Valyou is a mobile virtual network operator (MVNO) partnering with Celcom Digi, offering prepaid mobile services under the HelloSIM brand. As the business unit owner, I manage the P&L, strategic business development, product management, and marketing initiatives to enhance profitability and market presence. I lead product lifecycle management and conduct competitive analysis to maximize customer acquisition and retention. And also work closely with cross-functional teams to ensure… Show more Valyou is a mobile virtual network operator (MVNO) partnering with Celcom Digi, offering prepaid mobile services under the HelloSIM brand. As the business unit owner, I manage the P&L, strategic business development, product management, and marketing initiatives to enhance profitability and market presence. I lead product lifecycle management and conduct competitive analysis to maximize customer acquisition and retention. And also work closely with cross-functional teams to ensure alignment with business goals and support team growth through ongoing performance feedback and development.Performance Highlights Re-launched the MVNO business, rebranded and introduced new profitable products to accelerate growth. i. Increased the sub base by 3 fold from FY21 to FY23 ii. Improved the revenue by 41% YOY FY21 to FY22 and by 208% FY22 to FY23 Show less

Valyou was a fintech player in cross-border digital remittance service and an e-money issuer, owned by Telenor Group. It was acquired by Merchantrade Asia Sdn Bhd in September 2020. Performance Highlights i. Positioned Valyou eWallet among Foreigner workers in Malaysia. It grew as the largest International Remittance mobile wallet and third largest remittance company in Malaysia.ii. Negotiated & integrated multiple partnerships from remittances, airtime top-up, bill payment,… Show more Valyou was a fintech player in cross-border digital remittance service and an e-money issuer, owned by Telenor Group. It was acquired by Merchantrade Asia Sdn Bhd in September 2020. Performance Highlights i. Positioned Valyou eWallet among Foreigner workers in Malaysia. It grew as the largest International Remittance mobile wallet and third largest remittance company in Malaysia.ii. Negotiated & integrated multiple partnerships from remittances, airtime top-up, bill payment, insurance, as additional revenue streams. iii. Developed an innovative social media communication strategy among the unique migrant customer base to increased Facebook fan base from 3K to 300K in 3 years and engagement by 400%. Introduced native language chatbots for customer service – first in Malaysia. Strategic Milestones Part of the integral team to develop, launch and market: i. Malaysia’s first wallet to wallet digital remittances from Malaysia to Pakistan, Bangladesh and Cambodia. ii. Blockchain integration of the Valyou Wallet via AliPay Connect Blockchain technology to the Easypaisa Wallet in Pakistan and bKash in Bangladesh.iii. Integration of Western Union availability through the Valyou Mobile Wallet.Awards & Achievements i. Completed INSEAD-Telenor Strategy Execution Online Programme, INSEAD Executive Education in May 2017ii. Won numerous awards – RemTech Awards 2018 & 2019, International Finance Magazine Award 2018, Greenback 2.0 Team Awards 2019. iii. Worked on the IFAD Grant Project worth USD500K and co-published the “How mobile money is scaling international remittances and fostering financial resilience: Learnings from Valyou in Malaysia publication, November 2020, GSMA Mobile Money”. Show less

Performance Highlights i. Exceeded business and revenue stretched targets set for product portfolios - Increased Super Pack penetration to 70% (almost 1 million customers) - Grew ARPU with value-added service Multiroom, doubling the penetration. - More than 21% of the entire base was equipped with the PVR, up from 6% in FY12 ii. Given additional responsibilities to manage the launch and sales acquisition of products above and beyond my existing portfolio. - Astro… Show more Performance Highlights i. Exceeded business and revenue stretched targets set for product portfolios - Increased Super Pack penetration to 70% (almost 1 million customers) - Grew ARPU with value-added service Multiroom, doubling the penetration. - More than 21% of the entire base was equipped with the PVR, up from 6% in FY12 ii. Given additional responsibilities to manage the launch and sales acquisition of products above and beyond my existing portfolio. - Astro Go penetration within the premium segment expanded by 200% since launch - Astro Circle Loyalty Programme - Increased the awareness and redemption of the Astro Circle Points by 400% in 9 months- Astro Digital Magazines - 7 brand new digital magazines launched and 3 versions of Astro View guide were converted from print to digital resulting in significant cost savings. Strategic Milestones i. Successfully launched Astro’s OTT services – Astro Go, Astro OD, RAKU Listen App and 7 Astro Digital Magazines. ii. Introduced the new age Personal Video Recorder with Video on Demand capabilities in mid-2013 exceeding sales targets set. Comparatively grew the number of connected boxes for Video on Demand accessibility by 40%. Awards & Achievements i. Completed BFM’s General Management Programme 2014ii. Won the Customer Division’s Astro Go Beyond Award 2015 for outstanding contribution to the division. iii. Identified and selected among the top talents in Astro to undergo an Emerging Leaders program 2016 and received 30K Reserve Share Units in recognition of contribution to the organisation.iv. Part of the team that won Putra Brand Awards Marketer of the Year 2016 Show less

