Jacqueline Ashley Nowak Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

Design and implement portfolio-wide programs and solutions to support excellent guest experiences. Test, prototype, and pilot programs to increase speed to market and deliver program results.Work with global colleagues to increase adoption of programs.

Supporting the development of medium and long-term IHG strategy. Conducting internal and external qualitative and quantitative research of operational effectiveness, processes, and stakeholders. Presenting findings, projections and recommended actions to senior stakeholders. Planning and implementing strategic projects that align with broader organizational goals. Supporting and guiding senior executive decision-making processes.Sample projects include: assisting with 2020 Annual Report, content for C-Suite and Board Strategy Workshops, internal process change management, and new market expansion strategy.

Greater Atlanta Area

Regional Growth Plans: Performed exhaustive research and drafted investment case for growth plans for Mexico and Latin America.Loyalty Investment Business Case: Led loyalty investment consumer insights research and created $15M investment recommendations to increase loyalty participation. Design Center: Conducted internal interviews, performed external research, synthesized the data, and created a storyline, budget, and execution plan for designing and building a hotel prototype design center. Executive Workshop Materials: Collaborated cross-functionally to develop materials for annual Board Strategy Day and C-Suite Strategy Day. Post-Renovation Ramp-Up: Transformed how we support hotels in the months following a renovation for approximately 200 hotels per year.

Orlando, Florida Area

Conducted internal and external product research by synthesizing large amounts of qualitative and quantitative data in order to develop a high-level point of view on product strengths and opportunities Developed research summaries on various hotel products or future initiatives based on trends in the marketplace Analyzed Guest experience, financial and operational data to develop supporting content for evaluating and enhancing the end-to-end hotel experience strategy Supported hotel assessment data capture, input, analysis and content summarization to inform product investments and prioritization Gathered information and compiling content for long-term strategy efforts for the global hotel portfolioCompiled economic landscape profiles for the international sites

Alpharetta, Ga

Dallas/Fort Worth Area

Development and managed corporate sales incentive programs.Analyzed program effectiveness and on-going performance reporting to help determine market share and attainable profit. Filtered and developed sales leads through direct communication with customers. Created and distributed communications and collateral to Corporate Sales Team and Customers.Provided Customer Service to Corporate Sales Team and Customers.

Alpharetta. Ga

Duluth, Ga

Wrote content for the Leadercast blog. (http://blog.leadercast.com/blog/author/ashley-nowak)Developed email campaigns going to 30,000 subscribers.Created direct mail pieces for particular Leadercast LIVE rocket types.Developed the student ticket program from creating a pricing strategy, marketing to the students, and brainstorming the LIVE site experience.Advertised on Facebook with concentrated demographics.

Bachelor’S Degree

Study Abroad