Job Summary:Experienced in optimizing ad campaigns across platforms like Facebook, TikTok, and Native, I excel in management-level responsibilities, budget maintenance, and strategic audience engagement.As a Media Buyer, I leverage analytics for data-driven optimizations, ensuring ROI maximization, and guide teams on effective media buying strategies.Job Responsibilities:• Product Research, ripping out best practices into splits to understand buyers psychology.• Optimize plans and budgets according to the best media mix.• Coordinated advertising campaigns within agreed timeframes and budgets.• Launching & scaling advertising campaigns on various digital platforms with respect to desired KPIs & focusing on delivering maximum ROI.• Testing creatives & different media buying strategies.• Work closely with creative team with an active creative feedback loop.• Focus extensively on performance metrics like CPM, CTR, CPC, CPA, CVR etc on a daily basis & measure any impact on these with respect to change in creative/strategy.• Analyze website data & suggest data driven changes to improve on website's efficiency.• Attend meetings with clients in order to report on campaign strategies and results.• Maintain knowledge of industry best practices and new technologies.• Reviewed campaigns data to forecast market trends and adapt marketing strategies.

Job Summary:Working as a Media Buyer handling $550,000+ monthly budget to generate leads/e-comm sales for various industries like Finance, Home improvement, Health Care and Trade Institute.Job Responsibilities:➟ Manage paid acquisition channels like Facebook, TikTok, Pinterest and Native (Taboola, Outbrain and Revcontent etc.). Analyze the results and optimize individual campaigns.➟ Assisting the content creative team and clients about the most effective media combination.➟ Managing budgets and maintaining advertising spend records.➟ Creating a campaign using various methods likes A/B testing, placement, audience, and delivery optimization strategies.➟ Conducting analysis of competitors using ad spy tools to compile regular performance reports.➟ Make strategic recommendations relating to audience acquisition and engagement through online media.➟ Use analytics tools to track and report campaign performance.➟ Evaluated market research outcomes for improved advertising strategy.

Job Summary:Enhanced organic search results and drove lead generation using a mix of on-page seo, off-page seo, and SMO. Analyzed websites, researched keywords, and optimized content for peak performance. Executed on-page and off-page SEO strategies with various tools and technical expertise.Job responsibilities:• Conduct thorough website analyses, focusing on on-page and off-page factors for improvement.• Research and select high-search-volume competitive keywords to elevate website rankings.• Optimize website content, emphasizing keyword density, prominence, and proximity.• Implement on-page optimizations, including title and meta tag optimization, header tags, and image alt attributes.• Utilize off-page strategies like map listings, search engine submissions, and directory listings.• Engage in social bookmarking, article submissions, PR distribution, blogging, and infographic distribution.• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.• Recommended changes to website architecture, content and other factors to boost SEO position for target keywords.• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools, etc.)• Optimize social media profiles and fan pages for increased brand presence.• Develop and implement lead-based strategies on social media platforms for conversions.• Analysed competitor performance to compare current SEO performance against competing websites and devise strategies for surpassing competitors.

Off-Page SEO Activities:-Social Bookmarking Submission, Directory Submission, and Article Submission.Classifieds Submission and Business Listing Submission.Search Engine SubmissionDocument Sharing.Blog Posting for suitable websites.Info graphics Submission.Press release Submission.Video submission.Social Profile Creation.On-Page SEO Activities :-Website reviewKeyword research and analysisImprove web page load speedW3C validationCompetitor analysisGoogle Analytics and Webmaster Tool account setup and integrationBing Webmaster ToolsLocal ListingImage optimizationRobots.txt creationHTML and XML sitemap creation & optimizationTitle/Meta tags improvement.Social Media MarketingPage creation in Facebook, Google+, LinkedIn, Twitter, Email Marketing

Mediated and resolved disputes at gaming tables efficiently to maximise customer satisfaction.Handled high-volume credit and cash transactions using Point Of Sale (POS) systems efficiently.