Strategic Milestonesi. To differentiate the Malaysian campus, I developed a series of advertisements to highlight theachievements of our academics, students, alumni as well as Monash University‟s ranking as one ofthe top 1% of universities of the world. By taking this stance, Monash in Malaysia was clearly ableto distinguish itself from its competitors within Malaysia and regionally. Ad presence in the mediasaw an increase of 380% during my tenure compared to the same period… Show more Strategic Milestonesi. To differentiate the Malaysian campus, I developed a series of advertisements to highlight theachievements of our academics, students, alumni as well as Monash University‟s ranking as one ofthe top 1% of universities of the world. By taking this stance, Monash in Malaysia was clearly ableto distinguish itself from its competitors within Malaysia and regionally. Ad presence in the mediasaw an increase of 380% during my tenure compared to the same period the year before.ii. Under my lead the campus also saw an increase in the PR value from media exposure fromRM5million in 2010 to RM21.3 million by the end 2011.iii. I was also instrumental in the development of the new Monash “Web Presence” project which isessentially the re-development of the Sunway Campus website to be aligned to the main websitein Australia. It was a valuable opportunity which gave me insights on the extensive processesinvolved in revamping an international website.Awards & Achievementsi. At Monash, I was in a leadership role, where we are appraised based on a higher standardcompared to regular staff, ratings of 70% and below were rated “Below Requirement”. I achievedan outstanding performance rating of 91% (2011) and 95% (2012) which is “Outstanding” 2years consecutively. I also received a performance salary loading of 20%, which was extended forthe second year as a result of my successful performance.ii. 3 Monash Malaysia PVC Awards for contribution in increasing university profile in the Malaysiaand around the region. Show less

Headed the Presence Marketing division and provide marketing support to the various acquisition channels – direct, retail and commercial sales for Astro. Activities, events and collateral produced were targeted to sales activities by region.Performance Highlightsi. Planned and executed a total of 72 mini events for the sales team from April 2009 to January 2010 contributing to an approximately 15K direct sign ups. Including participation and management of the Rain Forest Festival… Show more Headed the Presence Marketing division and provide marketing support to the various acquisition channels – direct, retail and commercial sales for Astro. Activities, events and collateral produced were targeted to sales activities by region.Performance Highlightsi. Planned and executed a total of 72 mini events for the sales team from April 2009 to January 2010 contributing to an approximately 15K direct sign ups. Including participation and management of the Rain Forest Festival, Miri Jazz Festival, Barclay Premier League viewing events nationwide and Astro B.yond launch road show nationwide.ii. Coordinated the conceptualization and execution the Astro B.yond Murder in Details contest on Facebook, promotions of the contest and the launch was done on a series of online sites.iii. Renegotiated Out-of-Home contracts resulting in cost savings of 25%, which was used to increase number of sites to 62 billboards and 12 LED screens nationwide.iv. Leveraged on the local transport as a branding avenue in Kuching, Sarawak by negotiating the painting of 30 local tambangs (boats) that plied the Kuching River with the Astro colours in an effort to promote Astro to the sub-urban market in Kuching.Awards & Achievementsi. Maximized the budget allocated by segmenting the different venues according to the target audience, which resulted in winning the Gold award for the best use of point of sale in the Malaysian Media Awards 2010 for the Malay Segment retail POS materials. Show less