Jasdeep Singh

Jasdeep Singh Email and Phone Number

Connecting dots – Purpose, People, Profit| Go-to-market | Marketing | Leadership @ IBM
new york, new york, united states
Jasdeep Singh's Location
Noida, Uttar Pradesh, India, India
Jasdeep Singh's Contact Details

Jasdeep Singh personal email

About Jasdeep Singh

𝑇ℎ𝑒 𝑣𝑖𝑠𝑖𝑜𝑛 𝑡𝑜 𝑖𝑚𝑎𝑔𝑖𝑛𝑒 𝑝𝑜𝑠𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠. 𝑇ℎ𝑒 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑡𝑜 𝑒𝑥𝑒𝑐𝑢𝑡𝑒 𝑖𝑑𝑒𝑎𝑠. 𝑇ℎ𝑒 𝑎𝑔𝑖𝑙𝑖𝑡𝑦 𝑡𝑜 𝑠𝑐𝑎𝑙𝑒 𝑓𝑜𝑟 𝑖𝑚𝑝𝑎𝑐𝑡.With over 22 years of experience in the IT industry, including over 10 years in leadership roles building and coaching global teams, I offer expertise in Go-to-Market (GTM), Marketing and Business Development. I have worked with both large and emerging IT product and service companies, excelling in ecosystem strategy, channel marketing, market management, and demand generation. My diverse professional exposure and comfort with data and words has honed my ability to understand overall business direction and expectations. I adeptly employ both top-down and bottoms-up approaches to develop strategies aligned with key business objectives and enable effective execution. I am experienced at delivering growth through the power of partnerships.PROFESSIONAL SYNOPSIS•22+ years of experience in the IT industry in marketing, client engagement & operations roles.•Recipient of the Eminence & Excellence Award, by SVP Digital Sales & CMO of IBM - July 2020.•IBM Marketing Leadership Development Program (MLDP) - Class of 2011. Successfully completed the two year-long MLDP, an IBM Marketing & Communications (M&C) leadership initiative to drive M&C talent & leadership development for business growth.•Alumnus of the 2014 IBM Corporate Service Corps program. This coveted program provides IBMers with high quality leadership development while delivering high quality problem solving for communities and organizations in emerging markets.•Top 5 skills as per StrengthsFinder™ are - (1) Individualization (2) Relator (3) Intellection (4) Maximizer (5) Learner.•More than 6 years in Program Management of global channel marketing programs.•3+ years of experience in demand generation and allied business development activities.•10+ years as a people manager in leadership roles - building, coaching and leading successful teams.•Competent Leader award from Toastmasters™ International.•HBDI® Profile Assessment Score in Quadrants A:B:C:D - 1:1:1:1

