• Developing and implementing integrated full funnel marketing strategy for B2B clientele across APAC region (including Japan and Australia)• Executing strategies across events, content, creative, digital, contact centre and martech services • Understanding client’s business objectives and overseeing end-to-end project management with internal departments and external vendorsServed clientele includes Indeed, Amazon Web Services, Matterport, Veeam Software and more.Key… Show more • Developing and implementing integrated full funnel marketing strategy for B2B clientele across APAC region (including Japan and Australia)• Executing strategies across events, content, creative, digital, contact centre and martech services • Understanding client’s business objectives and overseeing end-to-end project management with internal departments and external vendorsServed clientele includes Indeed, Amazon Web Services, Matterport, Veeam Software and more.Key events/ projects executed:• Indeed FutureWorks Melbourne 2024• SITA Air Transport IT Summit 2024• Indeed FutureWorks Singapore 2023• Veeam Rising Star Program @ Tokyo, 2022 Show less

Joined as the first employee of the company and slowly expanded the team.Business Planning and Development• Responsible for leading the team, business development and operations of the company in Singapore since its incorporation in 2017• Strategising marketing plan and building the brand for the company • Assisting the management in setting up business operations in Vietnam and Indonesia • Building and growing of existing clients portfolioBusiness… Show more Joined as the first employee of the company and slowly expanded the team.Business Planning and Development• Responsible for leading the team, business development and operations of the company in Singapore since its incorporation in 2017• Strategising marketing plan and building the brand for the company • Assisting the management in setting up business operations in Vietnam and Indonesia • Building and growing of existing clients portfolioBusiness Operations• Developing and implementing organisational policies and procedures• Monitoring day-to-day business operations• Ensuring the business complies with relevant laws and regulations • Occasional on-ground monitoring to understand the challenges faced by operation teamLeadership• Grew the company from a one-person team to 10-man strong• Resource planning and allocationProject & Client Management• Conceptualising brand activation marketing campaigns for clients & localisation of campaigns across the APAC region• Strategising interactive digital campaigns for clients using various tech solutions (web AR, VR, face recognition and more)Notable Achievements:• Generated over $335k in revenue during the first year of inception in 2017• Doubled the revenue by nearly 100% in the second and third year, achieving $741k of revenue in 2018 and $1.3m of revenue in 2019Served clientele includes Singapore Airlines, Asia Pacific Breweries, Shiseido, Sulwhasoo, Shopee, Royal Caribbean, Singapore F1 Grand Prix, JD Sports, G2000 and more. Show less

Project & Client Management• Managing the clients and working with designers/ translators/ video editors to put the content writing into well-crafted final content pieces (e.g. whitepaper, website landing pages, company report, presentation script and deck, infographic etc)• Conducting SEO/ keyword research for clients, and tabulating the results for content writing by writers• Localisation of content across APAC/ ANZ region

Account Servicing & Client Management• Coordinating with event agencies across SEA for regional planning of events (Singapore, Malaysia, Thailand, Philippines and Indonesia)• Planning and executing corporate/ conference events & sponsorship management• Developing tactics for leads generation at trade shows• Managing post event databases, analysis and reports• Liaising with in-house Digital Marketing team on digital communication, such as eDM, registration website and… Show more Account Servicing & Client Management• Coordinating with event agencies across SEA for regional planning of events (Singapore, Malaysia, Thailand, Philippines and Indonesia)• Planning and executing corporate/ conference events & sponsorship management• Developing tactics for leads generation at trade shows• Managing post event databases, analysis and reports• Liaising with in-house Digital Marketing team on digital communication, such as eDM, registration website and confirmation email, including portal/ website testing• Copy proofing, testing online deliveries interactivity, links and etc• Working closely with in-house Relationship Marketing team on event CRM, such as reminder call, email or SMSBusiness Development & Retention• Bringing in new businesses through own connections • Building and growing of existing clients portfolioServed clientele includes Amazon Web Services, VMware, Trend Micro, Fujitsu, Akamai and more. Show less

Project & Client Management• Conceptualizing, planning and executing all aspects of events• Liaising with clients from different countries to ascertain their precise event requirements• Working cooperatively with local & international advertising/ PR agencies to achieve the events’ objectives in terms of marketing and publicity• Preparing and presenting event proposals• Developing budget for events and responsible for revenue generation• Arranging and adhering to last… Show more Project & Client Management• Conceptualizing, planning and executing all aspects of events• Liaising with clients from different countries to ascertain their precise event requirements• Working cooperatively with local & international advertising/ PR agencies to achieve the events’ objectives in terms of marketing and publicity• Preparing and presenting event proposals• Developing budget for events and responsible for revenue generation• Arranging and adhering to last minute adjustments upon clients’ requests• Managing clients’ expectations on all aspects of arrangement in their events• Keeping clients updated with WIP• Proposing suitable event venues, conducting recces and securing them• Negotiating and liaising with suppliers/ vendors• Carrying out event administration works, such as timeline and checklist, to make sure all events are delivered timely• Providing solutions to the problems arose during event/ pre-event planning• Managing events on-site and communicating with team leaders at different sections to make sure the event flows are perfect• Making arrangement for logistics requirements, such as accommodations and transportation arrangements• Assisting in event collaterals designing • Writing post-event reports/ evaluations in terms of qualitative, quantitative and pictorial Show less