Jasen Williams Email & Phone Number

Melville, New York, US

Currently Verint's acting CMO. Leading an elite team of storytellers across branding, content marketing, digital marketing, marketing operations, PR/AR, sales enablement and more. We make our offerings and customer stories come to life.

Melville, New York, US

• Promoted and Expanded role to include Digital Marketing including inbound demand, SEO, social and more.
• Managing team of digital and content marketing professionals to drive inbound awareness and demand
• Developing message and content for in person and virtual events which deliver tens of millions in sales pipeline
• Driving growth of digital leads, site traffic, SEO rankings, and social media subscribers/followers
• Designing sales enablement content and programs to attack new markets

Melville, New York, US

Focusing on differentiated messaging, driving awareness, and creating demand within the Customer Engagement, Customer Experience (CX), Contact Center and AI/Chatbot markets. Driving a transition from product-based to outcome-based marketing for an $900+ million business.

Roseland, New Jersey, US

• Promoted to lead positioning, messaging and go to market strategy for ADP’s global product portfolio. Owned product marketing, industry analyst relations and competitive intelligence in support of 100+ products, 6,000.
• Drove refresh of major product line messaging to further differentiate ADP from the competition.
• Led the launch of ADP’s benchmarking / big data product with 600 clients sold in first nine months. Solution won Product of the Year and Awesome New Technology at the HR Technology Conference.
• Transformed Competitive Intelligence function from playing defense to playing offense with new tools, messaging and internal partnerships.
• Supported global sales organization as we beat Wall Street estimates and delivered $1.75 billion in new business bookings in Fiscal Year 2016.

Roseland, New Jersey, US

• Promoted to run product marketing for portfolio representing $1 billion in revenue and more than 4,000 clients. Also served as interim VP of Marketing for ADP’s largest business unit ($4 billion in revenue) for six.
• Re-launched ADP’s flagship HR product (ADP Vantage HCM). Grew solution from 150 to 500 customers. Also earned multiple industry accolades including a leader ranking in two Forrester WAVE reports.
• Drove the business case to expand the business unit’s marketing budget by 5x.
• Lead strategic planning and execution for ADP’s largest global prospect conference with 8x ROI.
• Launched recruiting solution with more than 100 new clients sold in the first year.

Roseland, New Jersey, US

Promoted to focus on positioning, awareness and distribution efforts for ADP's HCM offerings in HR, Payroll, Talent Acquisition, Performance, Learning, Compensation and Succession Management. Worked to help clients unlock their business potential by tapping into the power of the workforce.

Roseland, New Jersey, US

• Promoted to lead influencer relations for ADP across all product lines and business units. Drove awareness of ADP’s innovation and momentum to new heights with 12 leader rankings and best in class analyst events.
• Drove corporate and product messaging across business units to deliver a consistent and differentiated story. Work resulted in leader rankings from Gartner, Forrester, IDC, Everest and many others.
• Responsible for strategic direction and execution of the ADP’s Industry Analyst Day, the company’s annual flagship analyst event with ~20 influencer attendees and ADP’s top executives including the CEO.
• Developed internal Market Intelligence Road Show to elevate awareness of industry and competitor trends. Spoke at sales conferences in Canada, Czech Republic, England, The Netherlands, Spain and U.S. locations.
• Implemented measurement programs including independent competitor benchmark audit. Outperformed industry averages in every available category for 2012 and 2013.

Roseland, New Jersey, US

• Responsible for brand architecture, product naming, messaging, and PR for ADP’s mid-market business unit.
• Co-authored sales message ADP used post-acquisition of Employease to grow client base 275% in year 1.
• Launched Workforce Now solution which generated more than 7,000 clients in the first year. Today, Workforce Now is arguably the greatest selling cloud HCM app in history with > 60,000 clients and adding a new client.
• Delivered PR placements in all major HR publications as well as extensive tech coverage.
• Involved with crisis communications activities involving technology as well as regulatory issues.

• Developed story that differentiated Employease in a crowded competitive field. Helped grow from unknown start-up to nine figure liquidity event. PR, content marketing and messaging efforts were instrumental in securing.
• Set the strategic direction and managed day to day activities for Content Marketing and PR efforts. PR Program resulted in coverage in The Wall Street Journal, ABC News’ Nightline, CNBC, Business Week, CFO Magazine and.
• Responsible for analyst outreach and positioning efforts which resulted in being ranked a Leader in the 2006 Gartner Magic Quadrant report for Mid-Market HRMS.
• Developed various marketing campaigns that helped grow the client roster from zero to 1,000 clients.
• Responsible for the company’s digital presence and trade show marketing.
• Launched the company including value proposition creation, media relations and sales messaging.