Jasamyn Roberts Email and Phone Number
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Award-winning executive-level marketing and communications professional with 20+ years of experience leading teams to execute strategies that increase brand exposure, exceed organizational objectives, and drive revenue.- Deep understanding of the marketing mix- Creative strategist and content developer- Excellence in communication (writing, editing)- Critical and analytical thinker- Solid leadership experience- Reliable, responsible and respectfulDetailed Summary:- Marketing plans and strategies- Digital marketing (email, social media, paid media, online advertising)- Website design and analysis, and SEO - Content messaging and promotion collateral design- Branding- logos, brand guidelines, brand recognition, and brand awareness- Media relations – press kits, fact sheets, press releases, media alerts, photo selection, B-roll, interview staging and pitching, radio media tours- Sponsorship marketing and fundraising- Tradeshow experience from booth design to product sales - Contracts, budgets, and RFPs - Market surveys and research- Marketing analysis- Event planning from logistics to execution- 7 years director experience up to 6 direct reportsCRM software: HubSpot, iMIS, Insightly, Marketing 360, NetSuite+, Salesforce, Zoho Marketing/PR software: Cision, Google Analytics, Hootsuite, Marketo, Survey Monkey, Vocus, Zoomerang Graphic design software: Canva, Dreamweaver, InDesign, Issuu, Photoshop, Piktochart Email marketing software: AWeber, Campaigner, Constant Contact, GetResponse. iContact, MailChimp Social media platforms: Blogger, Facebook, Instagram, LinkedIn, Pinterest, SnapChat, Twitter, YouTubeWebsite software: SquareSpace, Weebly, Wix, WordPress Experience in public speaking and as a panelist. Proficient in Spanish.
Out The Gate Travel, Llc
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- outthegatetravel.com
- Employees:
- 2
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Out The Gate Travel, LlcBethesda, Md, Us
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Business OwnerOut The Gate Travel, Llc Sep 2024 - PresentCurate trips for individuals that may include flights, hotels, transportation, cruises, activities, restaurant reservations, and even private jets and villas. Contact Out the Gate Travel www.outthegatetravel.com for assistance planning your next trip. Follow us on LinkedIn: tips, specials, tours, and more!
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Marketing DirectorAmerican Nurses Association Aug 2022 - Feb 2024Silver Spring, Md, Us• Develop integrated marketing strategies and plans across multiple distribution channels and cross-marketing promotion for ANA, American Nurses Credentialing Center (ANCC) and the American Nurse Foundation (ANF).• Supervise team of up to six individuals to prioritize and manage more than 60 marketing campaigns annually.• Collaborate with digital, public relations, creative, and editorial teams to execute marketing campaigns. • Maintain stakeholder relationships and liaison with senior leadership within the organization.• Manage budget and review operational processes.• Twice promoted in one year and previously served as Interim Marketing Manager and Brand Strategist. • Develop promotional videos, digital ads, and branded marketing collateral. • Hire and train marketing team employees. • Exceeded set revenue goals by more than 25% for numerous projects.• Completed eight-month leadership training series. -
Marketing Program ManagerAmerican Nurses Association Apr 2022 - Aug 2022Silver Spring, Md, UsOversee the development and execution of marketing strategies for revenue-earning initiatives such as ANA and ANCC events, educational programming, and ANA Innovation. Direct team members on how to prioritize and manage multiple projects. Held multiple training sessions for two marketing team members. Host meetings with four team members to collaborate on projects and review processes. Launched new projects NursePitch™, Next Level Leadership workshops, and See You Now podcast bundle. Exceeded goals for April Innovation Lounge and May New Nurse Manager workshop. Established marketing strategy and execution for largest ANCC event (in-person/virtual) and several other events.
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Brand StrategistAmerican Nurses Association Mar 2020 - Apr 2022Silver Spring, Md, UsRecipient of the 2021 ASAE Gold Circle award for Convention/Meetings Marketing category for my marketing efforts of the 2020 ANCC Virtual Summit on behalf of the American Nurses Association (surpassed the goal of 2,500 attendees by 79 percent for ANCC’s first virtual event). Create marketing plans and strategies for multi-channel distribution for events and initiatives. Write copy, develop video storyboards, and format emails and social. Evaluate metrics and write reports. Work with HubSpot and Google Analytics for campaign tracking, interact with external graphic designers/web developers/photographers/videographers/paid search and paid social vendor, and attend meetings via Microsoft TEAMS.
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Freelance Marketing ConsultantSelf-Employed Mar 2018 - Mar 2020• Worked with several clients to create websites, develop branded social media content, videos, infographics, design logos and market surveys. Improved SEO. Increased email open and click-through rates. • Marketing efforts helped clients to grow start up earn more than $800K in two years, another to win a multimillion-dollar government campaign, to increase results on Google search, to gain sponsors for events, and to launch new businesses.
