J. Ashley P. Email & Phone Number

Augusta, Ga, Us

Augusta, Ga, Us

As a UI/UX Designer at TaxSlayer, I create pixel-perfect visual assets that enhance our customers' experience on both mobile and desktop platforms. Collaborating with a dedicated team of UX designers, developers, product managers, and business stakeholders, I provide high-quality artistic direction and ensure all designs adhere to our brand and style guidelines. My role involves capturing and understanding design requirements through team interactions, customer engagement, and data analysis. I advance the design process by presenting options using storyboarding, wire-framing, and prototyping, and I maintain a comprehensive style guide that reflects our master brand, including icons, color palettes, and other visual assets.

Blu Mountain Creative, based in Blue Ridge, GA, specializes in branding and identity development, user experience design, strategic website design and development, and digital marketing. They provide a holistic and omni-channel approach to branding, ensuring a cohesive and impactful online presence.

As the Co-Founder and Owner of Mountain City Apparel + Roosters of Blue Ridge, I lead the creative and operational direction of the brand. My responsibilities span the full spectrum of brand management and growth, from designing rooster and mountain-themed apparel to curating our product lineup and crafting engaging digital content.I develop and execute a targeted digital marketing strategy, including a monthly inbound email campaign that keeps our community connected and informed. Additionally, I manage digital advertising to enhance brand visibility and drive customer engagement. I built and continue to maintain our e-commerce website, handling all SEO initiatives to boost online reach.Beyond marketing, I oversee branding, analytics, and overall business strategy, managing everything from accounting to growth initiatives to ensure Mountain City Apparel stands out as a distinctive, all-American brand embodying the spirit of the North Georgia mountains.

Atlanta, Us

Cambridge, Massachusetts, Us

Atlanta, Us

I provided consultation for multiple marketing projects, focusing on website experience and structure. Additionally, I spearheaded the design and development of jerseys for various kickball seasons and leagues across the country. I also created event logos and marketing/promotional materials for these events.

Athens, Ga, Us

At the UGA SBDC, I led impactful creative marketing strategies and initiatives, overseeing both traditional and digital campaigns. I excelled in guiding communication strategies and implementing innovative solutions that drove engagement and efficiency. My achievements include managing and enhancing the UGA SBDC brand, managing large-scale projects and teams, developing successful hiring strategies, and creating award-winning publications.Some of my responsibility and achievements are: Led the direction of the organization’s marketing efforts, brand management, innovation, and user experience, ensuring cohesive and impactful brand messaging.Guided organizational messaging for both internal and external audiences through social media, email marketing, and other channels. Collaborated with faculty and professional staff to meet their communication needs with clients, prospects, stakeholders, and partners.Indirectly managed and led a team of 18 Program Coordinators (PCs) in marketing efforts, which involved brand management, legal compliance, brand strategy, and conducting internal training workshops. Also supervised two Graduate Assistants, ensuring they contributed effectively to the team’s goals.Oversaw both print and digital marketing initiatives at a statewide level, including the organization's website and user experience. Managed the annual production of the “Small Business and Its Impact on Georgia” publication, which won multiple awards in 2018.Developed a new hiring strategy that saved over $2k per job posting, identified higher quality candidates, decreased onboarding time, and increased employee retention.Created several digital dashboards using Google Sheets to track custom digital metrics across all 18 offices. Established benchmarks and showcased growth quarter-to-quarter, which enhanced digital marketing engagement and conversions.Implemented various culture-building activities that boosted employee workplace happiness and retention.

Athens, Ga, Us

Watkinsville, Ga, Us

Contributed to directing the company's marketing efforts, brand management, and user experience. Provided strategic guidance to the marketing department, focusing on inbound marketing, website experience development, and strategies. Identified and resolved website usability and accessibility issues, improving overall user experience. Developed and implemented inbound marketing strategies that boosted engagement and click rates. Introduced creative, cost-effective solutions to optimize budgets.

Atlanta, Georgia, Us

Managed and enhanced brand, marketing, public relations, branding, and digital efforts for 65+ residential real estate agents. Provided design and marketing material support for web, print, and digital platforms. Oversaw social media optimization and visibility for the Forsyth/Lake Lanier Office. Conducted monthly workshops to educate agents on HNR provided resources. Achieved significant growth in social media following and audience reach: 1400% increase in Facebook following, 3500% increase in Facebook audience reach, and 700% increase in Twitter followers. Created and distributed a monthly Real Estate Magazine both digitally and in print, reaching 17,250 in print and 2,000+ online views. Identified advertisers for the magazine and organized successful charity events such as Red Cross Blood Drives, Community Wide Yard-Sales, Chili Cook-Offs, and Benefit Horse Shows.

Augusta, Georgia, Us

During my tenure as a Creative Production Assistant at Augusta University's Office of Public Relations, I collaborated with the Graphic Designer and Web Master to develop and maintain departmental web pages. I successfully produced a variety of graphic design projects, including brochures, flyers, posters, certificates, invitations, newsletters, handbook covers, and campus maps, meeting design specifications and deadlines. My role also involved ensuring all projects were printer-ready and printed correctly.

In this role, I created custom screen-printed t-shirt designs and developed logos for various projects. I acquired proficiency in Macromedia Freehand and Streamline to enhance my design capabilities. Additionally, I designed separate embroidery patterns and executed screen-printing processes for t-shirts. I also played a key role in devising marketing campaigns to successfully launch new products. Furthermore, I managed inventory selection and ordering processes to ensure smooth operations.

Master Of Arts (M.A.), Mass Communication/Emerging Media

Bachelor Of Arts (B.A.), Public Relations; Art

Graphic Design

Art

Dual Seal Diploma, Business