Business And Digital Marketing Consultant
North Vancouver, British Columbia, Canada
Pathways is a non-profit organization created to provide live online and in-person support and education to the loved ones of a person suffering from a mental illness.• Collaborated with experts at Accenture to develop a custom Salesforce implementation using Salesforce’s Non-profit Success Pack and a new payment gateway, volunteer management, and data collection solutions.• Briefed and pitched new technologies and CRM solutions to stakeholders and the board of directors, expressing the pros and cons clearly of each solution.• Conducted an analysis of the organization’s multitude of digital marketing applications and client relationship management systems to develop a synergistic approach to utilizing their digital applications.• Was the acting Salesforce administrator; trained staff and volunteers on how to utilize Pathways' new CRM, email/social media marketing, and data collection surveys.• Applied knowledge in Big Data platforms, ideally experienced in Scala and with exposure to Hadoop ecosystem (HDFS, Apache Drill, Hive, Spark, Spark SQL)