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Director, Marketing & EventsUstelecom Association Jan 2016 - Feb 2018Washington, Dc, UsPlan and execute all promotional materials surrounding USTelecom policy events. Write and edit blog posts, social media content, and spotlights in SmartBrief. Manage event timelines and logistics, event marketing, promote webinars via email, social media, blogs, news releases, and cross marketing. Take the lead on creation of the annual membership brochure. Assist in creation of videos on policy issues. -
Owner, President And CeoTop Notch Marketing Oct 2010 - Dec 2014UsCollaborate with clients to create strategic and tactical plans for integrated marketing campaigns. Develop websites, videos, emails, logos and marketing collateral. Analyze campaigns Google analytics, website and email statistics, conversion rates and response rates. Arrange client CRM databases and update SEO. Execute event logistics and solicit sponsors for vendor expos, trade and fashion shows and networking events. Increase social media followers for each client by a minimum of 25 percent within the first three months of plan implementation. Fashion press kits and manage PR campaigns and media relations. Clients (not limited to): Washington Convention Center, SAAS Hot Sauce, Radiance MedSpa, DMR Investments, Crossfire Business Solutions, Stony Gardens Turkeys, Pathways to Wellness, Maryland Yacht Charters and DKR Dental. -
Subscriptions Marketing ManagerAmerican Planning Association Oct 2008 - Oct 2010Chicago, Il, UsCreated marketing plans for publications, subscriptions and educational programming. Implemented an integrated marketing strategy via direct mail, email, e-surveys and social media. Cross-marketed with external organizations to exchange web and print ads, and discounts. Revamped the online bookstore site. Evaluated book sales data and tracked inventory. Created digital catalog with more than 400 titles. Constructed spreadsheets, charts and graphs of sales performance and data. Enhanced marketing efforts with search engine optimization, A/B testing for content messaging, member/customer surveys and focus groups. Analyzed budgets, created spreadsheets, charts and graphs of subscription sales performance using data from iMIS software in Excel. -
Director Of Marketing And Member Services, Section Of Law Practice ManagementAmerican Bar Association Dec 2005 - Sep 2008Chicago, Il, UsOperated a total annual budget of more than $1.2 million. Established new section branding for membership outreach. Cultivated marketing campaigns for the Section’s educational programs, publications, magazine, webinars via integrated marketing channels, cross-marketing and advertising. Implemented the Section’s membership recruitment and retention programs through email and direct mail campaigns, national trade show exhibits and events, section meetings, website and market research. Supervised marketing and advertising for the ABA TECHSHOW (2000+ in attendance). Produced marketing collateral from concept to print: brochures, program books, onsite guides, event invitations, sponsor packets and event signage. Solicited sponsors for several events. Served as the staff liaison/managed listserves for committees: marketing, member development, diversity, ABA Women Rainmakers, ABA TECHSHOW planning board, Law Marketing Strategies conference and the Law Practice magazine board. First response and member support to more than 28,000 members. -
Communications And Publications Manager, Commission On Women In The ProfessionAmerican Bar Association Oct 2002 - Dec 2005Chicago, Il, UsEvent logistics and promotions for national events: Margaret Brent Women Lawyers of Achievement Award Luncheon (1600+ attendees), Managing Partner and General Counsel Leadership Summit, the status of the glass ceiling testimonials and women’s caucus meetings. Solidified more than 15 sponsors annually: fulfilled benefits. Edited Commission publications and the Perspectives magazine. Monitored operating budgets for several Commission projects (each up to $250,000). Lead marketing efforts via cross-marketing channels, direct mail, email and the website. Set-up booth displays, selected promotional items and managed field marketing efforts. Updated all design elements and content for the Commission website.
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Brand Public Relations CoordinatorMarriott International Jan 1999 - Dec 2000Bethesda, Md, UsPlanned logistics for the annual Marriott Communications Conference, hotel grand openings, groundbreakings and milestone events. Wrote talking points for Mr. Marriott, Jr. for public appearances. Authored three to four press releases each week. Administered updates/posts to website. Pitched media in local, national and international markets. Managed all aspects of Marriott Golf and International PR Strategies newsletters. Penned Marriott news to broadcast (via phone system) to 3000+ employees. Created press kits, selected B-roll and photos for print, and coordinated interviews with reporters. Fact checked and edited selected parts of the Annual Report. Wrote the newsletter for Marriott Golf. Handled event logistics for the Marriott Communications Conference on crisis communications for hotel owners and franchisers.
Jasamyn Roberts Skills
Jasamyn Roberts Education Details
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Howard UniversityInternational Business/Marketing -
Roosevelt UniversityMarketing
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University Of VirginiaInternational Relations/ Spanish
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Phillips Exeter AcademySpain - Senior Year
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Howard UniversityInternational Business-Marketing
Frequently Asked Questions about Jasamyn Roberts
What company does Jasamyn Roberts work for?
Jasamyn Roberts works for Out The Gate Travel, Llc
What is Jasamyn Roberts's role at the current company?
Jasamyn Roberts's current role is Award-winning Marketer | Global Travel Curator | Content Creator | Strategist | Business Development.
What is Jasamyn Roberts's email address?
Jasamyn Roberts's email address is ja****@****hoo.com
What is Jasamyn Roberts's direct phone number?
Jasamyn Roberts's direct phone number is +120234*****
What schools did Jasamyn Roberts attend?
Jasamyn Roberts attended Howard University, Roosevelt University, University Of Virginia, Phillips Exeter Academy, Howard University.
What are some of Jasamyn Roberts's interests?
Jasamyn Roberts has interest in Event Planning, Writing, Skiing, Public Relations, Marketing, See Less, Chess, See 3, Advertising, Billiards.
What skills is Jasamyn Roberts known for?
Jasamyn Roberts has skills like Public Relations, Social Media Marketing, Email Marketing, Event Planning, Advertising, Marketing, Integrated Marketing, Event Management, Social Media, Press Releases, Media Relations, Fundraising.
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