Jesus Serrano Email & Phone Number

Geneva, Switzerland

Kyiv, Kyiv City, Ukraine

Responsible for setting the strategic directions of the communications activities in Ukraine, including during crises. In charge of the orientation, planning, monitoring, and evaluation of the delegation's communication activities while supervising and providing technical support to a 20-member team involved in community engagement, public and digital communications activities. Contribute to the delegation's analysis of developments affecting ICRC's reputation and operational capacity.

Geneva, Switzerland

As team leader for regional delegations, I provided strategic communication advice, developed and managed the implementation of the regional communication strategy, and led efforts to meet communication objectives within the regional strategic framework. Identified and promoted communication best practices, flagging opportunities for improvement. Helped develop staff skills and capacity through active support for training.

Mexico City, Mexico

Executed and implemented the Regional Delegation's communication strategy and activities across diverse operational contexts, including Mexico, Honduras, El Salvador, Guatemala, and Panama. Spearheaded the development of highly effective social media platforms and tools, optimizing the ICRC's messaging and perception impact. Managed and supervised the Public Communication Strategy and the Latino Media in the United States. Led the ICRC's digital community engagement efforts throughout the… Show more Executed and implemented the Regional Delegation's communication strategy and activities across diverse operational contexts, including Mexico, Honduras, El Salvador, Guatemala, and Panama. Spearheaded the development of highly effective social media platforms and tools, optimizing the ICRC's messaging and perception impact. Managed and supervised the Public Communication Strategy and the Latino Media in the United States. Led the ICRC's digital community engagement efforts throughout the region. Orchestrated the production of the delegation's materials, ensuring alignment with the ICRC's messaging, humanitarian priorities, and institutional identity. Show less

Jerusalem

Managed the delegation's media relations, served as the spokesperson, and established a network with international correspondents. Assumed the role of the communication manager on an interim basis. Pioneered the creation of the inaugural ICRC video employing Virtual Reality technology. Crafted articles for international media, formulated news releases and speaking points, and crafted press lines. Produced audiovisual and digital content tailored to social media platforms.

Jerusalem

Abuja, Federal Capital Territory, Nigeria

Managed the media coverage during the visit of the ICRC's President to Nigeria, ensuring impactful coverage by globally renowned media outlets such as BBC and CNN. Generated compelling articles and audiovisual content, which gained publication in global media, including The Guardian, El Pais, Le Monde, Thomson Reuters, Jeune Afrique, and O Globo. Curated and coordinated photo exhibitions spotlighting the country's humanitarian context, exhibited in Nigeria, the African Union, Spain, Brazil, and… Show more Managed the media coverage during the visit of the ICRC's President to Nigeria, ensuring impactful coverage by globally renowned media outlets such as BBC and CNN. Generated compelling articles and audiovisual content, which gained publication in global media, including The Guardian, El Pais, Le Monde, Thomson Reuters, Jeune Afrique, and O Globo. Curated and coordinated photo exhibitions spotlighting the country's humanitarian context, exhibited in Nigeria, the African Union, Spain, Brazil, and South Africa. Functioned as a multilingual spokesperson, Published a photo book that underscored the consequences of the humanitarian situation, lending support to donor appeals. Show less

Geneva, Switzerland

Communications Specialist at the International Trade Centre.Wrote articles, highlights, press releases, and web stories covering trade-related and event-focused subjects for ITC's website and other communication outlets, including the corporate magazine "Trade Forum," and public reports in English, French, and Spanish. Generated multimedia content and oversaw ITC's Social Media Channels to ensure effective communication and engagement. Led projects and served as the managing editor for… Show more Communications Specialist at the International Trade Centre.Wrote articles, highlights, press releases, and web stories covering trade-related and event-focused subjects for ITC's website and other communication outlets, including the corporate magazine "Trade Forum," and public reports in English, French, and Spanish. Generated multimedia content and oversaw ITC's Social Media Channels to ensure effective communication and engagement. Led projects and served as the managing editor for ITC's "International Trade Forum" magazine, issued quarterly in three languages. Responsibilities included drafting and translating articles, conducting copy-editing and proofreading, and contributing to the execution of select international corporate events for ITC. Show less

