• Hands on, result oriented professional equipped with over 10 years of experience in Statistical Analytical Software(SAS) and Analytics along with good understanding of financial and other service domains.• Working in strategic transformational team tasked with designing and creating new campaigns to ensure engagement with customers in a timely and meaningful manner.• Customer segmentation and Cross sell/ Up-sell partnership analysis.• Pre and post campaign analysis to share key matrix with the stakeholders and business.• Drive acquisition, early engagement, portfolio engagement through to retention and customer experience initiatives across all everyday banking, deposits and mortgage products across multiple customers segments and channels including branch and online.• Experience in Risk Mitigation Project like Next Best Product/Offer, RFM Project (Revenue Frequency and Monetary), Credit Line Increase, Credit Line Decrease and Return of Discount.• Understanding various risk component and risk measurement methods.• Performing Cost Benefit analysis of models. Segmentation, Visualization, Clustering and Forecasting• Proficient in Business Analysis methodologies like Creation of Test Case, Requirement gathering, Business Requirement documentation, converting the business requirement into Technical Documents.• Mentoring the team and taking ownership of Project Delivery. • Inventory Management, Collated Order, Replenishment.• Strong knowledge in Base SAS Procedures, SAS/ SQL, SAS Arrays, SAS Macros, SAS Scripts, Reporting and Summary procedures. • Strong experience in Data Mining, Data Profiling, Data Extraction, Data Transformation, Data Validation, Data Modification, Data Management, Analysis, Building Analysis Models & Reporting. • Proficient database: Teradata, SQL and DB2. Relational Database.
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Campaign Innovation Manager(Avp)Citi Mar 2014 - PresentSydney• Identifying highly profitable customers within data transactions to predict future customer journeys and create data driven campaigns• Use key data discoveries to influence stakeholders• Ideation of new concepts and provide a consultative approach to support ideas from the business• Pre-analysis of portfolio data to determine customer segmentation, sizing and selection for marketing campaigns• Extensive profit modelling at a campaign, product and portfolio level to ensure profitability and campaign inclusions• Post campaign analysis to measure campaign profitability against objectives and segment viability for further testing • Stakeholder management working with numerous teams across the business including Marketing, Product, Risk Management, Telesales, Finance, Advanced Analytics and Content Delivery • Produces presentations and ad hoc reports for key stakeholders for forthcoming initiatives and recently implemented projects• Assists execution team in implementing changes in campaign design or criteria, based on analytical findings and recommendations approved by the business• Worked closely with Marketing, Risk, Telesales and other functions within Decision Management such as Advanced Analytics and Capability Development teams to ensure campaigns are targeted, and products and services are delivered based on customer needs• Working with stakeholder to drive marketing strategy and results orientated campaigns to drive acquisition, early engagement, portfolio engagement through to retention and customer experience initiatives across all everyday banking, deposits and mortgages products across multiple customer segments and channels including branch and online.
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Senior Data Analyst - ContractHarvey Norman Mar 2013 - Mar 2014
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Senior AnalystInfosys Dec 2011 - Mar 2013Sydney, Australia• Understanding and analyzing the existing system architecture and ETL process. Suggesting amendments in the system to make sure all the different systems are in sync with each other. Reverse engineering of the current code for all the systems and providing reports to the business to find any discrepancies in the transformation process.• To build a Model and optimize the cost incurred in the Check (Cheque) processing for Canada's leading financial processing services providers. The principal objective of the modeling is to evaluate the cost effectiveness of the different check processing models and find the optimum combination of old and new processing centers that needs to be set up to reduce the overall cost. Optimizing the existing routes and, thereby, reducing the courier cost and meeting the time SLAs.• Customer segmentation and Partnership analysis for US Credit Cards Issuer. To leverage transaction data of the card members and evaluate potential partnership opportunities for the Merchant Brands across different industries. Studying the spending behavior of the Merchant’s customers in order to find significant and differentiated overlapping customers of the merchants with peer customers. Identify the top Brands for a specific Merchant that resonate well with the customers and strategize targeted offers to improve customer experience -
AnalystHsbc Global Technology India Jan 2010 - Dec 2011Bangalore• Worked on various risk mitigation project like credit line decrease project which involved identifying the riskier and low credit utilization customers. Analyzing sample population to recommend CLD (Credit Limit Decrease) and CLI (Credit Limit Increase) strategies for their credit cards portfolio.• Streamlined the reporting process by automating and standardizing SAS codes• Updated data-marts for the bank. Updated the data with the customer privacy / no-solicitations information, adhering to the customer privacy regulations. The updated mart is accessed by marketing team to run various marketing promotions.• Automated the manual Revenue Collection process of India sector. Created detailed reports for the bank so that the verification of the amount paid to the agents are done prior to the payroll.• Executed project aimed at reducing the end user computing cost by recoding the existing reporting requirements• Data collation and analysis of the loan portfolio for India sector. Created the data mart after analyzing all the disparate data sources, provided business insights and automated the reports. -
System Data Analyst`Affiliated Computer Services Jan 2009 - Jan 2010Nodia• Provided ongoing support for various contractual and adhoc MIS reporting needs for Health & Management and Define Benefits clients. • Streamlined the reporting process by automating and standardizing SAS codes• Re-pointing SAS Reports to new data sources• Produce ad-hoc reports using Proc SQL, SAS Data Step
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Batch System AnalystAon Hewitt Jun 2006 - Jan 2009Nodia• Synchronized data between 3x and 4x platform using SAS for a US client in the Health and Welfare domain. Assisted the client user groups with data requests during the data migration from Platform 3X to 4X. (Synchronization of the front and back end data) • TBA Data File and Claims Reconciliation Data Warehouse (Medstat) Interfect Batch: Created a mainframe file that would be used to provide the AT&T with the employees and dependents indicative premium and deduction information. Had to report the ppts if there were covered in at least one plan.• Conversion Out Project: Created two mainframe Coverage file for ppts that were eligible for the coverage. The first file was to report ppts with current coverage and the other was a History Coverage file for ppts that had coverage between the date specified.• Improve the efficiency of existing SAS processes (reduced runtime of some reports by 80%)
Jasleen Kaur Education Details
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Electronics And Communications
Frequently Asked Questions about Jasleen Kaur
What company does Jasleen Kaur work for?
Jasleen Kaur works for Citi
What is Jasleen Kaur's role at the current company?
Jasleen Kaur's current role is Senior Analyst.
What schools did Jasleen Kaur attend?
Jasleen Kaur attended Punjab Technical University.
Who are Jasleen Kaur's colleagues?
Jasleen Kaur's colleagues are Shailendra Mishra, Adam Hart, Steve Karson, Al Saepul Bahri, Joyce Umrani, Ronald Fathke, Vidhi Gosalia.
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Jasleen Kaur
Senior Project Manager At La Trobe University | Chartered Professional Engineer (Cpeng)Melbourne, Vic1auckland.ac.nz -
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