Jeanette Segarra Email & Phone Number

San Juan, Puerto Rico

Greater New York City Area

Greater Chicago Area

www.espncreativeworks.com

• Marketing and creative project lead on all Chicago based agencies and clients including Anheuser Busch and Starcom Media.• Manage the concept development to on-site production of all co-branded TV commercials, digital video and print shoots tied to an advertiser. • Brainstorm and present multimedia marketing programs including brand creative, promotions and custom content.• Develop in depth multi-media marketing campaigns utilizing a brands position and ESPN assets.• Present and pitch new assets, ideas or programs to existing clients and new clients.• Collaborate with editorial and production teams to provide advertisers relevant content.• Main point of contact for all ESPN The Magazine RFP's and co-branded marketing campaigns.• Responsible for day to day management of the Integrated Marketing coordinator.

• Manage multi-media marketing direction/execution/ideation for New York based sales teams.• Execute co-branded promotions while managing in-house creative and production teams.• Ideate, write, and present sales presentations based on client objectives and needs.• Collaborated with YouTube to create the most successful UGC contest in North America in YouTube history.• Create recaps following program executions that include extensions for renewals to drive more revenue.• Provide creative solutions to help drive paging within ESPN The Magazine that include on-site custom elements.• Negotiate cost-effective solutions with vendors to stay within or below budget on projects.

• Create wrap-ups following program executions as well as case studies for potential clients.• Collaborate with internal teams including senior management and accounting to manage the marketing budget.• Monitored the upkeep of all co-marketing status reports, RFP tracking, benchmarking and calendars.• Manage the development and delivery of custom TV, digital, mobile, and magazine advertiser solutions and concepts for Customer Marketing & Sales New York and Regional based sales teams• Collaborated with Toshiba on their multi-platform brand ad campaign that was highlighted in Ad Age.

• Monitor the execution of cross platform promotions including television, digital and print• Support and work directly with Account Executive, inventory team, commercial operations and on-air management team to coordinate, secure and maximize account inventory• Demonstrate exceptional customer service skills to establish strong client relationships and provide clients with accurate sales reports, schedules, and post-sales results• Handle advertiser scheduling and inventory in reference to product exclusivity, sponsorship and deal points• Manage the inventory for ESPN’s largest account, General Motors