Jasdeep Kaur Email & Phone Number

Florida, United States

• Led strategy, product solution vision, and growth roadmap for ERP/EAM SAAS Cloud/On-Prem solutions and increased profitable market share across all portfolio categories, partnering with multi-geography teams.
• Headed cross-functional teams towards NA launch and monetization of Merino software, working closely with internal and external partners, delivery managers, presales, communications, and BDEs.
• Created business cases, prioritized features/capabilities in the backlog with Product Development balancing speed to market and long-term strategy with third-party partnerships.
• Define the success metrics for product development, articulate value proposition, and manage releases.
• Crafted user stories, sprint plans, user journey maps, PRD, and support UI/UX design sessions.
• Launched product playbook: messaging, positioning, pricing, buyer personas, and Lead Gen processes.

Toronto, Ontario, Canada

• Headed a new Brand launch owning end to end Consumer Experience, Strategy, Revenue and ROI on the E-Commerce platform including Marketing, Channel, Operations, Sales, and Profitability.
• Build Brand toolkit with first ever messaging, positioning, brand guidelines pricing for launch.
• Created first-ever digital campaigns from concept to execution, social media presence, launch on online marketplaces and retail across India, UK, US and Canada.
• Directed website redesign and roadmap including wireframes, user journeys, functionality, streamlining shopify integration, payment gateways and landing pages.
• Maximized Sales through SEO, SM and Email campaigns, new Website, Subscriptions, Product launches
• Developed marketing budget, metrics, and KPI’s for all initiatives, continually optimizing reporting dashboards and digital metrics alongside competitive analysis.

• Offered Product, Communications and Digital Marketing services to SME clients for increasing their online footprint, customer acquisition, and growth in a data-driven manner:
• Devised the implementation of the marketing plan, online strategy of B2B & B2C companies via Website, mobile, SEO, SEM, ORM, SMM, Content, E-Mail campaigns. Developed product strategy on the basis of business.
• Planned website analytics, consumer insights, campaign analytics, product testing, campaign testing, performance dashboards and industry analysis and measurement + reporting as per KPI’s.
• Headed the creation of marketing collaterals and content driving customer engagement + experience.
• Digital project management including planning, proposal, change management and reporting, leading cross-functional initiatives and managing multiple campaigns.
• P& L analysis, Compile budgets, track expenses, reconcile and forecast.

New Delhi Area, India

Responsible for Strategy, day to day management and leading digital transformation of flagship B2C product portfolio: Hindustan Times (HT), largest English news outlet (print, website and mobile). Responsible for building MVP, product roadmap and go-to-market strategy for launching subscription products across Hindustantimes.com, Livemint.com in.

New Delhi Area, India

Responsible for Product Management, Strategy, and Marketing for one of the largest news product portfolio, reaching 4M+Customers and flagship Brand (Print and Digital Products ) 1. Product Management & Strategy- Managed the entire lifecycle of the flagship Brand product portfolio and monitor daily operations.- Drawing up and execution of the entire annual.

Kolkata Area, India

Analysis of different communication vehicles of Tata Steel for corporate branding, internal and external communications including Print and Publications, Website, Social and Television, OOH, Campaigns, Events, Trade Shows and Exhibitions - Brand audit and benchmarking of communication vehicles against industrial standards & proposing best practices..

Bengaluru Area, India

Software developer role focused on web platform development and testing for Banking and Financial Services(BFSI) clients including American Express, Morgan Stanley and Citco Hedge Funds- Java, J2EE Web developer and test engineer.- Development of large scale enterprise applications.- Deployment, project management and support.- Hands-on experience with.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, Gpa - 3.5

Activities and Societies: Core Member, Jagriti : the social service wing and societal Marketing Club Organized: Social Entrepreneurship.

Bachelor Of Technology - Btech, Electronics And Communications Engineering