Spearheading Ainsworth's digital transformation initiatives to drive growth and expansion in the global online gaming business. My focus involves crafting and executing a strategic vision for digital technologies, data analytics and innovating online gaming content. I lead dynamic teams dedicated to integrating cutting-edge solutions that revolutionize our slot products and optimize user engagement. Passionate about leveraging AI technology to elevate Ainsworth's omnichannel gaming strategy.

Ambitious and experienced gaming executive with a track record in motivating cross functional teams toward exceptional achievements. Enthusiastic about product, marketing and business development.Leading the global B2B and B2C online RMG business and social casino operations at Ainsworth Game Technology. Negotiated and established key partnerships with two of the leading social casino companies in the world and the first slot manufacturer to provide B2B licensed content to Zynga and Playstudios. Responsible for driving transformation and performance of core business systems, and improvement to customer and partner business experiences. This includes establishing a new product and game development group focusing on delivering customer centric performance and business growth through strategic targeted KPI milestones.

Development of infrastructure for Social Casino platform. Built from ground up to launch on Facebook desktop canvas and mobile with Zero player database. Setting up of social game development studio for porting land based slot game titles to Html5, Android and iOS mobile apps. - Driving Player Acquisition & Retention Strategy- Developing & implementing aggressive Social advertising & marketing campaigns - Increasing ARPDAU and Net Revenues - Implementation of Content driven strategies & Y/Y Revenue Growth- Negotiating content & Licensed IP Social partnership agreements http://www.facebook.com/kingspinslotshttp://www.facebook.com/playersparadisecasino

Establishing Ainsworth's Online gaming division for Html5 mobile and Flash products and expansion into regulated UK, European and US Online markets. Acquiring iGaming licenses, compliance checks, planning & hiring staff resources, setting up IT & servers, running business development and contract negotiations for integration partners for Ainsworth's Slots RGS.Launched online into the New Jersey market November 26th, 2013 with Golden Nugget casino and Trump Plaza.

Founder and COO responsible for maximizing commercial potential of Australia’s high-profile Olympians, elite athletes and sporting teams and leading the digital initiatives including establishing social media profiles and brand awareness for sponsorship and endorsements.Implemented athlete strategy and campaign fulfilment, servicing Japanese partner contracts, licensing, and intellectual property arrangements.Key Australia talent recruitment included Formula One, Red Bull Air Racing, Olympic gold medalists & World record holders, Tour de France and World Champion Cyclists, World Champion Snowboarders, Wallabies & All Blacks Rugby teams and Rugby World Cup corporation.

Joined Konami in 1997 at the company’s inception and was one of the original employees hired to setup the game development studio.Managed and led the Game Design team in the development of new slot games from concept through to certification for the global land-based slot markets with an average output of 30-40 games per year.Established the game design knowledge base to aid in developing tools and processes to boost productivity, quality, and growth across the game development teams.Implemented the content strategy, roadmap, and driving innovation into new products from Konami's inception in the casino industry.

Designer of math models featuring an array of game features including, multi-level progressive, multi-line, multi-reel, free games, and bonuses.Developer of IGT's original GameKing multi-game video software platform and MegaBucks Wide Area Jackpot Progressives. Implemented leading edge technology at the time for the first I-Gaming and interactive division with IGT in Reno.Key designer of the game development group that created one of the world's best performing slot machine games, Wheel of Fortune.

Implemented the technology shift in the horse racing industry from manual handwritten tickets to the automated computerized betting system.