Jashleen Kaur Email & Phone Number

London, GB

London, England, United Kingdom

Key accounts: The Financial Times, The Daily Mail, Monocle, Prospect Magazine, Fitr, The New European, Vorwerk, George's Dog Boutique

London, England, United Kingdom

London, England, United Kingdom

• Shadowed the production, strategy and sales teams, conducting in-depth research used for CNN’s brand studio, CREATE

Singapore

• Key account: Singapore Airlines
• Managed UI/UX projects for singaporeair.com by running processes including ideation, user research, competitor analysis, prototyping and usability testing to optimise the UI/UX of the website
• Worked closely with multiple business teams at Singapore Airlines to grow a deeper understanding of business and user goals to develop appropriate UI/UX solutions
• Designed multiple assets for the main website, Electronic Direct Mail (EDM) and the new campaign website, Welcome to World Class, to enhance the visual experience of users

• Key accounts: Bose India, FWD Insurance, WWF, Families for Life, Families for Life Parenting
• Collaboratively devised weekly digital media content and key visuals in a cross-functional team for social media accounts of FWD insurance, WWF’s pilot programme, We Got This, Families For Life (FFL) and FFL Parenting.
• Wrote bi-weekly copies for Bose India's Facebook page, highlighting the unique technology employed by the brand for their products in a simplified and engaging manner
• Spearheaded and conceptualised an in-house Instagram design refresh for Grey Singapore's Instagram by developing a unique brand colour palette and potential templates and copies
• Collated recipes from 10 local chefs and influencers and designed FFL's National Day E-Recipe book for Red & White campaign

Singapore

• Handled store's social media accounts, Facebook and Instagram, curating weekly posts to draw customers to the store and proactively collaborated with other staff on the development of store’s digital brand identity
• Exceeded sales target by an average of 120% per shift by elevating customer experience through curated consumer facing interactions

Singapore

• Managed Moovaz and The Finder’s Facebook and Instagram accounts leveraging HubSpot bi-weekly, writing copies and designing creative infographics aligned with brand aesthetic for organic and paid social media content.
• Filmed and produced multiple videos ranging from brand partnerships to event highlight videos for the company's YouTube channel and social media profiles, using Adobe After Effects and Adobe Premiere Pro
• Pitched and wrote weekly lifestyle copywriting content and various editorial beats for both online articles and print magazines, scheduling content collaboratively according to editorial calendar
• Generated a 5% increase in traffic to website by putting in place Search Engine Optimisation (SEO) management practices

Singapore

• Coordinated 2 fashion shoots with 4 models and make-up artists as the creative director and videographer, putting together fashion lookbooks and supporting the production process
• Collaborated with creative behind @rialfood to conceptualise and edit recipe videos for Instagram, increasing following by 20% within 3 months

Singapore

• Conducted weekly experiments with stem cells in order to identify best growth medium to cultivate stem cells
• Worked in a team to design and create company’s new website
• Practised technical skills by assisting in creation of slides for a business pitch to investors interested in company

Singapore

• Headed team that worked with the Land Transport Authority to think up innovative strategies using Design Thinking methodology to solve problem of train seat hogging and presented to a panel of 10 judges
• Competed internationally at the University of Tennessee for a week, representing Singapore, emerging 11th out of 59 international teams

Bachelors In Arts And Social Sciences (First Class Honours), Communication And Media Studies

Final GPA: 4.75/5 Awards and achievements: • SINDA Excellence Award 2022 Deputy Head of FASS Club: • Led strategy team of 10 for ideation.

Education record

Project Manager of Ridge View Residential College Recipe Book: • Administered a team of 5 to research on and conceive diverse creative.

Education record

Awards and Achievements: Regional Studies Programme Scholarship Appointments: • Student Councillor, 33rd VJC Students' Council • Head of.

Education record

Awards and Achievements: Regional Studies Programme Scholarship Appointments: • Secretary of Monitress Council • Production Manager for.