London, England, United Kingdom

Developed and implemented the Count Every Child Advocacy Plan, focusing on Digital Birth Registration initiatives. Orchestrated the global, regional, and national launch and dissemination of Count Every Child's latest research finding, ensuring seamless internal and external communication on a worldwide scale. Offered adept project management support, encompassing document drafting and production, proficiently managing events, and enhancing online and social media visibility. Produced top-notch… Show more Developed and implemented the Count Every Child Advocacy Plan, focusing on Digital Birth Registration initiatives. Orchestrated the global, regional, and national launch and dissemination of Count Every Child's latest research finding, ensuring seamless internal and external communication on a worldwide scale. Offered adept project management support, encompassing document drafting and production, proficiently managing events, and enhancing online and social media visibility. Produced top-notch printed and online resources for both internal and external purposes, including high-quality photos and video interviews. Translated official documents into Spanish, French, Portuguese, and Italian. Show less

Port-Au-Prince, Département De L'Ouest, Haiti

Supervised the social media channels and developed the digital strategy. Produced audiovisual content, such as the "24 hours with a blue helmet" series and international campaigns in five languages. Proactively crafted and maintained content for the Mission's website and Social Media platforms, enhancing the online prominence. Played a pivotal role in elevating MINUSTAH's web presence. Assisted in media relations and facilitated the organization of impactful media events.

Geneva, Switzerland

Crafted articles, newsletters, and promotional content for the International Law Programme, ensuring clear and compelling communication. Generated reports and multimedia resources tailored for face-to-face activities and educational courses centered around International Environmental Law. Conducted informative interviews with experts in the field. Translated articles between English/French and Spanish. Enhanced webpage content and took charge of editing and finalizing the Spanish version of the… Show more Crafted articles, newsletters, and promotional content for the International Law Programme, ensuring clear and compelling communication. Generated reports and multimedia resources tailored for face-to-face activities and educational courses centered around International Environmental Law. Conducted informative interviews with experts in the field. Translated articles between English/French and Spanish. Enhanced webpage content and took charge of editing and finalizing the Spanish version of the website. Show less

London, United Kingdom

Wrote and translated articles from English into Spanish for the News Department. Utilized Photoshop expertise to edit images and create visuals for various content, including interviews and published information on the website.

Lugano, Ticino, Switzerland

Songwriter and adaptation of the Paolo Meneguzzi's album "Mi Misión"

Milan, Lombardy, Italy

Conceptualized and authored a series of 10 30-minute TV programs for Discovery Channel, exploring the intersection of science and sports

Lugano, Ticino, Switzerland

Served as Editor in Chief for various TV programs catering to a diverse general audience, spanning topics such as health, cultural magazines, children's content, and quiz shows. Took on roles as presenter, commentator, and anchorman, contributing to engaging content delivery. Crafted scripts and orchestrated documentary production. Oversaw television reporting within the News and Entertainment Department, including live connections for both TV and Radio. Functioned as a Correspondent at Vatican… Show more Served as Editor in Chief for various TV programs catering to a diverse general audience, spanning topics such as health, cultural magazines, children's content, and quiz shows. Took on roles as presenter, commentator, and anchorman, contributing to engaging content delivery. Crafted scripts and orchestrated documentary production. Oversaw television reporting within the News and Entertainment Department, including live connections for both TV and Radio. Functioned as a Correspondent at Vatican City and Roland Garros, providing insightful coverage. Demonstrated versatility as a Web Content Editor. Contributed to dubbing efforts to enhance content delivery. Show less

Ravenna, Emilia-Romagna, Italy

Authored articles and a monthly newsletter, capturing diverse website content topics. Translated articles from Spanish to Italian.

Madrid, Community Of Madrid, Spain

Production of several video clips

Madrid, Community Of Madrid, Spain

Production of several video clips

Valladolid, Castilla And Leon, Spain

Fulfilled roles as a film editor and broadcaster within the News Department, contributing to content creation and broadcasting activities.

Cáceres, Extremadura, Spain

Reporter for the News Department and news broadcaster

Digital Excellence Diploma, Digital Disruption, Digital Strategy, Analysis And Digital Marketing, Artificial Intelligence

Advanced Negotiation Strategies: Mastering The Art And Science Of Negotiation

Master'S Degree, Italian Language

Master of Italian Language,

Master'S Degree, Mass Media And Communication

Master of Mass Media and Communication,