Dr. (H.C.) Jaslyin Qiyu Email and Phone Number
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Strategic Marketing & Communications I Social Selling I Google Squared Certified I B2B I B2C I Account- Based Marketing I Lead and Demand Generation I Brand Profiling I Integrated Marketing I MarTech Implementation and Adoption I Change Management I Marketing Transformation I Mobile Implementation I Customer Experience Management I Regional and local team management and talent developmentHaving worked from ground up, including being the first starter on the ground to build marketing teams from scratch, I have both strategic and operational experience in marketing and communications across Asia Pacific.One of the aspects I enjoy is team management, mentoring and development of talents who have drive and passion in whatever they do. As such, happy to connect with and provide advice to aspiring marketers or career entrants for free.I work with C-level executives on their corporate and personal brand, marketing, communications and leadership strategies.I also offer consultation for branding, content, Martech, Gen AI in marketing, client experience and engagement, social, and digital channel optimization strategies under Mad About Marketing Consulting.For start-ups and SMEs who are still looking for funding, I can connect you with local and global investors.As an avid speaker on all things marketing, I have been invited to speak at global and regional conferences, including Digital Confex, Connect CMO Summit, APAC Drums Briefing Trends, MarTech Summit, Seamless Asia, Tech Week, Asian-African Economic Forum and more.My guiding principles in life and work are empathy, purpose and passion where I take pride in helping people to solve problems and succeed.
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Chief Marketing Officer And Customer Experience Head, Singapore And AustraliaCigna HealthcareSingapore -
Managing DirectorMad About Marketing Consulting Jan 2024 - PresentSingapore, Singapore, SgMad About Marketing Consulting offers both B2C and B2B clients fractional advisory services on marketing transformation, go-to-market and market expansion strategies for companies across Asia Pacific. I help C-Suites, including heads of marketing and their teams on Brand, MarTech, Communications, Content, Customer Experience, Digital Optimization, Social Selling and Change Management strategies while ensuring they have the right people, process and platform to support their objectives.I bring a unique perspective and experience having worked in professional services, management consultancies, agencies and corporate client side transforming marketing and sales organizations as well as building teams from ground-up.Not a typical marketer in that I have been deeply involved in leading change management, setting up marketing technologies, shaping customer experience strategies and developing digital and mobile capabilities, which gives me a well-rounded perspective and capability to help clients beyond just marketing.Clients can work with me on a retainer or project basis and the solutions I curate are bespoke based on specific needs since no two clients are the same. Clients I have helped so far include start-ups, SMEs and MNCs in education, FMCG, financial services, Fintech and professional services.For start-ups, I also offer fundraising advisory and access to investors. -
Board Group MemberUniversity College Dublin Oct 2024 - PresentDublin, Dublin, IeIndustry Consultancy Group -
Cmo-As-A-ServiceGlobal Digital Business Network Nov 2024 - PresentSingapore, Singapore, Sghttps://global-dbn.com/meg-the-business-agency -
Independent ConsultantUmbrex Jun 2024 - PresentMember of Veritux - An Umbrex Community -
Advisor - South East AsiaTrend Talks Feb 2024 - PresentPlatform bringing together global senior marketing professionals to exchange ideas, share experiences, and explore avenues for collaboration. -
Brand And Digital Marketing Mentor At Xpertise AcademyXpertise Academy Apr 2022 - Jul 2024Singapore, SgBrand building, content strategy and content marketing advice for solopreneurshttps://www.xpertise.academy/ -
Senior Vice President, Head Of Client Marketing & Digital CapabilitiesCiti Sep 2020 - Apr 2024New York, New York, UsStrategic marketing planning and management of an onsite and offshore team of >20 marketers overseeing the Singapore consumer banking business. Oversee bank wide brand, content and demand generation planning and implementation of marketing technologies, including refresh and migration of content management platforms and campaign automation tools. Define policies and guardrails around the necessary controls and governance for marketing related set-ups, tech, data usage and adoption. Brand and reputational crisis management. -
Senior Director, Head Of South East Asia MarketingJll Nov 2019 - Sep 2020Chicago, Illinois, UsOversee marketing strategy and regional team management for Asean-6 markets of more than 20 talents, localized content strategy to raise the profile and presence of SEA subject matter experts.Advisor to CEO, SEA of brand profiling, communications and marketing strategy Ensure integration and alignment across business lines from a go-to-market perspective for cross-selling and up-selling opportunities.Account based marketingCountry lead for sustainability roadmap rollout in SingaporeCrisis Communications on Covid19 measures -
Regional Director, Head Of Marketing AsiaKantar Jul 2018 - Jun 2019London, GbOversee and lead the B2B marketing strategies and rebranding of One Kantar for China, Indonesia, Korea, Malaysia, Philippines, Taiwan, Thailand and Vietnam.Regional team management of more than 20 talents and advisor to CEO, Asia (including Korea) of branding, communications and marketing strategies.Account based marketing and generate new sales opportunities through bespoke content targeted at FMCG and Retailers. Define and set up a marketing structure as well as team for the region, including identifying best practices, processes and measurements of success.Review existing data insights and content presented and repurpose into alternative thought leadership viewpointsOversee the development of Asia content strategy, thought leadership viewpoints and incalcate best practices towards an integrated go-to-market campaign (online, digital communications, social, media, events) and content marketing approach that is measurable and accountable -
