Jasleen Kaur Email & Phone Number

Mississauga, Ontario, Canada

Toronto, Ontario, Canada

• Responsible for analyzing marketing data & providing insights across various portfolios of stakeholders. Identifying key trends & segments across various campaigns using Power BI, SQL and Excel. Help stakeholders plan.
• Post Campaign Analysis, for each and every segment. Provided insights for different segments of donors for next communication in campaign journey, and also providing YoY comparisons for different segments.
• Provided and ensured the flow of data from start to end of every campaign.
• Provide key actionable insights to senior management that help convert new donors into tenured donors. Part of strategic team responsible for development of core organization KPI’s.
• Using PowerBI,visualize campaign performance, user journey metrics such as engagement, retention, acquisition.
• Collaborated with different stakeholders for creating and updating 10+ dashboards and reports in Power BI.

Toronto, Ontario, Canada

• Provided data driven insights for historical data, through different dashboards, charts, and pivots.
• Created visually impactful dashboards in Excel for data reporting by using pivot tables and VLOOKUP.
• Extracted, interpreted, and analyzed data to identify key metrics and transform raw data into meaningful, actionable information.
• Developed and presented weekly and monthly sales & revenue reporting, with a focus on KPI targeting and trending analysis, to the management team.
• Increased operation efficiencies through effective WFM, forecasting and scheduling.
• Analysis to Support management team of individual agent performance” e.g.: occupancy / shrinkage / average handle time.

Noida Area, India

• Provided leadership, motivation, recognition and encouragement to impact positively overall team morale and performance.
• Handled top priority accounts and clients with efficiency.
• Guide marketing analytics and strategy development for new product launches customer acquisition life cycle and retention initiatives.
• Performs in-depth analysis and makes recommendations into key performance metrics to identify strengths, weaknesses, opportunities and threats to team performance objectives.
• Ensure workload and workforce management objectives are met to meet the demands of the aggressive marketing campaigns.
• Working close with management and implementing new ideas.

Noida Area, India

• Managed call centre workforce operation to ensure the team is delivering high level customer service to our customers.
• Provided productivity stats to Call Centre Supervisor and Manager.
• Created ad hoc reports as requested by management. Projects as assigned.
• Provide Weekly Call Centre Metrics Report to Director and Management Team.
• Tracked performance of campaigns and analysed impact on profitability.
• Supported team in collecting, analysing and validating large datasets.

New Delhi Area, India

• Client: Bharti Airtel Limited Project: NPS Research & AnalyticsCollecting, collating and carrying out complex data extraction &analysis in support of management &business requirements. Also involved in reporting.
• Manipulating, cleansing& processing data using SQL, Excel, Access and IBM’s DB2 (BI).
• Good experience in MS Office (MS-Excel and MS-Word).
• Responsible for loading, extracting and validation of client data.
• Analysing raw data, drawing conclusions & developing recommendations.
• Writing T-SQL scripts to manipulate data for data loads and extracts.

Master Of Computer Applications - Mca, Information Technology

Bachelor'S Degree, Bachelors Of Computer Application