Director of Communications and Creative Team • Lead a team of 16 creatives for social media management - with content pillars of marketing best practices, technology and case studies • Strategically planned effectively content calendar for social media and EDM blasts outreach • Achieved breakthrough in follower count from 1st July - 31 August 2022: Facebook (+321.2%), Telegram (+29.27%), Linked In (Engagement Rate +18%)• Revamped online branding and gained 34K impressions and 2.3K reach with 830% growth in engagement to 14.8% to-date

Social Media Marketing | SEM/SEO | Graphic Design | Photography/Videography • Led direction for creative and content development for social media platforms including Changi Airport Facebook, Instagram and Telegram channels and Changi Rewards e-direct mailers (eDM) for all Changi Eats related content. • Independently and effectively setup social media posts and media-buys • Directed photoshoots and video product shoots for in-airport and off-airport tenants • Shortlisted highest performing keywords and bidding prices to enhance Search Engine Marketing (SEM) efforts

•Served over 180 passengers on each flight.•Validated AED equipment safety and serviceability 100 times over 6 months.

Ministry of Education - Guidance Branch (for Peer Support Relationships (PSR) • Student Development Curriculum Division• Development of Peer Support and Relationships resources• Independently analysed Dipstick Surveys (Using Excel and Microsoft Powerpoint)• Curated a Google Site for PSR shared resources, hosting over teachers from 15 schools

Spearheaded social media marketing initiatives and drove a strong presence and following on Instagram, Facebook and Twitter by a 60% increase within 22 weeks for Coto Language Academy.•Designed over 15 posters and infographics for newsletters and the website.•Kickstarted Search Engine Optimisation and paid advertisements and increased follower count by 30%over 2 monthsUtilised Platforms: • Facebook Marketing (for highly targeted paid advertisements and organic posts)• Mail Chimp (for generation of newsletters)• Twittimer (for scheduling of tweets on Twitter)• Social Media Platforms: Facebook, Instagram, Twitter • Adobe Photoshop & Lightroom (for designs)