Jasdeep Singh's Current Company Details
IBM

Ibm

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Connecting dots – Purpose, People, Profit| Go-to-market | Marketing | Leadership
new york, new york, united states
Website:
ibm.com
Employees:
512090
Jasdeep Singh Work Experience Details
  • Ibm
    Global Ecosystem Solutions Marketing Manager, Data And Ai
    Ibm Oct 2023 - Present
    • I lead the ecosystem-led growth strategy for the IBM Data & AI software portfolio. In this role, I'm responsible for identifying profitable GTM routes and enabling them to drive more sales for my portfolio.• I provide channel marketing guidance to the various IBM and partner teams globally around innovative execution campaigns to achieve desired ROI.• I deliver compelling marketing campaign content to help partners identify new clients and contribute to a robust global revenue growth.• I drive a robust management system to track performance of partner marketing investments and provide data-driven insights to the teams on opportunities.
  • Ibm
    Global Ecosystem Solutions Marketing Manager, Ibm Storage
    Ibm Oct 2021 - Oct 2023
    Owning the growth strategy for IBM Storage technologies through the ecosystem.Responsible for growing IBM's revenue and advocacy for IBM Storage with and through the IBM ecosystem.Working with the partner community on the Storage technologies core to IBM’s growth strategy and maximizing their use and sell-through to aggressively grow revenue globally.
  • Ibm
    Systems Ecosystem Marketing Lead, Ibm India & South Asia
    Ibm Jul 2017 - Sep 2021
    Noida Area, India
    I was responsible for partnering with our channel ecosystem to take our IBM IT Infrastructure portfolio to market and drive adoption by clients. Key focus was to plan & execute go-to-market strategies and develop long term partnerships to position our value proposition to our customers. An engaged partner ecosystem is the key, therefore I focused on initiatives to enable our channel community on our key ecosystem strategy, offerings and marketing campaigns. The spectrum of ecosystem partners that I used to work with included our distributors, solution providers, Independent Software Vendors as well as Global System Integrators.
  • Ibm
    Asia Pacific One Channel Marketing Leader
    Ibm May 2016 - Jun 2017
    Noida Area, India
    I led the strategy & execution of the Asia Pacific (AP) Business Partner Channel Marketing program priorities with the following focus areas - a. Strategy – Engage with the relevant members from our extended channel sales and marketing teams from global, geography and markets to ensure that we have a compelling AP Business Partner (BP) Marketing strategy in place based on three key tenets of BP Transformation, BP Engagement and BP Execution.b. Execution – Drive channel business objectives by achieving the yearly targets of validated pipeline and wins revenue (WR). We were the #1 ranked geography in 2016 in year on year WR growth (44%) for demand generation through co-marketing for our various Business Units.c. BP Engagement: Over the course of a year, my team has focused on various initiatives to successfully engage our BP community on our transformation agenda as well as key priorities. Some of the key highlights are -i. BP Advisory Council – Successful designing, planning and execution of our first our AP BP Advisory Council (BPAC) in November 2016 in Singapore. The event was an exclusive forum for a select group of IBM BPs from across AP that we invited to provide market feedback and inputs to validate our winning IBM's Channel go-to-market strategy, plans and priorities for 2017.ii. Market-to-BP Events – We have been instrumental in executing key BP events to engage, enable and reward our BPs on our strategy & priorities and their performance.iii. Business Transformation Initiative (BTI) – We have been very focused in working with some of our key BPs in AP on driving the business transformation agenda with them through the planning and execution of one-day workshop format engagements with them.iv. Digital Marketing – To facilitate our AP BPs to embrace digital marketing more effectively to reach their clients, we have been focused on running one-day digital marketing workshops with our BPs.
  • Ibm
    Worldwide Channel Marketing Manager
    Ibm Jul 2008 - May 2016
    At the end of my this particular stint, I was the IBM Global Marketing Center (GMC) India Leader of the IBM One Channel Worldwide & Geo (North America & Asia Pacific) team and a senior leader in the GMC India Portfolio Marketing Discipline. • My key focus was to deliver on key IBM One Channel Team marketing priorities by thoroughly understanding the objectives, scoping out the complex projects into simplified actionable activities, providing regular functional guidance, coaching, support and team leadership to the GMC India team to drive various channel marketing initiatives at IBM such as, Business Partner Marketing Strategy & Planning, Business Partner Communications, Channel Enablement, and Program Management of channel marketing programs.
  • Birlasoft
    Lead- Business Development
    Birlasoft Jan 2006 - Jul 2008
    •I was liaising with various internal stakeholders to plan and execute the various ‘Go To Market’ strategies for the various LoBs at Birlasoft.•This involved identifying, analyzing markets & industry verticals, carrying in-depth research on prospective companies, articulating intelligence, and conducting feasibility studies.•I was driving demand generation activities by managing and mentoring a team of internal & external vendor based inside sales representatives who were involved in end client interactions to understand business/IT challenges of prospects and effectively articulating Birlasoft’s service offerings to them.•I had accountability for all marketing activities related to demand generation for various LOBs at Birlasoft for the North American and European region.•I also Maintained a central repository of marketing collaterals such as presentations, capability documents and case studies by working cohesively with subject matter experts from various domains and technologies.
  • Oracle
    Senior Business Development Consultant
    Oracle Aug 2005 - Jan 2006
    •Identifying new customers for Oracle's applications products within a given sales territory.•Developing and executing effective campaigns in reaching top-level executives and line-of-business (LOB) managers about the benefits of Oracle's products.•Was a key member of Oracle's sales team responsible for demand generation and lead qualification, and overall account penetration strategy.•Responsible for building sales pipeline: key business function was prospecting new accounts
  • Wipro Bpo Solutions Limited
    Group Leader-Operations
    Wipro Bpo Solutions Limited Mar 2002 - Aug 2005
    •Delivering Performance and Productivity for a team of 15-20 agents providing Inbound Voice-based Technical Support to the members of the world’s largest PC manufacturer catering to the US market.•Analysis of reports including process dashboards, team performance reports and initiating appropriate action plans.•Identifying best practices/process re-engineering opportunities and implementing these across teams in Operations.•Responsible for the yearly performance management appraisal system for agents.•Liaising with other areas of Wipro BPO affecting Queue performance and Operations.

Jasdeep Singh Skills

Business Development Strategy Program Management Marketing Team Management Management Vendor Management Demand Generation Marketing Strategy Sales Operations Outsourcing Marketing Management Leadership Marketing Communications Cross Channel Marketing Sales Strategic Planning Performance Management Analysis Project Planning Analytics Coaching Saas International Sales Design Thinking Gamification Customer Value Proposition

Frequently Asked Questions about Jasdeep Singh

What company does Jasdeep Singh work for?

Jasdeep Singh works for Ibm

What is Jasdeep Singh's role at the current company?

Jasdeep Singh's current role is Connecting dots – Purpose, People, Profit| Go-to-market | Marketing | Leadership.

What is Jasdeep Singh's email address?

Jasdeep Singh's email address is ja****@****ail.com

What are some of Jasdeep Singh's interests?

Jasdeep Singh has interest in Education.

What skills is Jasdeep Singh known for?

Jasdeep Singh has skills like Business Development, Strategy, Program Management, Marketing, Team Management, Management, Vendor Management, Demand Generation, Marketing Strategy, Sales Operations, Outsourcing, Marketing Management.

Who are Jasdeep Singh's colleagues?

Jasdeep Singh's colleagues are Stéphane Marchal, Yogeendra Navati, Gal Amram, Narasimharao Grandhi, Abida Amirali Khimani, Tulika Wagadre, Gabi Nice.

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