Jasleen Bhatia Email & Phone Number

New York, New York, US

Toronto, Ontario, CA

• Managed email marketing, including nurture sequences and list segmentation for better reporting and tracking of all email campaigns.
• Restructured email template to include visuals, shorter paragraphs, bullet points and calls to action, increasing click rates from 4% to 12%
• Optimized website pages with relevant keywords and improved formatting and readability, decreasing bounce rate from 76% to 34%
• Executed A/B testing for email campaigns and identified most successful subject lines, send times and templates
• Executed website redesign tactics, refining brand consistency, increasing SEO score and reducing web page load times to 1.5 seconds
• Eliminated email subject line words that trigger spam filters, improving open rates by 5%

Toronto, Ontario, CA

• Prepared business models, flowcharts, and diagrams for better understanding of Business Intelligence concepts
• Translated business user concepts and ideas into comprehensive business requirements and design documents
• Mapped various documents on the ServiceNow Application in collaboration with the Knowledge Management team
• Operated applications such as SharePoint, Confluence for document repository and archiving documents
• Participated in daily scrum sessions, bi-weekly sprint planning, weekly backlog grooming and retrospective meetings
• Coordinated project activities, timelines and milestones with team members using appropriate tools such as Trello, Gantt Charts for better understanding

• Assessed email bounces to remove invalid and irrelevant contacts, boosting deliverability and open rates
• Collaborated internally to create and distribute e-mail blasts to customers, built and maintained the email subscribers' mailing list.
• Developed regular reporting and analysis of channels and campaigns to ensure continuous optimization and accountability.
• Executed several campaigns using Google Ads, Facebook & Instagram.
• Created presentation materials for marketing and budget presentations, as well as owner’s, sales, marketing and PR meetings
• Develop KPIs and metrics that can be used to measure the success of marketing campaigns and lead the adoption of new software and tools provided to the organization for marketing automation and CRM

Master'S In Business Administration, Marketing

Bachelor'S In Information Technology