Designing and managing lines of local themed merchandise, which is ordered, stocked, and inventoried for CLE Clothing and other local retailers . Pricing and sourcing new items and manufacturers, and tracking product ROI through detailed documents and analytics.Creating exceptional logos and branding experiences for clients, including the Institute of Computational Biology at Case Western Reserve University, 103rd Ohio Volunteer Infantry, and Local Food Systems, and extending them into detailed branding standards for clients like Global Cleveland. Actively engaging clients in the design process, and managing their goals and expectations throughout the project. Using client involvement to create work they will be proud to use. Building brand through creative promotional pieces including business cards, stationery, and exterior signage.

Leading stylist of lifestyle photography for Home Shopping Network, Dollar Tree, and other value brands. Working from concept sketches and purchasing curated items to delivering finished photographs and designing sales sheets. Improving design quality by providing assistance and feedback on projects in progress, cross-checking work before sending to overseas factories, and working with factories to resolve issues. Creative lead on new patterns and handmade typography for Princess Cruise Lines journaling kits, and new art concepts for Target, Journey, and ECRM licensing show.Energizing new designs and refreshing older product lines for Carnival, Norwegian, and Princess cruise lines through the use of style sheets, color systems, new patterns, icon design, and hand-lettered typography.