Jasminne Carrillo Email & Phone Number

Los Angeles, Ca, Us

Led planning and strategy for all Lionsgate acquisition and segment 2 titles Managed 3 media agencies across traditional, online, paid search and social media tactics for all day-to-day planning needs.Managed media team workflow, media coordinator duties and title execution timelines for successful campaign launches. Reviewed media campaign performance, managed campaign optimizations and provided department highlights as needed.Worked collaboratively on 360° campaigns, special catalog campaigns, and paid partnerships with Sales & Distribution, Brand Marketing, Creative and PR teams.Collaborated with internal teams to work out new processes within the Motion Picture Group.Assisted VP of acquisitions on development of new titles with possible media tie-ins and diverse content

Greater Los Angeles Area

Day to day contact for all media planning and buying agencies Led all theatrical new release, catalog campaigns, and multi-platform releases for Home EntertainmentCollaborated with various departments on marketing strategy, film positioning and targetingConsulted on media strategy for 3rd party grantors on special projects Led media campaign execution with creative and project managing teams Collaborated with Digital Sales, International and Retail teams on sales+media initiativesEducated team members on media best practices across TV, Radio, OOH, Print, Digital, Social and SearchProvided media POVs as needed for other departments, acquisitions and/or projectsAgencies Managed: Starcom, CitizenNet, Cadent

Culver City, Ca

Accounts: Spalding, Tony Roma's, State Fair Corn Dogs (Tyson Foods), Lexus and new business.Media lead on all Chicago media accountsWas solely responsible for all the planning, buying, execution and reporting Worked on media strategy encompassing tactics across paid search, paid social, digital, and traditional.Presented reporting to clients on a monthly basisCrafted media recommendation presentations for fiscal plansWorked on new business pitchesTrained employees on media buying software and billing reconciliationTrained employees on R/F tools

Culver City, Ca

Accounts: Lexus, Tony Roma's, LA Sparks, State Fair, and Spalding.Assisted with media planning efforts on all accounts in terms of Traditional and Digital MediaMedia Buying on all accounts Handled and maintained budgets, reconciliation, and billing for all accountsStrategized and ran research during planning stages of a campaignAssisted with new business pitches

Culver City, Ca

Accounts: MundoFox, Focus Features, TV Land, & Del Real Foods.Assisted with TV and Radio planning and buying effortsAssisted with the planning and buying in Out-Of-Home efforts Managed all strategic print plans and buysMaintained daily communication with client representatives Point of contact for media & sales vendors Created flowcharts and cost-out sheets Reported to Associate Media Director and CEO

Culver City, Ca

Accounts: MundoFox, Focus Features, Del Real Foods, and Treasury Wine Estates.Aided in traditional advertising, digital media, and Out-Of-Home media tasks in relation to planning, buying, and account managementPlanned and executed special events as neededCoordinated office traffic, workflow, and team communicationAttended team strategy meetings for client creative plans

Irvine, Ca

Accounts: UEI College and Brookline CollegeInputted broadcast orders and print orders based off of client strategic plansCreated client and internal reports through CORE Media SoftwareAssigned traffic for publication creatives via CORE Media SoftwareManaged and coordinated daily client TV and text leads Maintained publication library consisting of past client creativesCommunicated with local broadcast and publication media representatives Monitored all of the company's organic social media platformsAssisted with production for publication creativesAided in monthly billing for broadcast networks and publications

Irvine, Ca

Position: Student Account Executive Maintained social media sites for clientsPrepared press releases and various public relations toolsComprised strategic business plansBuilt relationships with other pro-bono student-run agenciesPresentations upon clients and Directors

El Segundo, Ca

Assembled folders with press materialsTracked press materials in appropriate pr driveDesigned monthly lookbooks for public relations teamPrepared sample requests for social media and public relations departmentsProvided on-set assistance for photo shoots and studio departmentAssisted as needed at off-site public relations eventsContributed with blogger and vlogger outreach