Jasleen Vaid Email & Phone Number

Mississauga, Ontario, Canada

- Executed Integrated Campaigns to drive Branding, Recruitment, and Demand Generation objectives, targeting both Canadian and US markets across LinkedIn, Facebook, YouTube, Instagram, and Google platforms.- Utilized Google Analytics 4 to meticulously analyze campaign metrics.- Successfully executed 60+ B2B and B2C campaigns catering to Transport, Aerospace, and Defense sectors, - significantly enhancing brand visibility and engagement.- Developed compelling customer-facing and sales enablement content including case studies, videos, social media copies, and competitor analysis, amplifying brand messaging and driving engagement.- Crafted Internal newsletters and Job alerts content, utilizing Click Dimension for seamless email setup and distribution, fostering internal communication and engagement.- Demonstrated exceptional communication skills to effectively convey brand messaging and drive engagement across various channels.- Enhanced digital media presence and engagement through strategic content marketing initiatives including Blogs and case studies.- Maintained and optimized the company website, curating engaging content to drive user interaction and brand loyalty.

Gurugram, Haryana, India

- Developed customer-facing and sales enablement content such as case studies, videos, whitepapers, social media copies and competitor analyses- Supported product launches by creating enablement assets such as videos, data sheets and product briefs-Media planning, optimization, and performance analysis of the campaigns-Executed Organic and Digital paid Campaigns: SEO, SEM, Display, LinkedIn, Remarketing, Analytics

Noida Area, India

Campaign and Event Marketing:-Understand the goal and target audience to conceptualize the event/campaign/webinar theme-Designed & deployed Integrated Campaigns for- Branding, Recruitment, Demand Generation, Events, Thought Leadership, and Products (BFSI, Cloud, Digital Workplace, AI) -Versed in using LinkedIn, Google Ads(Search & Display), YouTube, Native Ads, and Programmatic Ads. -Collaborated with Inside Sales/Sales to develop conversation assets for post-event/webinar lead nurture program-Closely involved in intent-based marketing, personalization, and developing high-impact content for the B2B as per requirements across channels-Executed various LinkedIn (organic and paid) campaigns for the products in the portfolioDigital Marketing:-Planned and executed global digital marketing strategy-Created and maintained the website and website content for dryice.ai-Devised mechanisms to increase traffic on the website from the target geographies which resulted in a 20% increase in overall traffic-Actively involved in conceptualizing and developing messaging for social media marketing (LinkedIn and Twitter)Content Marketing:-Planned and executed the content marketing strategy for DRYiCE Software, an organic software division of HCL Technologies-Produced high-quality customer-facing and sales enablement content in the form of Brochures, Data Sheets, Case Studies, Website Copy, Banners, Social Media Copies and Graphics, Videos, Press Releases, and Competitor Analysis-Responsible for the perennial update, final stage proofing, quality control, copy optimization, and testing of all marketing literature and communicationProduct Marketing:-Partnered with product management to create a shared product vision and integrated product marketing blueprint-Worked with sales team for strategizing marketing and sales activities-Defined launch strategies for new products in development-Created, managed, and continuously improved product content stack

Noida Area, India

• Created product roadmaps in collaboration with the product development team• Collaborated with legal team to file patents, trademarks, and copyrights for the products.• Participated in events, conferences, and award nominations.• Created user manuals and other documentation for the product.• Collaborated with the marketing team on collaterals build, demos, and all other GTM content creation

Noida, Uttar Pradesh, India,

- Involved in writing & executing test cases, reporting bugs & enhancements- Performing functional, integration, regression, UI, responsive, and web testing

Gurgaon, India

- Involved in writing & executing test Cases, reporting bugs & enhancements- Involved in functional testing & report testing

Gurgaon, India

Espire Infolabs Pvt. Ltd is an ISO 27001:2005 Certified along with ISO 9001:2000 and SEI CMMI level 5 certifications company as an Oracle Apps Technical Consultant.- Worked on Oracle Apps Implementation project for Department of Works, PNG- Developing customized reports like RDF & XML reports, FSG Reports, Documentation.- Worked on OBIEE reporting tool & workflows.

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Computer Science

High School Diploma