driven content. I was passionate about using my skills and knowledge to help businesses achieve their online goals.My skills in project management, communication, and attention to detail enabled me to deliver quality results that aligned with my clients' goals and objectives. I gained experience working with various industries, including e-commerce, healthcare, education, and technology. I tailored my approach to each project, ensuring that the final product was not only visually appealing but also user-friendly, accessible, and optimized for search engines. My ability to collaborate with cross-functional teams and troubleshoot technical issues helped me to deliver projects on time and within budget.- Managed the creation of the new website from ideation to launch- Evaluated and developed a consistent UI/UX design flow for web and mobile apps- Designed and built websites using the latest web trends and techniques- Enforced a consistent design brand and well-researched SEO driven content

1 Spinnaker Way, Berkeley, Ca 94710

As a Marketing and Communications Manager for OCSC Sailing for over 6 years, I was responsible for developing and executing the company's marketing strategy, including email campaigns, social media presence, and print projects. I also served as the Web Design and Strategy Director, overseeing the company's web presence and facilitating technical discussions with the executive team to identify improvements. In addition, I was a Corporate Events and Adventure Travel Coordinator, managing internal and external events and overseeing logistics, vendors, and budgets.My extensive experience in marketing analytics, product marketing, and web analytics allowed me to constantly evaluate and improve the company's web presence and marketing strategy. My strong communication and customer support skills enabled me to effectively manage events and provide pre and post-event communications support. Overall, I am proud of the significant impact I made during my 8 years and 10 months at OCSC Sailing.- Research, design and develop the company’s email marketing template- Assist with content creation for blog and social media posts, plus bi-weekly emails- Ideate and design all of the company’s marketing and print projects- Research, improve upon, and manage the company’ social media strategy- Create, schedule, publish, track, monitor, respond to all social medial channels

1 Spinnaker Way, Berkeley, Ca 94710

- Constantly evaluate the state of the company’s web presence and facilitate technical discussions with the executive team to identify improvements- Research, design and develop the UI/UX design flow for the sailing school and club- Manage the website re-design project from ideation to launch- Maintain, test, and update the company websites, including themes and plugins

1 Spinnaker Way, Berkeley, Ca 9471

- Assist in the development, planning and execution of internal and external events- Responsible for contracts, logistics, budget, creative, vendors and assets- Manage and oversee events on the day of as required, including problem-solving, directing event set-up/take-down, and organizing with vendors- Conduct pre and post event communications support as needed

Santa Rosa, California, United States

Rohnert Park, California, United States

Santa Rosa, California, United States

International Business

Business Administration And Management, General

General Education / Mathematics

General Education / Mathematics