Jasdeep Singh Email & Phone Number

• I lead the ecosystem-led growth strategy for the IBM Data & AI software portfolio. In this role, I'm responsible for identifying profitable GTM routes and enabling them to drive more sales for my portfolio.
• I provide channel marketing guidance to the various IBM and partner teams globally around innovative execution campaigns to achieve desired ROI.
• I deliver compelling marketing campaign content to help partners identify new clients and contribute to a robust global revenue growth.
• I drive a robust management system to track performance of partner marketing investments and provide data-driven insights to the teams on opportunities.

Owning the growth strategy for IBM Storage technologies through the ecosystem.Responsible for growing IBM's revenue and advocacy for IBM Storage with and through the IBM ecosystem.Working with the partner community on the Storage technologies core to IBM’s growth strategy and maximizing their use and sell-through to aggressively grow revenue globally.

Noida Area, India

I was responsible for partnering with our channel ecosystem to take our IBM IT Infrastructure portfolio to market and drive adoption by clients. Key focus was to plan & execute go-to-market strategies and develop long term partnerships to position our value proposition to our customers. An engaged partner ecosystem is the key, therefore I focused on.

Noida Area, India

I led the strategy & execution of the Asia Pacific (AP) Business Partner Channel Marketing program priorities with the following focus areas - a. Strategy – Engage with the relevant members from our extended channel sales and marketing teams from global, geography and markets to ensure that we have a compelling AP Business Partner (BP) Marketing strategy.

• At the end of my this particular stint, I was the IBM Global Marketing Center (GMC) India Leader of the IBM One Channel Worldwide & Geo (North America & Asia Pacific) team and a senior leader in the GMC India Portfolio.
• My key focus was to deliver on key IBM One Channel Team marketing priorities by thoroughly understanding the objectives, scoping out the complex projects into simplified actionable activities, providing regular.

• I was liaising with various internal stakeholders to plan and execute the various ‘Go To Market’ strategies for the various LoBs at Birlasoft.
• This involved identifying, analyzing markets & industry verticals, carrying in-depth research on prospective companies, articulating intelligence, and conducting feasibility studies.
• I was driving demand generation activities by managing and mentoring a team of internal & external vendor based inside sales representatives who were involved in end client interactions to understand business/IT.
• I had accountability for all marketing activities related to demand generation for various LOBs at Birlasoft for the North American and European region.
• I also Maintained a central repository of marketing collaterals such as presentations, capability documents and case studies by working cohesively with subject matter experts from various domains and technologies.

• Identifying new customers for Oracle's applications products within a given sales territory.
• Developing and executing effective campaigns in reaching top-level executives and line-of-business (LOB) managers about the benefits of Oracle's products.
• Was a key member of Oracle's sales team responsible for demand generation and lead qualification, and overall account penetration strategy.
• Responsible for building sales pipeline: key business function was prospecting new accounts

• Delivering Performance and Productivity for a team of 15-20 agents providing Inbound Voice-based Technical Support to the members of the world’s largest PC manufacturer catering to the US market.
• Analysis of reports including process dashboards, team performance reports and initiating appropriate action plans.
• Identifying best practices/process re-engineering opportunities and implementing these across teams in Operations.
• Responsible for the yearly performance management appraisal system for agents.
• Liaising with other areas of Wipro BPO affecting Queue performance and Operations.