Jasdeep Kaur Email & Phone Number

Florida, United States

Led strategy, product solution vision, and growth roadmap for ERP/EAM SAAS Cloud/On-Prem solutions and increased profitable market share across all portfolio categories, partnering with multi-geography teams.• Headed cross-functional teams towards NA launch and monetization of Merino software, working closely with internal and external partners, delivery managers, presales, communications, and BDEs.• Created business cases, prioritized features/capabilities in the backlog with Product Development balancing speed to market and long-term strategy with third-party partnerships.• Define the success metrics for product development, articulate value proposition, and manage releases.• Crafted user stories, sprint plans, user journey maps, PRD, and support UI/UX design sessions.• Launched product playbook: messaging, positioning, pricing, buyer personas, and Lead Gen processes.• Added high net worth accounts through acquisition, improving awareness, and onboarding experience. • Spearheaded GTM, Feature Roadmap, and Campaigns for sales-led growth and product-led growth.• Created market content for brand awareness (webinars, email automation), sales enablement (rate cards, training, case studies), and each industry vertical: top-of-funnel (category solution decks, intro documents, videos), middle-of-funnel (why ERP demo videos; competitive positioning), and bottom-of-funnel (ROI articulation, vision documents).• Drove all inbound and outbound marketing including customer insights, market intelligence, reporting dashboards, and establishing thought leadership.• Conducted regular workshops and training with stakeholders prioritizing business requirements.

Toronto, Ontario, Canada

Headed a new Brand launch owning end to end Consumer Experience, Strategy, Revenue and ROI on the E-Commerce platform including Marketing, Channel, Operations, Sales, and Profitability. • Build Brand toolkit with first ever messaging, positioning, brand guidelines pricing for launch.• Created first-ever digital campaigns from concept to execution, social media presence, launch on online marketplaces and retail across India, UK, US and Canada.• Directed website redesign and roadmap including wireframes, user journeys, functionality, streamlining shopify integration, payment gateways and landing pages.• Maximized Sales through SEO, SM and Email campaigns, new Website, Subscriptions, Product launches• Developed marketing budget, metrics, and KPI’s for all initiatives, continually optimizing reporting dashboards and digital metrics alongside competitive analysis.• Led the creation of marketing collaterals and content, driving customer engagement + experience.• Launched new products by spearheading research, GTM, messaging and Sales strategy in new markets.• Hired and managed a team of growth, content, IT specialists and collaborated with multiple stakeholders internal and external for operations, design, product and supply chain.

Offered Product, Communications and Digital Marketing services to SME clients for increasing their online footprint, customer acquisition, and growth in a data-driven manner: • Devised the implementation of the marketing plan, online strategy of B2B & B2C companies via Website, mobile, SEO, SEM, ORM, SMM, Content, E-Mail campaigns. Developed product strategy on the basis of business objectives, market research for maximizing the adoption and profitability of the platform, participating in stakeholder management and reporting. Led Product development team with responsibilities including work estimation, planning, monitoring and delivery within the scope, budget and time constraints analyzing risks and dependencies. • Planned website analytics, consumer insights, campaign analytics, product testing, campaign testing, performance dashboards and industry analysis and measurement + reporting as per KPI’s.• Headed the creation of marketing collaterals and content driving customer engagement + experience.• Digital project management including planning, proposal, change management and reporting, leading cross-functional initiatives and managing multiple campaigns.• P& L analysis, Compile budgets, track expenses, reconcile and forecast.

New Delhi Area, India

Responsible for Strategy, day to day management and leading digital transformation of flagship B2C product portfolio: Hindustan Times (HT), largest English news outlet (print, website and mobile). Responsible for building MVP, product roadmap and go-to-market strategy for launching subscription products across Hindustantimes.com, Livemint.com in association with Wall Street Journal India. Owned product releases, designed wireframes for landing pages, drafted Epics/User Stories and content for the user journey and automated marketing campaign using mark tech engagement tools. Led Product lifecycle including Planning, Packaging, Budget and Analysis on all platforms as per Business KPI’s, significantly growing Market Share. Developed and executed annual marketing calendar including content, campaigns and events. Headed market, consumer and competitor Insights team to inform market strategy, pricing and product updates including NPS, Brand Track study, Need Gap analysis. Launched mobile apps and subscriptions with audience strategy, workflow management, undertaking extensive market research and global benchmarking.

New Delhi Area, India

Responsible for Product Management, Strategy, and Marketing for one of the largest news product portfolio, reaching 4M+Customers and flagship Brand (Print and Digital Products ) 1. Product Management & Strategy- Managed the entire lifecycle of the flagship Brand product portfolio and monitor daily operations.- Drawing up and execution of the entire annual calendar in terms of the content, campaign, and events2. Spearheaded new product launches and ‘Go to Market’ strategy in micro markets.3. Brand Management - Design & execute all communication collaterals in ATL (Print, Radio, TV, Cinema, OOH), BTL (brand activations, events), Strategic Alliances for products.- 360-degree integrated marketing campaigns such as Prestigious Hindustan Times Leadership Summit (for 3 years) a most anticipated annual business event in India 4. Digital Marketing - Social media Campaigns on Facebook, Twitter, Instagram, and YouTube; Website Design & Management and Online Reputation Management for key campaigns5. Alliances - Independently work with Creative agencies, BTL, Digital and PR agencies 6. Sales Support: Initiatives to drive distribution numbers, lead generation, and consumer engagement7. Event Management and Revenue Support- Achieved annual incremental revenue of $2M CAD through activations and product sponsorships, leading cross-functional teams.8. Leadership and Budget Management- Created Annual marketing operating plans with inputs from leadership. Manage and supervise the team of marketing interns and management trainees.9. Consumer, Competition and Market Research plus B2B marketing10. New Business Development - Launched a new distribution channel in 60 locations, resulting in $1M CAD revenue.11. Collaborate with key internal functions including Content, Consumer Insights, Sales, Distribution, Production, Finance, Legal & compliances.12. CSR Program Management - Strategy, Initiatives & partnership with NGO's

Kolkata Area, India

Analysis of different communication vehicles of Tata Steel for corporate branding, internal and external communications including Print and Publications, Website, Social and Television, OOH, Campaigns, Events, Trade Shows and Exhibitions - Brand audit and benchmarking of communication vehicles against industrial standards & proposing best practices. - Revamping the online presence of Tata Steel Brand in terms of website, social media and digital advertising.- Spearheaded the team for the launch of Tata Steel corporate blog.

Bengaluru Area, India

Software developer role focused on web platform development and testing for Banking and Financial Services(BFSI) clients including American Express, Morgan Stanley and Citco Hedge Funds- Java, J2EE Web developer and test engineer.- Development of large scale enterprise applications.- Deployment, project management and support.- Hands-on experience with programming languages and frameworks such as Java, HTML, JS, SQL, Agile.- Project lead for personalization module of AMEX gift cards with a potential charge volume of $1M USD.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, Gpa - 3.5

Activities and Societies: Core Member, Jagriti : the social service wing and societal Marketing Club Organized: Social Entrepreneurship.

Bachelor Of Technology - Btech, Electronics And Communications Engineering