Established, top tier HOA and community law practice. The firm is seeking to expand its offerings and create new innovative ways of reaching its clients that could revolutionize the practice area.

Created a company designed to provide business counseling and expertise to small and mid-size organizations in developing strategies and tactics to achieve their near/long-term goals and objectives. Services are focused on assuming the roles as a fractional COO/CFO/CMO and Talent Acquisition specialist. This service creates high value and expertise with less direct near term costs to the client. Additional services available and can be viewed at www.edgeconsultingfirm.com. Currently work with a team of a dozen professionals nationally with various backgrounds to support individual clients needs and project success.

Direct all business operations, IT, HR, finance, marketing and sales development of a growing law firm with 67 attorneys and professional legal staff. Promote the company brand and drive new business through effective marketing initiatives that utilize the company website, digital and print media, and public relations. Oversee client relations to ensure clients are receiving quality service. Streamline processes and procedures to optimize efficiency and productivity. Develop and empower personnel to achieve a high level of success and performance. Lead enterprise-wide strategic planning to establish and define values, mission statement, and revenue roadmap to ensure sustainability.

Created a proprietary automation system for a start-up eCommerce company that provided mass scale sorting and bagging with the capability of running , lights out. Built the entire supply chain from ground up that moved inbound/outbound shipments in excess of 6,000 units daily. Directed all company operations including warehousing, sourcing, purchasing, and logistics. Partnered with the company president in securing two individual rounds of venture capital funding. Key Achievements: - Negotiated a 30% reduction in acquisition costs from $50 to $36 per acquisition by procuring products through 32 different vendors. - Launched an eCommerce subscription business to promote product brand and increase revenue. - Implemented a full WMS solution to create railing and automated mobility around a 25,000 square foot facility. - Established supply chain logistics with external vendors that reduced shipping costs by 28%. - Developed a full ERP solution. - Created and implemented a customized APP to be used on IOS and Android platforms.

Recruited to direct the organization for exponential growth by developing business strategies that aligned with corporate objectives. This position was focused on validating the business model with scale to enhance the possibility of selling the company successfully. Directed the Marketing, IT, and Human Resource efforts to support organizational expansion and growth. Streamlined internal processes and procedures to maximize efficiency and productivity. Cultivated and maintained client relationships with multibillion-dollar hospitals including Stanford, Cedar Sinai, Sutter, and UC.Key Achievements: - Grew the company from 12 employees and 3 facilities to 220 employees and 18 facilities within 12 months. - Developed an onboarding SOP training program to meet the growth demands. - Spearheaded the strategic planning and implementation cycle that located a global vendor to purchase the organization. - Developed and implemented a custom ERP solution capable of integrating with hospital systems to improve metric and behavior performance. - Facilitated the acquisition of the company to a key healthcare provider of products and services.

Directed all sales and marketing initiatives and strategies for the 100-person Call Center and DISH Call Center. Managed a supply chain with over 27 distribution centers. Led a team of 28 senior project managers, analysts, finance support staff, and creative design professionals in new product development and integration of digital media, wireless data, phone, and linear TV/Telco. Centralized brand messaging by establishing a national field marketing team of 41 qualified professionals to implement effective marketing strategies. Led the development of the Blue Box, Blockbuster’s response to Red Box, that involved the graphical user interface design, automation, business logistics, and RFID technology. Key Achievements: - Appointed by the Board of Directors to a six-month position as Area Vice President for the West Coast with thirteen regional directors and 1,000 stores generating $1.4B. - Increased profit margins by 13%, and ranking #1 in the area by growing the mail order business to 500K subscribers within six months. - Drove a 12%-15% improvement in sales by launching and managing field and corporate-level incentive programs for optimal revenue sharing and goal attainment. - Added $200M to annual revenue, which represented 4% of total revenue, by creating two separate loyalty programs that were customized to meet market and consumer trends. - Grew consumer acquisition by 5% by implementing three multimillion dollar brand and marketing awareness campaigns over a two-year period. One campaign involved the creation of an automated kiosk system and ERP system that totaled $700M. - Managed a strategic partnership that generated nearly $200M in revenue over a 13-month window. - Re-engineered a legacy loyalty program that saw a 200% growth in its first 12 months. - Directed the marketing transition strategy from Blockbuster to Dish.

Directed $290M in product procurement annually for consumer electronics, food and beverage, specialty merchandise, and gift card categories for Hawaii, Guam, Saipan, Salt Lake, and Northern California territories. Managed $36M in annual co-op and marketing deferment funds with 80 different vendors. Oversaw the advertising messaging and direct mail distribution to promote product brands. Sourced and introduced over 500 new products. Facilitated the expansion and management of the online by-mail business with inbound/outbound volumes exceeding 400,000 units daily. Key Achievements: - Generated 21% and 15% increase in same store sales for two consecutive years, with 10% and 7% margin improvements in each by leveraging and reinvesting half of MDF funds into alternative products. - Managed an annual product budget of $90M for Hawaii, Guam and Saipan that saw a 40% return over three years, which was up from a rolling 8%. - Built a strong team of buyers to support the diversity of product lines being introduced. - Facilitated the negotiation and management of 34, 25,000 square foot distribution facilities to support the volume of by-mail business. Expansion was completed within 14-months.

Directed regional operations of 400 franchisees with 1,100 stores in Hawaii, California, Utah, and Washington. Developed and promoted 21 staff members to district manager or support staff positions, with two earning promotions to Regional Director of Operations roles. Managed profit and loss transaction, cost-effective purchasing, and vendor relationships to secure competitive pricing. Key Achievements: - Partnered with PWC, McKinsey, and Harvard graduates to assess proposed $800M systems overhaul of proprietary and external systems, and build bi-functional, scaled ERP and POS solutions with full-scale RFP. - Led the region to rank among the top 5 of 45 regions for four consecutive years. and consistently generated $275M in annual revenue.