Jas Finnell Email & Phone Number

Indianapolis, Indiana

- Manage marketing strategy across digital channels, including email, web and social media- Oversee Mar-Tech stack, including Salesforce Pardot Marketing Automation Software, Blackbaud CMS, Hootsuite Social Media Management and Google Analytics- Develop effective methods of collecting donor information from qualified leads that can be used for marketing and development strategies with the objective of building donor base and growing giving- Identify, develop and manage segmentation- Collaborate with the communications team to develop effective and relevant content for each segment- Build and optimize donor journeys- Identify and monitor KPIs- Support fundraising platforms and tools, including the Foundation's CRM and peer-to-peer solutions- Manage the process of creating and producing standard and customized reports that meet the evolving needs of the marketing and development team- Evaluate and manage key vendor relationships- Manage the functionality of Riley Children's Foundation's online presence

Indianapolis, Indiana

- Managed UWCI's digital marketing programs (email, social media and web)- Optimized the effectiveness of marketing channels through A/B and multivariate testing and provided recommendations to improve results- Created and distributed marketing email campaigns to subscribers and donor segments while adhering to applicable internet laws such as CAN-SPAM- Improved email campaigns by tracking and reporting marketing analysis- Personalized communications based on analysis of users' actions, interests and giving history.- Maintained various constituent opt-in email lists and reconcile recipient information with constituent database- Worked closely with the Database Manager to maintain and leverage constituent database for proper segmentation- Managed United Way of Central Indiana's presence on social media platforms- Stay informed of best practices in order to increase engagement, drive web traffic and strengthen brand affinity

Indianapolis, Indiana

- Planned, executed and managed e-mail marketing campaigns geared toward key initiatives specifically for MainGate’s NFL and Motorsports partners- Maintained marketing campaign schedules- Developed and recommended new marketing strategies for clients with a goal of increasing market share and revenue- Operated as a liaison between marketing, creative services, e-commerce, internal program teams, clients and vendors- Provided creative direction to graphic design team- Utilized Google analytics to measure the effectiveness of social media strategy, promotions, e-mail, ad campaigns, etc.- Managed web content- Managed the development of signage, catalogs, marketing collateral, merchandise bags and gift cards- Ability to meet budgets as defined by the executive team and directors- Prepared marketing activity reports- Assisted in administrative responsibilities as needed- Assisted in copy writing/proofing

Terre Haute, Indiana

- Planned, organized and managed conferences and public campus events- Supported all departments, faculty and staff- Maintained inventories and supplies- Handled incoming calls/e-mails