Regional Brand, Marketing & Comms Leader For Financial ServicesEy Feb 2015 - Jul 2018London, GbOversee the planning and team management of the annual marketing strategy for financial services industry (banking and capital market, wealth and asset management, insurance and FinTech) for emerging markets and APAC for specific initiatives.Advisor to Managing Partner and leader of EY Financial Services, ASEAN practice of brand profiling, communications and marketing strategiesInitiate new and innovative content ideas, messaging, distribution formats and event agendas to bring distinctiveness to our viewpoints and client engagement activitiesGo-to-market strategies, involving an integrated approach that covers atl and btl activities. Thought leadership content research, development & activation Targeted campaigns to increase brand presence and positioningIdentify and secure media or speaking opportunities for key spokespersonsInternal and external communications, social and digital media -
Business Integration (Marcoms Lead), Private Banking, ApacCredit Suisse 2014 - 2015Zurich, ChPlan, manage and execute an end to end change management communications and activation framework to support the new and ongoing digital transformation changes at firmwide level to clients and employees.Part of deployment team for phase one roll out of the bank's first digital private banking application, managing project and crisis communications for platform, client downtime. -
Campaign Lead, Global Marketing - Asia PacificState Street 2012 - 2013Boston, Massachusetts, Us- Go-to-Market Strategies- Integrated Marketing Approaches or end-to-end marketing campaigns- Change Management- Campaign and Project management- Market Research and Insights Analysis and content development- Thought leadership report developmentReferences Thought leadership report for pensions (superannuation) fund industry: “Evolving Superannuation Funds for the Future” - https://www.clearpathanalysis.com/reports/67-esff-2013/ State Street microsite for superannuation campaign - http://www.statestreet.com/vision/assetowners/ Thought leadership report for asset managers: “Navigating for Growth” - https://www.clearpathanalysis.com/reports/093-ngcl-2013/ State Street branded microsite (hosted in partnership with Asian Investor) to generate leads - http://www.asianinvestor.net/statestreet/ -
Manager, Customer Focus & Experience Strategy, AsiaOcbc Bank 2010 - 2011Singapore, Singapore, SgGroup Customer Experience- Employee Rewards & Recognition- Internal Communications & Correspondent for Success Stories- Corporate Events & Employee Engagement- Customer Culture & Experience Improvement- Regional campaigns management- Product launches, including FRANK -
Manager, Public OutreachIntellectual Property Office Of Singapore 2007 - 2010Singapore, SgDesigned and implemented branding and marketing programmes to create awareness and garner support for the organisation's causes.Identified and nurtured partnerships with global IPO offices and regional industry associations for collaborations and joint initiatives. Oversaw events like seminars, talks and bootcamps as well as new media initiatives like HIP Friends FaceBook page, Twitter and HabboHotel Chat discussions.Managed the content and design strategy of marketing collaterals.Drove the media awareness and coverage of key eventsOversaw biennial organisation-wide Perception Survey. -
Projects HeadCapital Rich Communications Pte Ltd 2005 - 2007Led a team of business development executives to implement business development plans to expand the company's scope of services in events management, F&B franchising, investment procurement and servicing as well as oversee the marketing plans to create awareness and raise funds for the charity arm under the company.
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FounderPulse Group (Fashion) Aug 2000 - Dec 2003Online women and children's clothing store later turned into a small rental pop-up shop. Was sold off when it got too much to handle and I wanted to focus on my studies and build my corporate career.
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CopywriterNewsad Advertising Pte Ltd 2000 - 2002Conceptualised creative ad campaigns as well as copywriting for retail adverts, pos materials, tvcs and radio ads.Accounting servicing and preparation of clients briefs and pitches.
Dr. (H.C.) Jaslyin Qiyu Skills
Dr. (H.C.) Jaslyin Qiyu Education Details
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Mit Sloan School Of ManagementArtificial Intelligence: Implications For Business Strategy -
Azteca University - International ProgrammesProfessional Studies In Marketing
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Mit Sloan School Of ManagementDigital Business Strategy
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Centre Of ExcellencePsychoanalysis
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University College DublinManagement
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Upper Iowa UniversityMass Communications And Marketing
Frequently Asked Questions about Dr. (H.C.) Jaslyin Qiyu
What company does Dr. (H.C.) Jaslyin Qiyu work for?
Dr. (H.C.) Jaslyin Qiyu works for Cigna Healthcare
What is Dr. (H.C.) Jaslyin Qiyu's role at the current company?
Dr. (H.C.) Jaslyin Qiyu's current role is Chief Marketing Officer and Customer Experience Head, Singapore and Australia.
What is Dr. (H.C.) Jaslyin Qiyu's email address?
Dr. (H.C.) Jaslyin Qiyu's email address is ja****@****iti.com
What is Dr. (H.C.) Jaslyin Qiyu's direct phone number?
Dr. (H.C.) Jaslyin Qiyu's direct phone number is +65966*****
What schools did Dr. (H.C.) Jaslyin Qiyu attend?
Dr. (H.C.) Jaslyin Qiyu attended Mit Sloan School Of Management, Azteca University - International Programmes, Mit Sloan School Of Management, Centre Of Excellence, University College Dublin, Upper Iowa University.
What are some of Dr. (H.C.) Jaslyin Qiyu's interests?
Dr. (H.C.) Jaslyin Qiyu has interest in Kick Boxing, Blogging, Playing Pool, Travelling, Baking, Fengshui, Karaoke, Shopping, Movies, Animal Rights.
What skills is Dr. (H.C.) Jaslyin Qiyu known for?
Dr. (H.C.) Jaslyin Qiyu has skills like Internal Communications, Event Management, Copywriting, Advertising, Marketing Strategy, Marketing Communications, Social Media Marketing, Marketing, Corporate Communications, Online Marketing, Marketing Management, Employee Engagement.
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